Podcast Beta
Questions and Answers
Attitude and perception can influence business communication in both ______ and negative ways
positive
Positive = pleasant and respectful attitudes can improve upward and downward communication -> increase in ______, productivity and morale
sales
Negative = Poor communication behaviour - one with his own point of view may find it difficult to see another one’s perspective, because he thinks that he’s right without even analysing the ______
perspective
Attitude = one’s overall feelings towards a particular object - can be changed frequently - If someone has a positive attitude towards exercise, they may feel ______ about it, believe in its benefits, and actively engage in physical activities
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Belief = conviction or acceptance that something is true or exists - can change over time - person may hold the belief that hard work leads to ______
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Values = Deeply held principles or standards that guide a person's behaviour and decision-making - generally long lasting - If someone values honesty, they prioritise truthfulness in their interactions and decisions, considering it a fundamental aspect of their ______
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Perception - How we interpret things through our ______
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Bottom-up processing - Building understanding step by step through ______
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Top-down processing - We begin by using knowledge and expectations to interpret ______
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Stereotype - oversimplified idea or belief about a particular group of people, based on assumptions and limited ______
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Gender (generalised view that one gender is superior to other -> limiting men or women), -> neutral games and toys, non-sexist school material, encouraging teachers to treat boys and girls the same ______
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Race and ethnicity (white people are superior to black people), Nationality (Russians ______)
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Age (young generation is spoiled and got ______)
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Positive stereotyping - information gathering, cultural relativism, reserved equality (picture of three boys looking at ______)
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Misinterpretation - when two people interpreted the same statement in completely different ______
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Phases of culture shock - Honeymoon phase -> Culture shock -> Recovery -> Culture shock -> Recovery -> Culture shock -> Breaking ______
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Study Notes
Attitude and Perception in Business Communication
- Attitude and perception can influence business communication in both positive and negative ways.
- Positive attitudes can improve upward and downward communication, leading to increased job satisfaction, productivity, and morale.
- Negative attitudes can lead to poor communication behavior, making it difficult to see others' perspectives.
Attitude and Its Components
- Attitude is one's overall feelings towards a particular object, which can be changed frequently.
- Attitude consists of three components: affective (emotions), cognitive (beliefs), and conative (intentions).
- Having a positive attitude towards exercise can lead to feelings of enthusiasm, belief in its benefits, and active engagement in physical activities.
Beliefs and Values
- Beliefs are convictions or acceptance that something is true or exists, and can change over time.
- Values are deeply held principles or standards that guide a person's behavior and decision-making, and are generally long-lasting.
- Examples of values include honesty, fairness, and respect.
Perception
- Perception is how we interpret things through our senses, experiences, and biases.
- Bottom-up processing involves building understanding step by step through data collection.
- Top-down processing involves using knowledge and expectations to interpret information.
Stereotyping and Misinterpretation
- Stereotyping involves oversimplified ideas or beliefs about a particular group of people, based on assumptions and limited information.
- Examples of stereotypes include gender, racial, ethnic, and age-based stereotypes.
- Misinterpretation occurs when two people interpret the same statement in completely different ways.
Cultural Issues
- Positive stereotyping involves information gathering, cultural relativism, and reserved equality.
- Phases of culture shock include the honeymoon phase, culture shock, recovery, and eventually breaking point.
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Description
Test your knowledge of how attitude and perception can impact business communication. Understand the positive and negative effects of attitudes on upward and downward communication, and the influence on sales, productivity, and morale.
