Aspects of Communications Quiz
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Questions and Answers

What primarily distinguishes publicity from advertising?

  • Publicity is paid for.
  • Publicity is always predictable.
  • Publicity requires a budget.
  • Publicity is earned rather than paid. (correct)

    • How does publicity enhance brand reputation?

  • By reaching a wide audience through media coverage. (correct)
  • By using direct sales techniques.
  • By guaranteeing visibility at all times.
  • By creating paid media campaigns.

    • What role does editorial discretion play in publicity?

  • It influences what stories receive coverage. (correct)
  • It guarantees payment for coverage.
  • It ensures advertisements are prioritized.
  • It produces content for marketing teams.

    • Which of the following is a characteristic of publicity?

    <p>It can involve word-of-mouth marketing. (C)</p> Signup and view all the answers

    What is the primary means through which publicity is typically achieved?

    <p>Media coverage and external communications. (C)</p> Signup and view all the answers

    What has contributed to the significant transformation of media infrastructure?

    <p>Rapid advancements in technology (A)</p> Signup and view all the answers

    What is a primary advantage of direct marketing?

    <p>It targets specific audiences (B)</p> Signup and view all the answers

    Which of the following is a potential drawback of direct marketing?

    <p>It may raise privacy concerns (D)</p> Signup and view all the answers

    Which of the following devices has NOT evolved as part of the media transformation?

    <p>Digital cameras (B)</p> Signup and view all the answers

    Sales promotions are designed primarily for which outcome?

    <p>To encourage immediate consumer purchases (D)</p> Signup and view all the answers

    How have streaming services like Netflix and Amazon Prime impacted traditional media consumption?

    <p>They provide on-demand content. (D)</p> Signup and view all the answers

    What is a consequence of relying on sales promotions?

    <p>Customers may expect lower prices regularly (C)</p> Signup and view all the answers

    What does the Selective Exposure theory suggest?

    <p>Individuals see and interpret media based on their preferences. (C)</p> Signup and view all the answers

    What aspect of social behavior is greatly influenced by technological advancements?

    <p>Norms and values within society (A)</p> Signup and view all the answers

    Which is NOT a benefit of direct marketing?

    <p>Guaranteed immediate customer response (B)</p> Signup and view all the answers

    Which aspect does NOT contribute to the effects of media on audience opinion?

    <p>The aesthetic appeal of the media format. (B)</p> Signup and view all the answers

    Which of the following statements about media and society is accurate?

    <p>Media and society have a reflexive relationship. (D)</p> Signup and view all the answers

    What risk is associated with aggressive sales promotions?

    <p>Erosion of profit margins (D)</p> Signup and view all the answers

    In the context of Journalism, what does the acronym T.R.U.T.H stand for?

    <p>Timeliness, Relevance, Unusual, Tension, Human Interest. (A)</p> Signup and view all the answers

    What role does citizen journalism play in the media landscape?

    <p>It reduces the importance of traditional media outlets. (A)</p> Signup and view all the answers

    What element is NOT considered a main part of effective personal communication during a presentation?

    <p>The technology used for visuals (A)</p> Signup and view all the answers

    What function does a journalist serve as part of their role?

    <p>A witness providing personal experiences. (D)</p> Signup and view all the answers

    Direct marketing relies heavily on what type of data?

    <p>Accurate consumer data (C)</p> Signup and view all the answers

    Which stage is NOT part of the diffusion process in the Diffusion of Innovations model?

    <p>Critique (B)</p> Signup and view all the answers

    Which of the following describes how we often retain information better in communication?

    <p>By seeing combined visual and auditory cues. (C)</p> Signup and view all the answers

    Which characteristic of direct marketing can be perceived negatively?

    <p>It can be seen as intrusive (B)</p> Signup and view all the answers

    Which type of audience is defined as being skeptical and resistant to change in the Diffusion of Innovations model?

    <p>Late Majority (C)</p> Signup and view all the answers

    What is the primary purpose of fact-checking in journalism?

