36 Questions
Which of the following is a suggestion for what to say to guests before a hair styling session?
Offer to show them a how-to video
What is the topic of module six?
Finishing
What is the speaker's opinion of using how-to videos?
They are a major asset
What is the purpose of servicing in the social digital service experience?
To educate the guest on home haircare care
What is the benefit of creating short, simple light videos for guests in the social digital service experience?
To help the guest remember what they were taught
What is the purpose of staying close to guests that are processing during servicing?
To assure them that they are not forgotten
What is the third step of the wheel?
Educating guests on home hair care
What is the benefit of embracing the new social digital opportunity in the service part?
Greater success by letting videos do the heavy lifting
What is the new social digital servicing experience offering guests?
Short video tutorials on home hair care
What is the purpose of using slideshows in the social digital home haircare experience?
To create interest in what service providers are doing and using
What is the benefit of creating video tutorials?
They are a way to show that you are evolving as a professional
What is the main purpose of using social media pages as learning channels?
To allow guests to learn about what you're doing and using
What is the 'call to action' mentioned in the text?
A script to help develop your own voice
What is the benefit of using mobile devices to watch video tutorials?
It is more comfortable than reading magazines
What is the purpose of creating slideshows for guests in a hair salon?
To showcase the hair stylist's skills and products used
Where can the slideshows be uploaded for guests to view?
Instagram's highlight feature and Facebook
What is the benefit of creating slideshows for guests during processing time?
It creates a unique, value-added experience
What is the purpose of captions in the slideshows?
To describe the look and products used
Module six is focused on the process of ______.
finishing
The speaker suggests using ______ to engage guests during the 20 minute processing time.
how-to videos
The social digital servicing experience includes three steps: bonding, consulting, and ______.
servicing
______ was traditionally about educating the guest on home haircare
Servicing
We are beginning to create our own short, simple light videos that our guests can watch that are tutorials
servicing
Our presence really assures guests that they're blips on our radar and that we're not MIA, if you will, while they are ______
processing
Slideshows can be uploaded onto Instagram's ______ feature
highlight
The purpose of creating these amazing slideshows is to inspire guest ______
curiosity
The videos of the finished look and product use can be found on ______
Creating slideshows for guests is a new, highly sustainable, unique, ______ added experience
value
By using your social media pages as a learning channel, you are bringing the social digital age into the ______ handling experience.
guest
Watching video tutorials on mobile devices is more comfortable for guests than ____________ or reading magazines.
texting or emailing
The beauty of the social digital service is that guests are watching your work on their ____________.
mobile
In addition to being a hairdresser, a nail artist, an esthetician, and a massage therapist, you are also a ____________ and a videographer when creating video tutorials.
photographer
Service providers who are embracing the new social digital opportunity in the service part are enjoying much greater success by letting the videos that they create do the heavy ______.
lifting
The social digital servicing experience includes three steps: bonding, consulting, and ______.
servicing
As the guest is watching this, the point of any of the tutorials, they're sweet, they're short, they're simple, they're fun, but they're educating the guests on what you're doing, what you're using, creating vacuums and supporting product. And they're doing that as they're processing rather than, you know, looking on their mobiles and going into their emails and texting to give them that opportunity. Now, do all guests take you up on the opportunity. No, but there's a certain amount of guests that find this to be ______.
interesting
Traditional servicing has always been the longest part of the appointment because our guests are ______.
processing
Study Notes
The Power of Social Digital Servicing
- Module five focuses on servicing in the beauty industry.
- Traditional servicing involved educating guests on home haircare and reserving the next appointment.
- The social digital service experience now includes short, simple, and light videos for guests to watch.
- These video tutorials educate guests on what the service provider is doing and using.
- Videos also create curiosity about the products and encourage rebooking.
- Service providers who embrace social digital opportunities are seeing greater success.
- The social digital servicing experience uses platforms like Instagram to offer tutorials.
- Guests have the opportunity to watch these tutorials while their hair is processing.
- The tutorials are visually appealing and use slideshows to showcase the finished look and the products used.
- The tutorials create interest in the service provider's work and encourage guests to ask questions.
- The social digital service experience is a unique and value-added experience for guests.
- It allows service providers to showcase their skills and expertise while staying current with social media trends.
"Product Guessing Challenge: Can You Name the Beauty Products Used in This Tutorial?" Test your knowledge of beauty products by trying to guess the items used in a tutorial video. Watch closely as the host demonstrates a finished look before revealing the products used. See if you can correctly identify each one. Perfect for beauty enthusiasts and makeup lovers.
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