DTS - Week 3 (MC & Case)
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Questions and Answers

Which of the following best describes the primary benefit of integrating blockchain technology into FreshMart's supply chain?

  • Reduction in marketing expenses
  • Elimination of competitor involvement
  • Standardization of centralized data governance
  • Enhanced transparency and real-time decision-making (correct)

What is a significant trade-off when involving competitors in a blockchain network for FreshMart?

  • Risk of weak network ties
  • Difficulty in achieving data standardization
  • Potential for data misuse and collusion threats (correct)
  • Reduced ability to enforce relational norms

FreshMart wants to balance offensive and defensive data strategies. Which of the following factors is most likely to push the company toward an offensive strategy?

  • Large-scale storage of customer-sensitive data
  • Strict industry regulations on data privacy
  • High competition in the grocery retail market (correct)
  • Need to comply with international trade laws

When implementing SSOT and MVOTs, what governance failure could most likely lead to operational inefficiencies at FreshMart?

<p>Ambiguity in data definitions between departments (C)</p> Signup and view all the answers

What would be the most effective use of blockchain in FreshMart's offensive strategy?

<p>Enhancing real-time collaboration among suppliers (A)</p> Signup and view all the answers

If FreshMart adopts a decentralized data management system, which of the following is the most likely outcome?

<p>Greater agility in adapting data to specific business needs (C)</p> Signup and view all the answers

FreshMart uses MVOTs to create department-specific data reports. What is a key risk if the MVOTs are poorly governed?

<p>Inconsistencies with the SSOT (C)</p> Signup and view all the answers

Which of the following governance mechanisms is most effective for maintaining relational norms in a blockchain-based supply chain?

<p>Implementation of contingency planning for disputes (A)</p> Signup and view all the answers

FreshMart's CDO wants to ensure the accuracy of SSOT data. Which of the following governance practices would be most effective?

<p>Conducting regular audits and implementing feedback loops (B)</p> Signup and view all the answers

What is the primary role of feedback loops in FreshMart's data governance system?

<p>To improve the accuracy and reliability of MVOTs (B)</p> Signup and view all the answers

FreshMart has implemented blockchain technology to track its supply chain. The system provides real-time updates about the location and condition of products, such as fresh produce. However, the company notices that some suppliers are hesitant to join the network due to concerns about data visibility. What governance mechanism should FreshMart implement to address suppliers' concerns?

<p>Role-based access control to limit data visibility as needed (A)</p> Signup and view all the answers

FreshMart's marketing team wants to analyze customer purchasing patterns to optimize product placement and promotions. Meanwhile, the legal team stresses the need to comply with privacy regulations like GDPR. What is the best approach to balance these conflicting goals?

<p>Establish clear data governance rules for data usage (B)</p> Signup and view all the answers

FreshMart has a Single Source of Truth (SSOT) for customer data. The marketing department creates MVOTs to segment customers into different loyalty groups. However, the sales team complains that the segments do not align with their revenue data, leading to inconsistencies in campaigns. What is the likely cause of the issue?

<p>Poor governance between SSOT and MVOTs (A)</p> Signup and view all the answers

FreshMart is considering involving competitors in its blockchain network to increase data coverage and utility. However, the board is concerned about the risks of sharing sensitive supply chain data with competitors. What is the best way for FreshMart to mitigate this risk?

<p>Use anonymized data and access controls for shared information (C)</p> Signup and view all the answers

FreshMart's decentralized data system allows each department to manage its own MVOTs for operational efficiency. The finance team identifies duplicate records in the inventory database, leading to incorrect financial reporting. What should FreshMart do to prevent this issue in the future?

<p>Conduct audits of MVOTs to ensure alignment with the SSOT (C)</p> Signup and view all the answers

Flashcards

Blockchain Technology

A technology that allows for secure, transparent, and tamper-proof data recording, improving trust and efficiency in FreshMart's supply chain.

Single Source of Truth (SSOT)

A centralized source of accurate and reliable data that serves as a single point of truth for FreshMart's operations.

Materialized Views of Truth (MVOTs)

Department-specific data views that provide tailored information for specific teams like marketing or sales, potentially customized from the SSOT.

Offensive Data Strategy

A data strategy that aims to use data proactively to gain a competitive advantage, such as predicting customer needs or developing new products.

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Defensive Data Strategy

A data strategy that aims to protect and safeguard data assets to comply with regulations and prevent misuse.,

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Data Governance Failure

The risk of losing control over data, potentially leading to misuse, unauthorized access, or security breaches.

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Data Agility

The ability of FreshMart to use data to quickly adapt to changes in the market or customer behavior.

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Collusion Threat

The potential risk of competitors collaborating to gain an unfair advantage by sharing sensitive information in a blockchain network.

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Data Quality Management

The process of ensuring that data is accurate, consistent, and reliable across all systems and departments in FreshMart.

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Feedback Loops

A mechanism that allows for continuous feedback and improvement on data processes, ensuring accuracy and usefulness.

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Role-Based Access Control

A governance mechanism that ensures only authorized users have access to specific data, based on their roles and responsibilities.

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Data Anonymization

The process of removing personally identifiable information from data to protect privacy and comply with regulations.