    <p>To verify the accuracy of information. (C)</p> Signup and view all the answers

    How are opinion leaders characterized within the 2-step flow model?

    <p>They influence others significantly within their social groups. (C)</p> Signup and view all the answers

    What is the primary difference between fiction and non-fiction?

    <p>Fiction involves imagined scenarios while non-fiction is based on real events. (D)</p> Signup and view all the answers

    During which stage of the production process is filming primarily conducted?

    <p>Production (D)</p> Signup and view all the answers

    Which of the following is a defining characteristic of gender compared to sex?

    <p>Gender relates to cultural norms and can evolve over time. (D)</p> Signup and view all the answers

    What best describes the concept of persistence of vision in visual media?

    <p>The perception of movement created by still images displayed sequentially. (C)</p> Signup and view all the answers

    Which type of programme would typically be classified as non-fiction?

    <p>Cooking shows (C)</p> Signup and view all the answers

    What is the main purpose of the post-production phase in audio-visual production?

    <p>To edit footage, add soundtracks, and make color corrections. (D)</p> Signup and view all the answers

    What is the phi phenomenon in visual perception related to?

    <p>The illusion of continuous motion from still images. (D)</p> Signup and view all the answers

    Which aspect of video production is emphasized by the principle 'show, don't tell'?

    <p>Visually representing ideas and emotions instead of verbal explanation. (D)</p> Signup and view all the answers

    What innovation did William Henry Fox Talbot contribute to photography?

    <p>The calotype process (B)</p> Signup and view all the answers

    Which statement accurately describes the function of a light meter in a camera?

    <p>It measures the light reflecting off a subject to assist in exposure settings. (C)</p> Signup and view all the answers

    Which photographer is NOT mentioned as an ancestor of photography?

    <p>Ansel Adams (C)</p> Signup and view all the answers

    What is the primary function of interpersonal communication?

    <p>To express emotions and interact with others in a group context. (D)</p> Signup and view all the answers

    Which of the following best defines human communication according to Shannon and Weaver?

    <p>All procedures by which one mind influences another. (A)</p> Signup and view all the answers

    What is a key feature of Digital Single Lens Reflex (DSLR) cameras?

    <p>They have a mirror angled at 45 degrees inside the body. (A)</p> Signup and view all the answers

    What types of communication are included in the definition of intrapersonal communication?

    <p>Self-reflection and awareness of personal states. (B)</p> Signup and view all the answers

    Which of the following statements about communication models is accurate?

    <p>They illustrate the roles of source, receiver, message, and feedback. (A)</p> Signup and view all the answers

    Study Notes

    Aspects of Communications

    •  Study focuses on various communication topics

    • Examples of topics include Media, Culture, and Society; Journalism; Internet and New Media; Personal Communications; Marketing Communications; Video Production; Gender; Film Studies; Photography; Human Communications; Visual Art and Design; Communicating with Audio; Digital Games; Radio; and Media Law.

    Media, Culture, and Society

    • Media reflects those who fund it.

    • Media does not try to reflect the real world.

    • Media has responsibilities.

    • Social media vs legacy media.

      • Social media = fake news
      • Legacy media = fake news is prohibited.

    • Two-step flow model

      • Shows how media messages influence society
      • Step 1: Media to individual (opinion leader).
      • Step 2: Opinion leader to the public.

    • Media as a global village.

      • A metaphor describing how media brings people together even with physical distance.

    • Media Content

      • Includes entertainment, advocacy, advertisement, news, opinions, and more.

    • Ethical media

      • Promotes solidarity.
      • Promotes rights of information while protecting privacy.
      • Serves the common good, not just specific interests.
      • Serves humanity, not just capital.
      • Ensures media quality. -Includes ethical decision-making.

