Boracay Tourism Planning and RA 9593

Basic Concepts in Tourism Policy Planning and Development

• A policy contains rules, regulations, guidelines and directives.
• Policies offer a set of rules for a behavior or desired action.
• A law is a statute created by a legislature.
• Regulations are typically legal directives that explain how to execute laws.

Tourism Policy

• Tourism policy includes rules, regulations, guidelines, and development strategies.
• This provides a framework for decisions affecting long-term tourism development and daily activities within a destination.
• Tourism policy is a primary basis for tourism planning.

Why a Tourism Policy is Important

• To address adverse public perceptions that tourism isn't merely leisure-related, but an economic activity.
• Exploring the full range of the tourism market with its various potential visitors is important.
• Important to optimize positive tourism impacts and minimize the negative ones.
• Important in Quality and Productivity Improvement (QPI) in tourism.
• In 2023, tourism contributed 8.6% to economy, which is the largest share since 2019.
• Tourism Direct Gross Value Added (TDGVA) to GDP reached 8.6%, up from 6.4% in 2022.
• The TDGVA amounted to P2.09 trillion last year, 47.9% higher than P1.41 trillion in 2022.
• In 2023, tourism employment share to total employment increased to 12.9% from 12.5% in 2022.
• Preliminary data from June 18, 2024, came courtesy of the Philippine Statistics Authority.

Planning

• Planning is a dynamic process to define goals, methodically assess options, and select/prepare the best one for execution, monitoring, and evaluation.
• Tourism planning identifies various strategies to enable a tourism enterprise or destination to meet goals.
• Planners should collaborate with experts in HRD, land-use planning, disaster risk reduction, architecture, environmental management, and community development.
• This collaboration should also include experts in product development, marketing, and finance/economics, among others.
• Tourism planning is a consultative process that includes various stakeholders.
• Stakeholders include LCEs, TCs, TOs, LPDs, POs, NGOs, advocacy groups, residents, academe, oversite-regulatory agencies, and businesses.

Tourism Planning Process

• Gathering and analyzing information in order to prioritize current tourism development issues (situation analysis).
• Imagining a future desired state of tourism destination including its vision, goals, and objectives.
• Choosing from a number of alternatives with an end goal of achieving them.
• Preparing the execution, monitoring and evaluation of the alternatives.

Tourism Terms

• Vision: a desired future state of the destination.
• Goals: qualitatively stated, broad-based targets for tourism.
• Objectives: quantitatively stated SMART targets.
• Strategies: broad statements of methods for objective achievement.
• Action or Implementation Plan: the details of how strategies will be implemented.

Tourism Development

• Tourism development is the process of establishing and maintaining a tourism industry in a location/economy.
• It also includes developing strategies and encouraging tourism in a location/economy.
• Tourism Product Development is increasing tourism in a destination by developing strategies and plans.
• Converting resources into a destination involves a variety of components.

Post Rehabilitation of Boracay

• Commercial and residental establishments that were inside the +5-meter beach easement were demolished.
• Structures inside the 12-meter road easement were demolished.
• Nine wetlands occupied by illegal settlers were reduced by two thanks to changes in management.
• Water quality has improved on White Beach and Bulabog Beach.
• The new drainage system with several pumping stations has addressed flooding issues.
• Travel time has been reduced by improvements on the Boracay Circumferential Road arterial road.
• Boracay welcomed 1.75 million visitors (2022) and over 2 million visitors (2023).
• Stricter food and alcohol consumption restrictions have been imposed along the waterfront (White Beach).
• The number of engines has decreased from watersports and speedboats.
• Predecessors of Electric tricycles replaced heavy fumes.
• Sustainable and CSR initiatives are beginning to be implimented by businesses.
• Sustainable tourism is growing, and shaping the footing of Boracay.

Tourism Planning Dimensions

• Levels: the geographic setting.
• Time frame: the amount of time for implementation.
• Scope: functional areas.
• Spatial units: the space covered.

Levels in Tourism

• International: Includes ASEAN Strategic Plan 2016-2025 and ASEAN Tourism Strategic Plan 2016-2025.
• National: Includes PDP 2023-2028 and NTDP 2023-2028.
• Regional: Includes Regional DP and Regional TDP.
• Provincial: Includes Provincial CDP and Provincial TDP.
• Municipal/City: Includes M/C CDP and M/C TDP.
• Site level: Tourist Site Plan

Times Frames in Tourism

• Short term - less than 2 years.
• Medium term - 2 to less than 6 years.
• Long term - 6 years or more.

Scope in Tourism

• Broad (masterplan) vs. specific (tourist site plan).
• Master Plan: Includes hazards, impacts, resources, product development, marketing, institutional capacity, gender, infrastructure, and financial investment.

Spatial Units in Tourism

• Tourist site.
• Tourist Development Area (TDA).
• Tourism cluster.
• Tourism circuit.
• Tourism corridor.

Tourist Site vs. Tourist Attraction

• Tourist Site: A specific place that tourists come to see and experience.
• Tourist Site: An area with one or more attractions.
• Tourist Site: Often based on the historical, cultural, or natural features of the place.
• Tourist Attraction: A particular physical/cultural feature tourists find capable of meeting leisure-related needs or an area's positive attributes.
• Tourist Attraction: Elements in a site that draw visitors which is an attraction.

