Propaganda Techniques: Name-Calling & Glittering Generalities

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Questions and Answers

What is Name-Calling propaganda?

  • The use of humor to make a point
  • The use of positive words to encourage support
  • The use of statistics to prove a point
  • The use of negative words to disparage an opponent (correct)

What is Glittering Generalities propaganda?

Glittering Generalities use appealing but vague terms whose sole purpose is to evoke emotions.

What is Name-Calling propaganda?

Name Calling is the use of negative words to disparage an opponent or opposing view.

What is Glittering Generalities?

<p>Appealing but vague terms whose sole purpose is to evoke emotions.</p> Signup and view all the answers

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Study Notes

Name-Calling Propaganda

  • Involves using derogatory terms to belittle opponents or viewpoints.
  • Targets personal attributes to resonate with the audience's biases and prejudices.
  • Aims to influence perceptions through emotional and negative connotations.

Glittering Generalities Propaganda

  • Utilizes attractive yet ambiguous phrases designed to provoke strong emotional responses.
  • Lacks concrete meaning, focusing instead on idealistic notions to persuade audiences.
  • Commonly found in political speeches and advertisements to create a favorable impression.

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