Assertive Communication and AIDA Model
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Questions and Answers

Which behavior reflects expressing your needs and feelings while respecting others?

  • Aggressive
  • Defensive
  • Assertive (correct)
  • Sub-assertive

    • What is an example of aggressive behavior?

  • Let's find a solution together.
  • You don't understand anything! You never listen! (correct)
  • It doesn't matter, you're right.
  • I understand you, but I don't feel comfortable with that.

    • Which statement best describes sub-assertive behavior?

  • It includes standing up for yourself without being hurtful.
  • It means ignoring your own needs and letting others take control. (correct)
  • It involves open communication and negotiation.
  • It is characterized by clear and respectful communication.

    • What is the primary characteristic of assertive communication?

    <p>Finding solutions through mutual respect</p> Signup and view all the answers

    In which behavior do individuals typically express their feelings in a harmful way?

    <p>Aggressive</p> Signup and view all the answers

    What is the primary purpose of the AIDA model in communications?

    <p>To map out the customer’s decision-making process</p> Signup and view all the answers

    Which step of the AIDA model involves making the customer want the product?

    <p>Desire</p> Signup and view all the answers

    In the AIDA model, which step comes immediately after capturing attention?

    <p>Interest</p> Signup and view all the answers

    What action is encouraged in the final step of the AIDA model?

    <p>To take a specific action, like purchasing</p> Signup and view all the answers

    Which of the following best describes the 'Interest' phase of AIDA?

    <p>Explaining what benefits the product offers</p> Signup and view all the answers

    What is the primary purpose of propaganda?

    <p>To influence public opinion and motivate action</p> Signup and view all the answers

    What is a key characteristic of disinformation?

    <p>It misleads people, leading to poor decision-making</p> Signup and view all the answers

    Which of the following is NOT a technique commonly used in propaganda?

    <p>Presenting complex issues with details</p> Signup and view all the answers

    What technique is commonly associated with disinformation aimed at attracting attention?

    <p>Clickbait</p> Signup and view all the answers

    What is framing primarily concerned with?

    <p>Selecting a specific perspective to understand complexities</p> Signup and view all the answers

    What is a positive aspect of outdoor advertising?

    <p>High reach</p> Signup and view all the answers

    Which type of media is noted for having direct contact with customers?

    <p>Door-to-door newspapers</p> Signup and view all the answers

    What is a common negative aspect of temporary media?

    <p>High production cost</p> Signup and view all the answers

    What is a disadvantage of radio as a medium?

    <p>Not suitable for detailed information</p> Signup and view all the answers

    What advantage do magazines provide as a media group?

    <p>Public style writing</p> Signup and view all the answers

    What is a digital footprint?

    <p>The trail of data left behind during online activity</p> Signup and view all the answers

    Which of the following is NOT a factor that affects online interactions?

    <p>Cultural norms</p> Signup and view all the answers

    How are social dialects primarily defined?

    <p>By the social group to which a person belongs</p> Signup and view all the answers

    What defines a digital shadow?

    <p>Implicit data collected without a user's knowledge</p> Signup and view all the answers

    Which type of language includes acronyms and abbreviations?

    <p>Online Language</p> Signup and view all the answers

    Which type of media is classified as audiovisual?

    <p>Television</p> Signup and view all the answers

    Which persuasion technique involves altering images to mislead viewers?

    <p>Deepfakes</p> Signup and view all the answers

    What is a crucial factor to consider when choosing a medium for a persuasive message?

    <p>Target audience</p> Signup and view all the answers

    Which of the following is NOT considered a type of media?

    <p>Personal conversation</p> Signup and view all the answers

    What distinguishes visual media from other types of media?

    <p>It emphasizes visual representations.</p> Signup and view all the answers

    What is a major advantage of using a PDF document?

    <p>Fully documented and layout preserved</p> Signup and view all the answers

    Which is a listed disadvantage of using Word documents?

    <p>Format can be altered on different computers</p> Signup and view all the answers

    Why is the quality of contact important in communication?

    <p>It affects the message's reach and popularity</p> Signup and view all the answers

    Which of the following is a positive aspect of the BIOSCOOP communication method?

    <p>High impact and popular with young people</p> Signup and view all the answers

    What is a recommended practice when communicating in school?

    <p>Starting with an engaging topic introduction</p> Signup and view all the answers

    Which of the following is NOT a form of communication?

    <p>Sensory</p> Signup and view all the answers

    What does the 'Noise' in the interpersonal communication model represent?

    <p>Distractions that interfere with the message</p> Signup and view all the answers

    Which of the following is considered a form of mass media?

    <p>Television</p> Signup and view all the answers

    How does the internet affect the boundaries of personal and public communication?

    <p>It can cause private messages to reach a broad audience.</p> Signup and view all the answers

    What role does mass media play in relation to government?

    <p>It serves as a watchdog by highlighting injustices.</p> Signup and view all the answers

    What is the primary aim of public communication?

    <p>To inform or influence specific citizens about particular issues.</p> Signup and view all the answers

    Which communication type primarily addresses interactions within an organization?

    <p>Organizational Communication</p> Signup and view all the answers

    Which of the following is an example of group communication?

    <p>A park community meeting.</p> Signup and view all the answers

    Which medium is NOT classified under written press?

    <p>Television</p> Signup and view all the answers

    What was a significant advancement that allowed for the widespread dissemination of information?

    <p>The development of the printing press</p> Signup and view all the answers

    What is the main characteristic of intrapersonal communication?

    <p>It involves internal dialogue within a single person.</p> Signup and view all the answers

    Which type of communication is characterized by interaction between a sender and a limited number of receivers?

    <p>Interpersonal communication</p> Signup and view all the answers

    What is one of the primary uses of mass communication?

    <p>Disseminating information to large audiences</p> Signup and view all the answers

    Which of the following is an example of interpersonal communication?

    <p>A telephone conversation between two friends</p> Signup and view all the answers

    Which statement accurately describes mass communication?

    <p>It is primarily a one-way exchange of information.</p> Signup and view all the answers

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