Types of Propaganda Techniques

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Questions and Answers

What does 'Transfer' refer to in propaganda?

  • The use of names that evoke fear or hatred in the viewer.
  • The use of well known, respected people to endorse a product.
  • The strategy of showing the product's best features.
  • The act of relating something or someone we like or respect with a product. (correct)

What is the definition of 'Testimonial'?

The use of well known, respected people to endorse a product or service.

What does 'Glittering Generalities' signify in propaganda?

The act of referring to words or ideas that evoke a positive emotional response.

Define 'Plain Folks'.

<p>The use of everyday people to sell a product or service.</p> Signup and view all the answers

What does 'Bandwagon' attempt to do?

<p>Persuade the target audience to take a course of action by implying that everyone else is doing it.</p> Signup and view all the answers

What is meant by 'Name Calling' in propaganda?

<p>The use of names that evoke fear or hatred in the viewer.</p> Signup and view all the answers

Card Stacking is a strategy of showing the product's best features and _______.

<p>lying about its potential problems</p> Signup and view all the answers

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Study Notes

Types of Propaganda

  • Transfer: A technique that connects a respected person or symbol to a product, fostering positive associations.

  • Testimonial: Involves endorsements from well-known individuals to enhance credibility and appeal for a product or service.

  • Glittering Generalities: Utilizes emotionally charged "virtue words" to evoke positive feelings, creating an appealing image that may lack substance.

  • Plain Folks: Uses ordinary individuals to market products, creating relatability and making the endorsed product seem approachable and trustworthy.

  • Bandwagon: Encourages audiences to join the perceived majority or trend, leveraging the human inclination to conform and be part of a winning group.

  • Name Calling: Employs derogatory language or negative labels to incite fear or animosity towards a person or idea, linking them to undesirable symbols.

  • Card Stacking: Highlights only the best aspects of a product while downplaying or omitting its flaws, often through selective information.

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