Assertive Communication and AIDA Model

Language variations specific to social groups, including unique words and phrases.

The data trail left behind online, including actions, information, and personal data.

Implicit data collected about a person online without their direct consent or knowledge.

Stereotypes, language barriers, and emotional barriers can negatively affect online interactions.

How someone is represented online based on data, social media, and activities.

A marketing model that describes the four steps needed to guide a customer's decision-making process for a purchase.

Attracting the potential customer's focus in a sales conversation.

Generating intrigue in the product's benefits to the potential customer.

Inspiring a customer to want the product by showing its benefits to their life.

Encouraging the customer to take the necessary step towards buying the product or service.

Expressing needs and feelings while respecting others.

Expressing feelings hurting or disrespecting others.

Not expressing needs or opinions; letting others take control.

"I understand you, but I don't feel comfortable with that. Can we find a solution?"

"You don't understand anything! You never listen!"

A method of simplifying complex issues by selecting a specific perspective, which is crucial for understanding a situation.

Information designed to sway public opinion, shape perceptions, and motivate specific actions, often using half-truths or lies.

False or misleading information that harms by leading to poor decisions, confusion, and societal problems.

Misleading titles used to attract clicks without providing meaningful content, often used to spread misinformation.

Spreading misinformation can be driven by financial gain (advertising revenue) or pushing specific opinions.

Media that uses images to communicate, such as newspapers, magazines, and brochures.

Media that uses sound to communicate, such as radio, telephone, and microphones.

Media that uses both sound and images to communicate, such as television, video, and film.

A technique used to deceive people into revealing personal information by pretending to be a trustworthy source.

Altered images or videos that create false information by making someone appear to do or say something they didn't.

Using spoken words to convey information, ideas, and feelings. This can happen in conversations, presentations, or phone calls.

Using body language, facial expressions, and gestures to communicate without speaking.

Using written words to communicate information, ideas, and feelings, often in emails, messages, or reports.

Using images, graphs, and charts to convey information, ideas, and feelings.

A collection of devices, like TV, radio, newspapers, and social media, that spread information to a large audience.

The effectiveness of a message delivered through BIOSCOOP, a platform for communication, depends on the quality of the contact established.

BIOSCOOP is popular among young people and has a strong influence on its audience.

The reach of BIOSCOOP, a communication platform, is limited, meaning it doesn't reach everyone.

When using BIOSCOOP, adhere to school rules and online etiquette; avoid offensive language or content.

PDF documents preserve the original format and layout even when viewed on different computers.

Local newspapers delivered directly to homes, offering direct customer contact but limited reach and potential delivery issues.

Large-scale visuals like posters, billboards, and transit ads, aiming for high reach through forced exposure.

Ads with a short duration, like flyers or banners, reaching a large audience but with limited coverage and high production costs.

Audio-based ads on radio stations, providing broad coverage continuously but limited detail and temporary exposure.

Newspapers offer regional or national coverage, providing detailed information and a sense of authority. They can be a reliable source for news and current events.

Communication that targets a specific audience, such as citizens, aiming to share information or influence attitudes and behaviors on certain issues.

Communication focused on internal and external communication within an organization, including internal communication channels like emails and meetings.

Communication within small, structured groups, aiming to share information and brainstorm with all members.

Media used to reach a large audience, such as newspapers, TV, or the internet.

To inform a specific audience, such as citizens, and potentially influence their attitudes or behaviors.

Communication that happens within oneself, like thinking or writing in a diary.

Communication between a small group of people who can interact directly, like a conversation or feedback between friends.

Communication that reaches a large audience through media like TV, social media, or advertisements.

Communication can be classified based on the number of people involved, like intrapersonal, interpersonal, or mass communication.

Mass communication is designed to reach a large audience, like advertisements or news broadcasts.