Audience-Centric Communication Strategy

• Volunteer notetakers are needed
• Notetakers will receive recognition on Co-Curricular Record
• Volunteers must report improved grades
• It only takes an extra 15 minutes a week to volunteer
• Notes can be logged and uploaded at https://sasclockwork.cc.umanitoba.ca/ClockWork/user/notetakingnotetakers/default.aspx

Communication Strategy

• Prioritize the audience's perspective
• Tailor details for each audience
• Adopt adaptable tone, language, and content
• Use clever plays on words and impactful statistics
• Incorporate familiar and appealing visuals
• Demonstrate empathy towards unique backgrounds and needs
• Use negative framing strategically for emotional impact
• Ensure clarity in written communication
• Establish a feedback loop for continuous improvement
• Consider cultural nuances for better reception

Key Takeaways

• Audience members differ in backgrounds, experiences and needs
• How you picture your audience dictates what you say to them.
• Viewing from the audience's perspective helps determine relevant details

Questions to ask about your audience

• Who is the audience, such as colleagues, managers, clients, consumers
• How many people make up the audience, from small groups to global consumers
• How well does the audience understand English considering non-English, primary, second or third language speakers, global audience
• How much does the audience already know such as needing to be briefed, updated or given background information
• Reason for reading your work such as routine duties, solve a problem, descriptive, decision-making, or for legal reasons
• What the audience's expectations are such as formal letter vs. email or social media, company format and style, one-page memo vs comprehensive report, formal vs. relaxed or conversational
• Consider audience's attitude toward the topic as disgruntled, angry or sympathetic
• What you want the audience to do after reading your work
• Types of action include purchase, approval, provide documentation, acknowledgment, future reference, review and forward, immediate action or response

Remaining Keys to Effective Writing

• Establishing a purpose by knowing why you are writing
• This can help you communicate better and ease the writing process
• Formulating Your Message as the sum of the facts put into writing
• This includes scope and detail
• In regard to Style, consider how something is written rather than what is written
• In regard to Tone, consider attitude toward a topic or toward your audience

Providing Practical Information

• Action-Oriented writing instructs the reader to do something
• An example of such writing could be to conduct quality assurance checks for product safety
• Could be leading a financial audit to ensure compliance with regulations
• Includes developing a corporate website to enhance digital presence
• Knowledge-Oriented writing explains what the reader should understand
• Explanation of why a procedure has changed and what was the problem/solution
• It can explain how much progress was made or why something should be purchased

Persuasion and Offering Recommendations

• Visuals can stress the need for more effective ways for medical attention
• Bullet points can conveniently and persuasively use factual data to convince

Writing Persuasively to In-House Personnel

• Being clear in email explanations and documenting the problem
• Offer further evidence in attachment
• Close with a polite request

Ethical Writing in the Workplace requirements

• Employers monitor the behavior of their employees for several reasons such as:
• To determine if a worker is doing their job properly
• To identify employee wrongdoings
• Make sure all calls are returned, answers are given, and information is accurate
• To improve service, production, communication, or transportation
• Ensure compliance with federal, state, and municipal codes
• To limit company liability
• To adhere to and even strenghten security measures

Ethical Requirements on the Job

• Behave professionally/competently
• Be honest
• Maintain confidentiality
• Be loyal
• Follow the chain of command
• Request advice and/or input from your employer, co-workers, customers and suppliers
• Research and document your work carefully
• Maintain accurate and current records

Working Remotely

• Log in and out at the times agreed upon by your employer
• Be careful adopting and maintaining passwords
• Double-check all devices to ensure they are working properly
• Maintain an accurate and up-to-date work calendar

Working Remotely (cont.)

• Videoconferencing includes featuring a professional-looking setting and dressing professionally
• Prioritize your communications
• Plan and utilize efficiently
• Establish boundaries between work and personal life

Online Ethics

• Protect access to company documents, proprietary databases, templates with passwords
• Always save sensitive emails, texts, social media postings, blog, memos, letters, etc.
• Protect your computer so Anti-virus software are updated
• Be careful opening attachments
• Do not use your work email for personal emails

10 Commandments of Computer Ethics

• Do not use a computer to harm other people
• Do not interfere with other people's computer work
• Do not snoop in other people's computer files
• Do not use a computer to steal
• Do not use a computer to bear false witness
• Do not copy or use proprietary software without paying
• Do not copy computer resources without authorization
• Do not appropriate other people's intellectual output
• Think of the social consequences of the program you are designing
• Always use it in ways that ensure consideration and respect for other people

Cyberbullying

• Cyberbullying refers to the use of the internet, email, smartphone, or social media to post harassing or threatening messages or embarrassing videos/pictures
• Be careful of what you post
• Don't add or communicate with people you don't know
• Check your security settings
• Stay calm and professional
• Gather evidence and keep records
• Block any further messages
• Report

Guidelines to Help You Reach Ethical Decisions

• Follow your conscience
• Be suspicious of appeals that go against your beliefs
• Meet obligations to employer, workers, customers, and the global community
• Take responsibility
• Keep others in the loop
• Treat company property respectfully
• Weigh all sides before conclusion

Writing Ethically on the Job

• Avoid Plagiarism
• Avoid Selective misquoting
• Avoid Skewing numbers
• Avoid Omitting key information
• Avoid Manipulating information or context
• Avoid Using fictitious benefits
• Avoid Exaggerating or minimizing
• Avoid Misleading international readers
• Avoid Using a distorted or slanted visual

Successful Employees Are Successful Writers

• Know your job
• Analyze your audience's needs
• Be a team player
• Meet all deadlines
• Be sensitive to the needs of an international audience
• Written work should be accurate, relevant, and practical
• Always Document
• Use your work-issued computer, tablet, or smartphone
• Follow your company's polices
• Be ethical in what you say, write, illustrate, and do

Writing in Chapter 2

• Writing is a dynamic process that is subject to judgement calls
• It grows in bits and pieces and changes as thoughts, information, and view of the material changes
• Writing process takes time as writing is not magical or a simple structure