Propaganda Techniques Flashcards

Questions and Answers

What is the definition of Bandwagon?

Selective omission of information

A technique that plays a part in modern advertising (correct)

An appeal to follow the crowd (correct)

A statement presented as a fact without evidence

What is Assertion in propaganda?

An enthusiastic or energetic statement presented as a fact without necessarily being true.

Describe Card stacking

Presenting only positive information while omitting contrary information.

What are Glittering Generalities?

A propaganda technique identified as one of the seven main strategies by the IPA. Signup and view all the answers

What does the 'Lesser of Two Evils' technique imply?

It presents an idea as the least offensive option. Signup and view all the answers

What does Name Calling refer to?

The act of using derogatory labels to disparage opponents. Signup and view all the answers

Define Pinpointing the Enemy.

A technique used to identify a clear enemy during wartime or political debates. Signup and view all the answers

Explain the Plain Folks technique.

A method used to convince the audience that the propagandist's views are those of an average person. Signup and view all the answers

What is Simplification in propaganda?

Reducing a complex situation to a clear-cut choice between good and evil. Signup and view all the answers

What is Transfer in propaganda?

A technique used to carry over the positive or negative qualities of something to another subject. Signup and view all the answers

Study Notes

Propaganda Techniques

Bandwagon: A prevalent technique urging individuals to follow the crowd; commonly used in wartime and advertising to create a sense of inevitability about success by highlighting collective participation.
Assertion: An enthusiastic statement presented as fact without required evidence; frequently encountered in advertising, leads the audience to accept claims without questioning their validity.
Card Stacking: A method involving selective omission of information, presenting only favorable facts while disregarding contrary data. Identified by the IPA, it’s an effective yet potentially misleading strategy.
Glittering Generalities: Identified by the IPA, this technique uses vague and emotionally appealing phrases without specific information to promote ideas or products.
Lesser of Two Evils: This strategy presents a proposal as the most acceptable choice among odious alternatives, aiming to persuade by minimizing perceived negatives.
Name Calling: Common in political discourse and wartime propaganda while rarely used in advertising; this technique aims to discredit opponents by using derogatory labels.
Pinpointing the Enemy: Frequently employed in wars and political contexts, this method simplifies complex issues by identifying a clear adversary, fostering a sense of urgency or rallying support.
Plain Folks: This technique, identified by the IPA, involves portraying oneself or a product as relatable or typical, gaining trust by suggesting an ordinary, approachable stance.
Simplification (Stereotyping): Closely related to pinpointing the enemy, this technique reduces intricate situations into simplistic good vs. evil narratives, often to manipulate opinions.
Transfer: Another concept from the IPA, this method associates a product or idea with respected figures or symbols, allowing for positive or negative connotations to be transferred to the subject at hand.

Description

Explore key concepts of propaganda techniques with this set of flashcards. Learn about terms like Bandwagon, Assertion, and Card Stacking, which are commonly used in advertising and modern propaganda. Perfect for students and anyone interested in understanding persuasive communication methods.