EU policies

Study Notes

A comprehensive communication strategy document with multiple sections.
The document includes context analysis, strategy objectives, target audience, communication channels, and resources.

Explores the political, economic, and social context influencing the communication strategy.
Identifies allies and opponents, providing data and sources.
Conducts a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis.
Defines communication drivers based on the SWOT analysis.

Outlines the vision, mission, and general objective of the communication strategy.
May include core values or principles.

Specifies target audience groups.
Sets specific objectives for each target audience.
Defines SMART KPIs (Specific, Measurable, Achievable, Relevant, Time-bound) for each audience group.
Presents KPIs in a table format.
Example KPI: "Increase trust in the chief negotiator by 3% by June 2025 (from 48% to 51%), measured through regular opinion polls."

Details communication channels, categorized by direct, multipliers, and networks.
Lists communication instruments for each target audience.
Presents tools for measuring communication impact in a table format.

Defines key messages for each target audience.
Categorizes messages, including testimonials, success stories, facts & figures in a table format.
Emphasizes CCC message principles: concise (slogan-like), clear (simple language), customized (tailored to the audience).

Identifies internal resources such as personnel and budget.
Specifies external resources, including contractors, budget, and funding sources.

Presents a detailed action plan in a tabular format.
Outlines target audiences, objectives, instruments, actions, performance indicators, and required resources (human and financial).
Uses SMART principles to define goals and objectives.

The document outlines a communication strategy framework.
It emphasizes understanding the context, aligning with the organization's purpose, identifying target audiences, outlining communication methods, tailoring messages, and managing resources.
The strategy covers various aspects, including: Political, economic, and social context, allied and opposing forces, strengths, weaknesses, opportunities, threats (SWOT), communication drivers, vision, mission, objectives, values, target audiences, specific objectives, Key Performance Indicators (KPIs), communication channels, communication tools, impact measurement, messaging, and resources planning.
The document recommends a structured format with tables, focusing on clarity, simplicity, and target-audience customization.
The "SMART" acronym underlines the need for measurable, achievable, and time-bound goals in the communication strategy.

Examines the political, economic, and social environment.
Identifies allies and opponents, including relevant data and sources.
Conducts a SWOT analysis to evaluate internal strengths, weaknesses, external opportunities, and threats impacting communication.
Defines communication drivers, likely responding directly to the SWOT analysis.

Identifies specific target groups.
Defines distinct objectives for each target group, aligning with the overall strategy.
Establishes SMART KPIs to measure communication effectiveness for each audience.

Develops audience-specific messaging.
Emphasizes concise, clear, and tailored communication.
Suggests using testimonials, success stories, and data/facts aligned with each target group.

Determines needed internal and external resources, including personnel and budget allocation.
Identifies potential funding sources.

Creates an action plan with a tabular format.
Defines target groups, objectives, communication methods, and action steps.
Includes performance indicators and resource allocation (human and financial) for each action.