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Questions and Answers
What are the five competitive pressures identified in competitive analysis?
What are the five competitive pressures identified in competitive analysis?
Buyers, suppliers, substitutes, new entrants, and rivalry.
How does the BCG Matrix assist in resource allocation?
How does the BCG Matrix assist in resource allocation?
It evaluates business units based on market growth and market share.
List two internal factors identified in a SWOT analysis.
List two internal factors identified in a SWOT analysis.
Strengths and weaknesses.
What external factors does SWOT analysis identify?
What external factors does SWOT analysis identify?
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What does PESTEL analysis evaluate?
What does PESTEL analysis evaluate?
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Name one barrier to entry in the airline industry as mentioned in the Porter’s Five Forces framework.
Name one barrier to entry in the airline industry as mentioned in the Porter’s Five Forces framework.
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How can a tech company use a SWOT analysis to assess opportunities?
How can a tech company use a SWOT analysis to assess opportunities?
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What social factor may influence a renewable energy company's strategy according to PESTEL?
What social factor may influence a renewable energy company's strategy according to PESTEL?
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What are key characteristics of dynamic IT alignment?
What are key characteristics of dynamic IT alignment?
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Name one tool used for achieving dynamic IT alignment.
Name one tool used for achieving dynamic IT alignment.
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Describe a practical example of dynamic IT alignment.
Describe a practical example of dynamic IT alignment.
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What are the dimensions of digital transformation?
What are the dimensions of digital transformation?
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What are the key components of digital transformation?
What are the key components of digital transformation?
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Who is Westerman and what is his contribution to digital capability?
Who is Westerman and what is his contribution to digital capability?
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List one reflection point that businesses should consider in the digital transformation journey.
List one reflection point that businesses should consider in the digital transformation journey.
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What is the conclusion of dynamic IT alignment and digital transformation?
What is the conclusion of dynamic IT alignment and digital transformation?
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What are emotional jobs in the context of customer needs, and how do they influence purchasing decisions?
What are emotional jobs in the context of customer needs, and how do they influence purchasing decisions?
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Explain the importance of customer pains and provide an example of what a business could do to alleviate such pains.
Explain the importance of customer pains and provide an example of what a business could do to alleviate such pains.
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How do gain creators benefit customers, and what is an example of a gain creator in business?
How do gain creators benefit customers, and what is an example of a gain creator in business?
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What does alignment mean in the context of value propositions and customer profiles?
What does alignment mean in the context of value propositions and customer profiles?
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Why is customer feedback vital for businesses seeking to refine their value propositions?
Why is customer feedback vital for businesses seeking to refine their value propositions?
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What is meant by the 'bargaining power of suppliers' in a business context?
What is meant by the 'bargaining power of suppliers' in a business context?
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How can the bargaining power of buyers impact market dynamics?
How can the bargaining power of buyers impact market dynamics?
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What role do substitutes play in shaping an industry's competitive landscape?
What role do substitutes play in shaping an industry's competitive landscape?
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Define industry rivalry and its impact on business strategies.
Define industry rivalry and its impact on business strategies.
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How do strategic frameworks aid in analyzing an organization's environment?
How do strategic frameworks aid in analyzing an organization's environment?
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What is the primary focus of Service-Dominant Logic (SDL) compared to Goods-Dominant Logic (GDL)?
What is the primary focus of Service-Dominant Logic (SDL) compared to Goods-Dominant Logic (GDL)?
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What is the significance of customer segments in value creation?
What is the significance of customer segments in value creation?
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Explain the concept of a value proposition in a business model.
Explain the concept of a value proposition in a business model.
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Identify a challenge firms may face when implementing SDL principles.
Identify a challenge firms may face when implementing SDL principles.
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How can customer feedback enhance the co-creation process?
How can customer feedback enhance the co-creation process?
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What are revenue streams and why are they important in a business model?
What are revenue streams and why are they important in a business model?
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What are the main components of the Value Chain model?
What are the main components of the Value Chain model?
