Aspects of Communications Quiz

The idea that what is considered important enough to be reported as news is influenced by societal values and norms.

The ability of media to influence public opinion and attitudes, but not necessarily in a direct or predictable way.

A model that suggests that opinion leaders, who are well-informed and influential, relay information to others in their social networks, shaping public opinion.

A theory that assumes media messages have a direct and powerful effect on audiences, like a hypodermic needle injecting ideas.

The idea that people select and consume media that confirms their existing beliefs and attitudes.

A model that explains how new ideas, products, or practices spread through a population over time.

The process by which information about a new innovation is spread and adopted by individuals and groups.

The practice of gathering, assessing, creating, and presenting news and information to the public.

How media changes in response to evolving society, and how society changes due to media.

The physical infrastructure used to deliver media, like TV towers, radio transmitters, and streaming platforms.

The way people interact with each other, forming norms, values, and cultural patterns.

The evolution of devices used to consume, create, and distribute media, like smartphones, tablets, and VR headsets.

Streaming platforms like Netflix and Amazon Prime, providing on-demand content and changing how we access media.

The impact of business practices, like globalization and technology, on social change.

Communication involving both verbal and non-verbal elements, like tone of voice, appearance, and body language.

The influence of media on society and the feedback loop between the two.

Publicity is any unpaid mention of a person, organization, or product in the media. It is earned through positive media coverage, unlike advertising which is paid for.

Publicity is about reaching a wide audience and increasing awareness, contributing to a positive image or brand.

Publicity is considered highly credible because it comes from objective sources like media outlets and journalists. This makes it more trustworthy than advertising, which is often viewed as biased.

As publicity relies on media outlets, the ultimate control over the message is often out of the hands of the organization or person being publicized.

Publicity primarily focuses on achieving positive coverage and building a good reputation through word-of-mouth marketing.

The difference between real events and imagined stories.

The stage where everything is done before filming begins. Includes tasks like location scouting, casting, and creating a shooting schedule.

The ability of the human eye to perceive continuous motion from a series of still images shown in quick succession.

The illusion of movement created by rapidly displaying a series of slightly different images.

The perception of movement when two or more stationary lights are flashed in sequence, creating the illusion of a single moving object.

The biological differences between males and females, including internal and external sex organs and reproductive systems.

Socially constructed characteristics and behaviors that define masculinity and femininity, and how these concepts are applied to people based on their sex.

The ability to convey information using visual elements, like images, graphics, and animations, with a focus on showing rather than telling.

Direct marketing involves personalized messages aimed at specific individuals, seeking a direct response such as a purchase. It often relies on detailed consumer data and aims to foster long-term customer relationships.

Sales promotions are short-term marketing activities focused on encouraging immediate purchases or engaging consumers in specific actions like signing up for a newsletter.

Direct marketing can be seen as intrusive or raise privacy concerns due to the personalized targeting and direct communication approach.

Sales promotions, while effective in boosting short-term sales, may erode profit margins and create customer expectations for constant discounts.

Direct marketing, using personalized messages, and customer data can be very efficient in converting potential customers into loyal buyers.

Sales Promotions can help drive new customers, build brand loyalty, and encourage specific actions, like signing up for a newsletter or referring a friend.

Media channels are crucial for communicating with and managing relationships with the public. They offer ways to send messages that can be controlled to some degree.

Balancing control over the message with the challenge of audience interpretation is an essential aspect of effective media management.

A photographic process invented by William Henry Fox Talbot in the 19th century that used paper instead of glass plates to capture images. It was a significant step forward in photography, making it more portable and accessible.

A type of camera that uses a mirror and prism system to allow the user to see the image through the lens before taking the picture. This is a key feature for accurate framing and focusing, especially in professional photography.

The part of a camera that controls the amount of light entering the lens. It can be adjusted by changing the aperture size, which affects the depth of field and the overall image brightness.

A device built into most modern cameras that measures the amount of light reflecting off a subject to determine the best shutter speed and aperture settings for a proper exposure. It helps ensure images are neither too dark nor too bright.

The process of communicating with oneself, including thoughts, feelings, and internal dialogue. It involves understanding our own inner state and using it to make informed decisions and cope with experiences.

The exchange of information and ideas between two or more people. It can be verbal or non-verbal, and involves active listening, expressing oneself effectively, and building relationships.

A visual representation of the communication process, showing how information flows from a source to a receiver, with feedback and potential barriers.

The use of online platforms and tools, like social media, to communicate with others. This can be used to share information, build relationships, create communities, and express ideas.