Tourism Components

• Geophysical-landscape-aesthetic: mountains, rivers, caves, water bodies, etc.
• Ecological-biological: organisms and ecological events/processes.
• Cultural-historical: archeological sites, churches, historical houses, and monuments.
• Recreational: theme parks, gardens, sports fields, and zoos.
• Tourism Development Area: Designated area possessing a site/group of significant tourist sites.
• They can be towns or cities with tourist sites.
• Tourism Development Cluster: Composed of two or more TDAs.
• Tourism Circuit: Route with at least three destinations including villages, cities, or towns, or destinations with common characteristics.
• Examples include Pampanga, Bicol and Iloilo for Gastronomy, or La Union, Baler and Calicoan in Eastern Samar for surfing.
• Tourism Corridor: Has a theme (e.g., Silk Road Heritage Corridor, a civilization) spanning several countries or continents.
• Silk Road of Asia, Europe and Africa, or Inca Corridor of South America.
• A tourism destination is developed/planned in a comprehensive and integrated manner with a unit, area, or location.

Strategic Destination Areas (SDAs)

• These are priority TDAs adjacent to each other and contained within their respective clusters.
• It involves a critical mass of attractions, environmental capacity to sustain tourism, direct accessibility from key markets, and coexisting tourist developments.
• Being geographically large enough as a stand-alone destination is helpful in the marketplace.

Characteristics and Implications of Tourism

• A tourism product is composed of goods and servives from entities in the tourism value chain.
• One job of planners is to identify and integrate entities along the chain, for high quality tourist experiences.
• Goods and services that help a destination are largely found close to where they are produced.
• The tourist must travel to transport to the place where the destination can be used.
• After consuming, tourists take their gifts and experiences from the destination.

Managing Expectations

• There is no free trial.
• Visits are based on word-of-mouth, social media etc.
• Incorporating management maximizing visitor satisfaction is important. Also consider the long times it can take for success and medium to long term plans.
• Initial stages of Tourism Development needs infrastructure, facilities, and expertise to become successful and financial estimates.
• It is a must to have feasible studies.

Main Assets

• Free but finite culture and nature requiring management to protect and conserve.
• Plans therefore have to incorporate cultural protection via building heights, architectural design, legislative controls, density limits, etc. Also consider these other things:

Other Important Tourism Concepts

• Largely uncontrollable external factors must be considered: war, political situations, weather and natural disasters, currency fluctuations, economics, etc.
• Planners must understand drivers of growth/decline and create contingency plans.
• They must also temper optimism with pragmatism.
• Proper planning limits damage via early precautionary measures that assess environmental impacts, benefits, and regulatory impacts.
• Planers must keep track of development in tourism, including all the current and potential changes.
• It is equally important to have strategies for collaboration and healthy strategies: supply and value chain linkages. Stakeholders help in terms of knowledge, expertise, and inside information and provide greater social viability which assists implementation.

Tourism Planning Is Key

• It is fundamental to good tourism development, articulates priorities and optimizes resources and describes how to develop with no/little experience.
• It offers foundations for approving infrastructure projects and acquiring technical/financial help by the government, NGOs, private, or international.
• Direct/indirect profits achieved and tourism is helped sustainably.

Factors for Effective Tourism Planning and Development

• High quality of relevant tourism data.
• Skilled experts used in tourism.
• Types of tourism resources.
• Culture of destination residents.
• Location of TDUs.
• Target tourism markets.
• Area stage withing TALC.
• Development paradigm used.
• Tourism policy/legislation.
• Stakeholder perceptions/attitudes.
• Awareness of external forces.
• Capital required.

Important Tourism Components

• Originality and Idigenousness
• Authenticity Unique
• Magnitude Historicity
• Excellence
• Geographic Location
• Spatial Location
• Direct relation regard concerns on natural disaters, infrastructure, securty.
• Spatial distribution which affects the utilities and costs.

Markets to Target

• Target Markets can affect offered amenities and services: examples are South Korea, China and Japan.
• Total tourism in arrivals in 2024 : visitors was at 5,949,350 million
• The Top Markets for tourism are Australia, Canada, Hong Kong, Italy, Spain, Guam, New Zeland, Switzerland.
• Total tourism revenue record in 2024 was at P760.05 Billion.

Stage in the TALC

• These Stages include Exploration, Involvement, Development, Consolidation, Stagnation, decline or rejuvenization.
• The residents and tourist are effect by stages that have an impact of strategies used to develop.
• Attitudes can affect these changes moving into from introduction with Euphoria into Apathy within Growth Stage and into Maturity irritations in decline stages of tourism development. Tourism Development Paragims which are pro poor, pro equality, and also biocentrism, and pro equity.

National Policy of Law

• Ra Laws for this tourism which parameters, priority, areas this is the act.
• These are the main Features of Tourist policy
  • Tourist Product Distract.
  • Tourist Orientation in nation. - focus which agriculture in tourism
  • Sustainable, Tourism Development

Awareness is key

• To help see the best out of the external forces of tourists to have better more effective tourism.
• Capital needed can come from, Philanthopy, Loans, and Public investment.

This quiz covers key aspects of tourism planning in Boracay, Philippines, relevant actors in the tourism value chain, and the impact of external forces in the tourism industry. It also explores the regulations and declarations outlined in RA 9593 (Tourism Act of 2009).