    • New Media

      • Digitalisation
      • Increased interactivity
      • Mobility
      • Network connectivity
      • Adapting publication and audience roles

    Journalism

    • Journalism gathers, analyzes, and presents news to the public.
    • Demands transparency.
    • Reports objective truth.
    • Involves fact-checking.
    • Necessitates trust.
    • What is news?
      • New facts/events impacting our lives.
      • Reporting of current events
      • Newsworthy: important, interesting, or significant enough for reporting
    • Journalist skills
      • Verifier-eliminates doubts
      • Sense-maker-provides context
      • Witness-through experience
      • Investigator -through skill, experience and patience

    Internet and New Media

    • Media infrastructure is changing with technology and consumer behavior.
    • Traditional methods (TV, radio) are being replaced/supplemented by digital infrastructure (streaming, online platforms).
    • Rise of AI and 5G
    • Media devices are evolving (tablets, smartphones, VR).
    • Content consumption is on-demand (streaming).
    • Business practices have changed due to globalization, technological innovation, and consumer preferences.

    Personal Communications

    • Social behaviour refers to interactions within society, influenced by advancements like technology.
    • Media and society have a reflexive relationship.
    • Key elements of a presentation: presenter, audience, and environment.
    • Communication goes beyond words, including tone, appearance, and body language.
    • Retaining information: Visuals are retained better than sound.
    • Public speaking requires good communication skills, considering the audience and objectives.

    Marketing Communications

    • The 4 Ps (Product, Price, Place, Promotion).
    • Service quality dimensions
      • Tangibles (physical aspects)
      • Reliability (expectations are met)
      • Responsiveness (helping customers)
      • Assurance (trust)
      • Empathy (care).
    • Integrated Marketing Communications Includes:
      • Personal Selling
      • Public Relations
      • Direct Marketing
      • Sales Promotion
      • Advertising
      • Publicity
      • Online/Interactive media

    Visual Art and Design

    • Art is a creative expression.
    • Art evokes emotion (aesthetic value).
    • Cave paintings have historical significance.
    • Culture and lifestyle are often expressed in art.

    Film Studies

    • Film is a powerful emotional experience.
    • Filmmakers bring stories to life.
    • Key elements impacting a film experience are quick edits, settings, camera angles, etc.
    • Director's role is critical in conveying meaning and vision through different techniques (lighting, costume, etc.).
    • Film production process has 12 steps from idea initiation to exhibition.

    Photography

    • Photography is about interpreting reality rather than simply copying.
    • Camera obsurra: device projects an outside image onto a panel.
    • Daguerreotype: a 19th-century photographic process using a polished metal plate
    • Calotype: an early photographic process that uses paper.
    • Kodak revolutionized film and cameras.

    Human Communications

    • Communication involves influencing one mind to another.
    • A combination of giving and receiving information/ideas through media.
    • Intrapersonal: Self-communication
    • Interpersonal: communication between two or more.
    • Communication models.

    Communicating with Audio

    • Hertz (Hz): Measures sound waves per second (frequency).
    • Higher frequency corresponds to higher pitch.
    • Decibels (dB): Measure sound wave amplitude (loudness).
    • Larger amplitude results in louder volume.

    Digital Games

    • Digital games are narrative media.
    • Games consist of their material components, game systems, rules, and player experience.
    • Games are defined by both game systems and player experience, including its voluntary nature and its characteristics that distinguish it.

    Video Production

    • Video production is similar to cinema, but faster and cheaper to distribute.
    • Key aspects include storytelling, organization, visions, and ideas.
    • Factors influencing a video include screen size, locations, and camera shots.
    • Film is a creative expression of a person's understanding.
    • Film is about emotion.

    Radio

    • The study of radio as a medium of communication. (No detailed information provided about radio)

    Media Law

    • Relevant legal aspects affecting media. (No detailed information provided about Media Law)

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    Aspects Of Communications Exam Notes PDF

    Description

    This quiz explores various topics within the field of communications, including media, culture, journalism, and personal communication. Dive into concepts like the two-step flow model and the impact of media on society. Ideal for students studying communication theories and practices.

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