Podcast
Questions and Answers
Which of the following is a suggestion for what to say to guests before a hair styling session?
Which of the following is a suggestion for what to say to guests before a hair styling session?
- Ask them to watch a movie
- Offer to show them a how-to video (correct)
- Tell them about your favorite restaurant
- Ask them about their favorite TV show
What is the topic of module six?
What is the topic of module six?
- Servicing
- Finishing (correct)
- Bonding
- Consulting
What is the speaker's opinion of using how-to videos?
What is the speaker's opinion of using how-to videos?
- They are only helpful for some guests
- They are a waste of time
- They are a major asset (correct)
- They are not necessary for hair styling
What is the purpose of servicing in the social digital service experience?
What is the purpose of servicing in the social digital service experience?
What is the benefit of creating short, simple light videos for guests in the social digital service experience?
What is the benefit of creating short, simple light videos for guests in the social digital service experience?
What is the purpose of staying close to guests that are processing during servicing?
What is the purpose of staying close to guests that are processing during servicing?
What is the third step of the wheel?
What is the third step of the wheel?
What is the benefit of embracing the new social digital opportunity in the service part?
What is the benefit of embracing the new social digital opportunity in the service part?
What is the new social digital servicing experience offering guests?
What is the new social digital servicing experience offering guests?
What is the purpose of using slideshows in the social digital home haircare experience?
What is the purpose of using slideshows in the social digital home haircare experience?
What is the benefit of creating video tutorials?
What is the benefit of creating video tutorials?
What is the main purpose of using social media pages as learning channels?
What is the main purpose of using social media pages as learning channels?
What is the 'call to action' mentioned in the text?
What is the 'call to action' mentioned in the text?
What is the benefit of using mobile devices to watch video tutorials?
What is the benefit of using mobile devices to watch video tutorials?
What is the purpose of creating slideshows for guests in a hair salon?
What is the purpose of creating slideshows for guests in a hair salon?
Where can the slideshows be uploaded for guests to view?
Where can the slideshows be uploaded for guests to view?
What is the benefit of creating slideshows for guests during processing time?
What is the benefit of creating slideshows for guests during processing time?
What is the purpose of captions in the slideshows?
What is the purpose of captions in the slideshows?
Module six is focused on the process of ______.
Module six is focused on the process of ______.
The speaker suggests using ______ to engage guests during the 20 minute processing time.
The speaker suggests using ______ to engage guests during the 20 minute processing time.
The social digital servicing experience includes three steps: bonding, consulting, and ______.
The social digital servicing experience includes three steps: bonding, consulting, and ______.
______ was traditionally about educating the guest on home haircare
______ was traditionally about educating the guest on home haircare
We are beginning to create our own short, simple light videos that our guests can watch that are tutorials
We are beginning to create our own short, simple light videos that our guests can watch that are tutorials
Our presence really assures guests that they're blips on our radar and that we're not MIA, if you will, while they are ______
Our presence really assures guests that they're blips on our radar and that we're not MIA, if you will, while they are ______
Slideshows can be uploaded onto Instagram's ______ feature
Slideshows can be uploaded onto Instagram's ______ feature
The purpose of creating these amazing slideshows is to inspire guest ______
The purpose of creating these amazing slideshows is to inspire guest ______
The videos of the finished look and product use can be found on ______
The videos of the finished look and product use can be found on ______
Creating slideshows for guests is a new, highly sustainable, unique, ______ added experience
Creating slideshows for guests is a new, highly sustainable, unique, ______ added experience
By using your social media pages as a learning channel, you are bringing the social digital age into the ______ handling experience.
By using your social media pages as a learning channel, you are bringing the social digital age into the ______ handling experience.
Watching video tutorials on mobile devices is more comfortable for guests than ____________ or reading magazines.
Watching video tutorials on mobile devices is more comfortable for guests than ____________ or reading magazines.
The beauty of the social digital service is that guests are watching your work on their ____________.
The beauty of the social digital service is that guests are watching your work on their ____________.
In addition to being a hairdresser, a nail artist, an esthetician, and a massage therapist, you are also a ____________ and a videographer when creating video tutorials.
In addition to being a hairdresser, a nail artist, an esthetician, and a massage therapist, you are also a ____________ and a videographer when creating video tutorials.
Service providers who are embracing the new social digital opportunity in the service part are enjoying much greater success by letting the videos that they create do the heavy ______.
Service providers who are embracing the new social digital opportunity in the service part are enjoying much greater success by letting the videos that they create do the heavy ______.
The social digital servicing experience includes three steps: bonding, consulting, and ______.
The social digital servicing experience includes three steps: bonding, consulting, and ______.
As the guest is watching this, the point of any of the tutorials, they're sweet, they're short, they're simple, they're fun, but they're educating the guests on what you're doing, what you're using, creating vacuums and supporting product. And they're doing that as they're processing rather than, you know, looking on their mobiles and going into their emails and texting to give them that opportunity. Now, do all guests take you up on the opportunity. No, but there's a certain amount of guests that find this to be ______.
As the guest is watching this, the point of any of the tutorials, they're sweet, they're short, they're simple, they're fun, but they're educating the guests on what you're doing, what you're using, creating vacuums and supporting product. And they're doing that as they're processing rather than, you know, looking on their mobiles and going into their emails and texting to give them that opportunity. Now, do all guests take you up on the opportunity. No, but there's a certain amount of guests that find this to be ______.
Traditional servicing has always been the longest part of the appointment because our guests are ______.
Traditional servicing has always been the longest part of the appointment because our guests are ______.
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Study Notes
The Power of Social Digital Servicing
- Module five focuses on servicing in the beauty industry.
- Traditional servicing involved educating guests on home haircare and reserving the next appointment.
- The social digital service experience now includes short, simple, and light videos for guests to watch.
- These video tutorials educate guests on what the service provider is doing and using.
- Videos also create curiosity about the products and encourage rebooking.
- Service providers who embrace social digital opportunities are seeing greater success.
- The social digital servicing experience uses platforms like Instagram to offer tutorials.
- Guests have the opportunity to watch these tutorials while their hair is processing.
- The tutorials are visually appealing and use slideshows to showcase the finished look and the products used.
- The tutorials create interest in the service provider's work and encourage guests to ask questions.
- The social digital service experience is a unique and value-added experience for guests.
- It allows service providers to showcase their skills and expertise while staying current with social media trends.
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