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What role does 'Service' play in the Value Chain?
What role does 'Service' play in the Value Chain?
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Give an example of a company that utilizes the Value Chain approach.
Give an example of a company that utilizes the Value Chain approach.
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What is a defining characteristic of a Value Shop?
What is a defining characteristic of a Value Shop?
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In what way does customer interaction contribute to creating sustainable value in SDL?
In what way does customer interaction contribute to creating sustainable value in SDL?
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How can digital transformation contribute to sustainable practices in organizations?
How can digital transformation contribute to sustainable practices in organizations?
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What are some common challenges organizations encounter when aligning digital innovation with sustainability goals?
What are some common challenges organizations encounter when aligning digital innovation with sustainability goals?
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Define the Resource-Based View (RBV) of the Firm.
Define the Resource-Based View (RBV) of the Firm.
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What are the three categories of firm resources identified in the Resource-Based View?
What are the three categories of firm resources identified in the Resource-Based View?
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What constitutes a sustained competitive advantage according to RBV?
What constitutes a sustained competitive advantage according to RBV?
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Explain the VRIN framework in the context of RBV.
Explain the VRIN framework in the context of RBV.
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How can firms leverage their unique resources to foster innovation?
How can firms leverage their unique resources to foster innovation?
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In what ways can Unilever's focus on data-driven marketing support its sustainability initiatives?
In what ways can Unilever's focus on data-driven marketing support its sustainability initiatives?
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Study Notes
Business Foundations 2024 Curriculum
- A comprehensive guide to strategic implementation and evaluation
- Curriculum for 2024 business foundations
- Includes content on business strategy, strategic analysis tools, digital transformation, sustainability, and performance measurement
- Topics covered in themes 1-4, and lecture 1-11.
Theme 1 - Foundations of Business Strategy
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Lecture 1 - Introduction to Business Foundations
- Strategy and strategic management are defined
- Key elements of strategy include internal resources and capabilities (e.g., skills, resources) and external environment analysis (e.g., identifying opportunities and threats)
- Strategic awareness includes understanding the interplay between internal resources and external environment
- Proactive adaptation is essential for staying ahead of competitors
- Strategic thinking comprises analysis, forecasting, and innovative problem-solving
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Topic 1: Defining Strategy and Strategic Management
- Strategy is a process aligning internal resources with external environment to achieve long-term goals
- Strategic management includes planning, execution and adaptation of strategies
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Topic 2: Levels of Strategy
- Corporate strategy focuses on overall direction and scope of the organization (e.g., industries & markets served), diversifying & vertical integration, and portfolio management
- Competitive strategy focuses on achieving competitive advantage within a specific market or business unit (e.g., targeted customer segments and value propositions) using frameworks like Porter's cost leadership and differentiation
- Functional strategies operationalize corporate and competitive strategies within specific departments (e.g., marketing, operations, and finance)
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Topic 3: Strategic Frameworks and Tools
- SWOT analysis evaluates internal strengths & weaknesses and external opportunities & threats
- PESTEL analysis assesses the macro-environmental factors
- Porter's Five Forces analyzes industry competition
- BCG Matrix evaluates business units based on market share and growth
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Topic 4: Value Creation and Business Models
- Value Creation in business strategy encompasses delivering value to customers, stakeholders & society
- A business model defines the structure for value creation, delivery & capture
- Key components include customer segments, value proposition, channels, revenue streams, key resources, key activities, key partnerships, & cost structure
- Value chain analysis is used to identify key activities in creating value and competitive advantage
- Business model canvas is a framework for designing, analyzing & communicating business models
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Topic 5: Digital Transformation and Sustainability
- Digital transformation involves integrating digital technologies into all aspects of business
- Key approaches for implementing transformation include technology adoption & customer experience, operational efficiency improvements, and driving innovation through digital capabilities.