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Customer Segmentation

The process of using data to identify and understand customer behavior and preferences.

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Transparency and Real-Time Decision-Making

The benefit of blockchain technology to FreshMart's supply chain: improving visibility and information flow for better decision-making.

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Ambiguity in Data Definitions

The most common governance failure that can lead to operational inefficiencies: misaligned data definitions between teams.

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Real-Time Collaboration Among Suppliers

The most effective use of blockchain in an offensive strategy: real-time collaboration and information sharing among supply chain partners.

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Greater Agility in Adapting Data

A likely outcome of adopting decentralized data management: enabling greater flexibility in tailoring data to specific business needs.

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Inconsistencies with the SSOT

The key risk of poorly governed MVOTs: inconsistencies with the SSOT, leading to decision-making based on incorrect information.

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Building Trust and Collaboration

The governance mechanism for maintaining relational norms in a blockchain network: focusing on collaborative agreements and trust among participants.

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Auditing and Feedback Loops

The most effective governance practice for ensuring SSOT accuracy: regularly auditing data and providing feedback for improvement.

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Improving Data Accuracy

The primary role of feedback loops in FreshMart's governance system: improving the accuracy and reliability of MVOTs and SSOT.

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Role-Based Access Control for Data Visibility

The governance mechanism to address supplier concerns about data visibility: implementing role-based access control to protect sensitive data.

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Data Governance Rules for Data Usage

The best approach to balance marketing needs for customer insights with legal requirements for data privacy: establishing clear data governance rules for data usage.

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Poor Governance Between SSOT and MVOTs

The likely cause of inconsistencies between marketing and sales data: poor governance between SSOT and MVOTs, leading to mismatched data definitions.

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Anonymized Data and Access Controls

The best way to mitigate the risk of sharing sensitive supply chain data with competitors: using anonymized data and access controls for shared information.

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Auditing MVOTs for Alignment

The solution to prevent duplicate records in a decentralized data system: conducting audits of MVOTs to ensure alignment with the SSOT.

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Increased Data Coverage and Utility

The primary benefit of involving competitors in a blockchain network: increased data coverage and utility by pooling resources and insights.

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Study Notes

Question 1 - Primary Benefit of Blockchain Integration

  • Enhanced transparency and real-time decision-making is the primary benefit of integrating blockchain technology into FreshMart's supply chain.

Question 2 - Trade-Offs of Competitor Involvement in Blockchain

  • A significant trade-off when involving competitors in a blockchain network for FreshMart is the risk of weak network ties, difficulty in achieving data standardization, potential for data misuse and collusion threats, and reduced ability to enforce relational norms.

Question 3 - Factors Influencing Offensive Strategy

  • High competition in the grocery retail market is the factor most likely to push FreshMart toward an offensive data strategy.

Question 4 - Governance Failure in SSOT and MVOT Implementation

  • Over-reliance on centralized control for data access and ambiguity in data definitions between departments could lead to operational inefficiencies in FreshMart when implementing SSOTs and MVOTs.

Question 5 - Effective Use of Blockchain in Offensive Strategy

  • Automating compliance checks for regulatory reporting is the most effective use of blockchain in FreshMart's offensive strategy.

Question 6 - Decentralized Data Management System Outcomes

  • A decentralized data management system would likely result in reduced duplication of efforts across departments and greater agility in adapting data to specific business needs.

Question 7 - Key Risk of Poorly Governed MVOTs

  • A key risk if MVOTs are poorly governed is inconsistencies with the Single Source of Truth (SSOT).

Question 8 - Effective Governance Mechanism for Relational Norms

  • Enforcing contracts through centralized management is an effective governance mechanism for maintaining relational norms in a blockchain-based supply chain.

Question 9 - Governance Practices for SSOT Accuracy

  • Conducting regular audits and implementing feedback loops is the most effective governance practice to ensure the accuracy of Single Source of Truth data.

Question 10 - Feedback Loops in Data Governance

  • Feedback loops in FreshMart's data governance system primarily improve the accuracy and reliability of MVOTs.

Question 11 - Implementation of Data Visibility Mechanism

  • FreshMart should implement role-based access control to address supplier concerns about data visibility when using blockchain technology for supply chain tracking.
  • The best approach to balance conflicting goals of marketing insights and regulatory compliance (like GDPR) is to prioritize data anonymization when analyzing customer purchasing patterns to optimize product placement and promotions.

Question 13 - Cause of Inconsistency Between SSOT and MVOTs

  • The likely cause of the inconsistency between the marketing department's MVOTs and the sales team's revenue data is that the Single Source of Truth (SSOT) data is not accurate or standardized.

Question 14 - Mitigating Risks Associated with Sharing Supply Chain Data with Competitors

  • Sharing data openly to foster trust among competitors is the best way to mitigate the risk of sharing sensitive supply chain data with competitors.

Question 15 - Preventing Duplicate Records in Decentralized System

  • Centralizing the data management system to eliminate duplication is the solution to prevent duplicate records in FreshMart's decentralized data system.

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Description

This quiz examines the integration of blockchain technology in FreshMart's supply chain, exploring its benefits, trade-offs, and factors influencing strategy. You'll delve into governance issues and competitive strategies essential for success in the grocery retail market.

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