- Sustainability embodies meeting current needs without compromising future availability of resources. Organizations focus on environmental responsibility, social responsibility, and ethical governance
- Interconnectedness is a key theme, meaning digital transformation and sustainability are linked concepts
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Additional Topics
- Strategic analysis tools, specifically the resource-based view (RBV) of the firm & its key concepts–firm resources, sustained competitive advantage, the VRIN framework, & sources of inimitability (e.g., historical conditions, social complexity)
- Lecture 7 focuses on the digital transformation journey, highlighting aspects of technological disruption and impacts on consumer behavior & operational innovation.
- Case studies (e.g., Oticon, Danske Bank, Netflix) provide real-world examples of successful and unsuccessful digital transformation scenarios.
- Lecture 8 on performance measurement and control discusses the importance of financial resources, scarcity, and opportunity cost, core questions for resource allocation, and relevant vs. irrelevant costs
Theme 2 - Value Creation and Business Models
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Lecture 3 - Introduction to Value Creation
- Goods-dominant logic (GDL) focuses on value-in-exchange, where value is embedded in goods or services during transactions
- Service-dominant logic (SDL) emphasizes value-in-use where value is co-created through interactions between producers & consumers
- Comparing GDL and SDL
- Value Configurations (Value Chain, Value Shop, Value Network) are described. Characteristics for each described.
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Topic 2: Three Value Configurations
- Value chain transforms inputs into outputs through various interconnected stages
- Value shop leverages resources for solving specific customer problems
- Value networks foster connections to create value through interactions amid members
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Topic 3: Introduction to Business Models
- Business models are the foundation for understanding how organizations create, deliver, and capture value in diverse contexts (economic, social, cultural)
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Topic 4: Value Proposition Design
- Value proposition design focuses on crafting offerings that address customer needs (functional, social, & emotional)
Theme 3 - Digital Transformation and Sustainability
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Lecture 5 - Big Data Foundations
- Big Data encompasses large, complex datasets that traditional tools cannot manage effectively
- Key characteristics include volume, velocity, variety, veracity, and value
- Understanding Big Data analytics frameworks (descriptive, diagnostic, predictive, prescriptive) is crucial
- Big Data lifecycle
- Strategic use of Big Data involves extracting actionable insights, enabling improved decision making and fostering innovation
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Topic 5: Strategies for Overcoming Barriers to Digital Transformation
- Strategies include modernizing legacy systems, enhancing cultural adoption, improving communication, and addressing financial issues to reduce organizational resistance.
- Importance of a proactive approach, including detailed analysis and documentation
Theme 4 - Strategic Implementation and Evaluation
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Lecture 8 - Performance Measurement and Control
- Financial resources are discussed from a strategic perspective, emphasizing the necessity of efficient allocation and management of these resources.
- Key financial ratios (e.g., profitability, liquidity, and gearing ratios) are explained, alongside their significance for performance evaluation.
- The three financial statements are examined—the balance sheet, profit and loss account, and cash flow statement
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Topic 2: Regulatory Frameworks in Finance
- Regulatory frameworks pertaining to financial management are described (e.g., company acts, accounting standards, stock exchange regulations, and tax compliance). The necessity of adhering to regulations for transparency and accountability is highlighted
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Topic 3: Three Main Financial Statements
- Balance sheet, profit and loss account, and cash flow statement are detailed, with their components, uses, and implications
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Topic 4: Financial Information Ratios
- Key financial ratios illustrating profitability, liquidity, gearing, and investor performance are described
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Topic 5: Challenges in Financial Management
- Profitability, liquidity, and solvency while managing stakeholder expectations and market dynamics
Theme 5 - Strategic Implementation and Evaluation
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Lecture 11: Strategy Implementation and Evaluation
- Strategy creation approaches (Planning, visionary leadership, emergent)
- Strategic change & the planning gap
- Strategic evaluation criteria (feasibility, desirability, & appropriateness)
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Description
Test your knowledge on essential business analysis frameworks including SWOT, PESTEL, and the BCG Matrix. This quiz explores competitive pressures, barriers to entry, and the dimensions of digital transformation. Enhance your understanding of how these tools aid in strategic decision-making.