Introduction to Communication Theory
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Questions and Answers

Which theoretical framework focuses on Democratic Theory and Social Science?

  • Chicago (correct)
  • Birmingham
  • Toronto
  • Frankfurt
  • The Communication Theory field has no influences from non-Western traditions.

    False

    Name one example of a media production that contrasts K-drama with Hollywood production.

    Crash Landing On You

    The field of communications theory has been influenced by ______________ such as Sociology and Film Studies.

    <p>Psychology</p> Signup and view all the answers

    Match the following schools of thought with their primary focus:

    <p>Toronto = Media Theory Chicago = Democratic Theory/Social Science Frankfurt = Critical/Political Economy Birmingham = Critical/Cultural approaches</p> Signup and view all the answers

    What is one of the main questions to consider in the study of media production?

    <p>How do conditions of production shape content and form?</p> Signup and view all the answers

    Genre Theory suggests that conventions in media have no effect on storytelling.

    <p>False</p> Signup and view all the answers

    What do powerful corporations aim to achieve in the media industry?

    <p>Minimize risk and maximize profits</p> Signup and view all the answers

    What is one of the main functions of a theory according to the content?

    <p>It explains phenomena and predicts future events.</p> Signup and view all the answers

    A theory in social sciences can be developed without any empirical research.

    <p>True</p> Signup and view all the answers

    What is the definition of theory provided by Oxford English Dictionary Online?

    <p>An explanation of a phenomenon arrived at through examination and contemplation of the relevant facts.</p> Signup and view all the answers

    What factor has increased the need for media regulation?

    <p>Increasing media conglomerations</p> Signup and view all the answers

    Theories are based on the study of past events and help us ____ future events.

    <p>predict</p> Signup and view all the answers

    The Canadian government has banned TikTok for all citizens due to surveillance concerns.

    <p>False</p> Signup and view all the answers

    What concept describes the tendency for people to associate with others who share similar beliefs?

    <p>Homophily</p> Signup and view all the answers

    Match the following authors with their works related to communication theory:

    <p>Raymond Williams = Keywords: A Vocabulary of Culture and Society John Durham Peters = Speaking into the Air: A History of the Idea of Communication Stanley J. Baran = Mass Communication Theory: Foundations, Ferment, and Future Harold Innis = The Bias of Communication</p> Signup and view all the answers

    Which of the following statements best describes the nature of theories in the sciences?

    <p>Theories develop after testing.</p> Signup and view all the answers

    According to the Cambridge Dictionary, a theory can be described as a formal statement of the rules on which a subject of study is based or of ideas that are suggested to explain a __________.

    <p>fact</p> Signup and view all the answers

    Theories are simply guesses made without any substantial evidence or reasoning.

    <p>False</p> Signup and view all the answers

    Match the following schools of thought with their focus:

    <p>Toronto = Media Theory Chicago = Democratic Theory/Social Science Frankfurt = Critical/Political Economy Birmingham = Critical/Cultural Approaches</p> Signup and view all the answers

    What do algorithms primarily impact in people's lives?

    <p>Perception of the world</p> Signup and view all the answers

    What does the term 'communication' refer to in the context of the reading?

    <p>The process of sharing information and meaning.</p> Signup and view all the answers

    The primary focus of the course will be exclusively on non-Western theories.

    <p>False</p> Signup and view all the answers

    What is the primary concern regarding TikTok in the context of government regulations?

    <p>Surveillance</p> Signup and view all the answers

    What is a key concept of the Social Model of Disability as it relates to film production?

    <p>Production often perpetuates disabling attitudes</p> Signup and view all the answers

    Hollywood is the only film industry that influences global cinema.

    <p>False</p> Signup and view all the answers

    Name one principle that Critical Race Theory examines in film casting.

    <p>Racial representation or composition of the cast</p> Signup and view all the answers

    According to Marshall McLuhan, 'the medium is the __________.'

    <p>message</p> Signup and view all the answers

    Match the following theories with their concepts:

    <p>Feminist Theory = Gender equality and discrimination Critical Race Theory = Social construction of race Social Model of Disability = Accessibility and inclusion Transnational Cinema = Cultural flows between nations</p> Signup and view all the answers

    How do different generations of women in 'Hacks' reflect ideas of gender performance?

    <p>By challenging acceptable gender norms</p> Signup and view all the answers

    Audiences responded uniformly to Taylor Swift's album, The Tortured Poets Department.

    <p>False</p> Signup and view all the answers

    What does the attention economy in pop culture refer to?

    <p>The competition for audience engagement and focus in media</p> Signup and view all the answers

    Study Notes

    Introduction to Communication and Media Theory

    • Communication theory is an explanation of how things work, formed through research and examination of facts.
    • Theories explain phenomena, predict future events, and foster discussion with other thinkers.
    • Theories inform research, moving from a framework to questions, methods, findings, and back to the theory.
    • Communication theory has many influences, including psychology, sociology, philosophy, and film studies.
    • The field draws from classical rhetorical theory, philosophers like Plato and Aristotle, and non-Western traditions, though this class primarily focuses on Western contexts with attempts to integrate non-Western perspectives.

    Schools of Thought

    • Toronto: Media theory (Canada)
    • Chicago: Democratic theory and social science
    • Frankfurt: Critical political economy (German, critical of pop culture)
    • Birmingham: Critical cultural studies (European-influenced)

    Applying Theory

    • Production: How production influences content, meaning, and form (e.g., K-dramas vs. Hollywood films); considers influences like cultural, economic contexts, and profit projections.
    • Medium: How the medium (e.g., radio vs. broadcast TV) shapes meaning, drawing on McLuhan's "the medium is the message".
    • Content/Text: Analyzing content to understand themes and how media represents certain issues, e.g., gender.
    • Feminist Theory: Focuses on gender equality and inequality.
    • Gender Performativity: Gender is presented through repeated actions.
    • Audiences/Reception: Audience responses to media, considering different groups (fans, critics, generations)
    • Political Economy (Media Ownership & Control): Examines media control by powerful corporations to maximize profits, and how this influences what is made. Also considers increasing conglomeration of media, digital platforms, transnational corporations, and challenges to regulation.
    • Surveillance Studies: Concerns about media ownership by entities with potential surveillance motives (e.g., TikTok).

    Other Key Concepts

    • Culture Industries: Media control by corporations to reduce risk and maximize profit—the same shows may be made due to predicted international or broad appeal.
    • Theories of Transnational Cinema: Global connections through film industries, with both dominant and contra/subaltern flows.
    • Casting Decisions: Influence of social models of disability and Critical Race Theory on casting choices.
    • Algorithms/Artificial Intelligence/Networks: How algorithms shape perceptions and reinforce existing connections, potentially impacting information access and view of the world.
    • Homophily and Network Science: People gravitate towards others with similar beliefs, which may influence media content encountered through algorithms.

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    Description

    This quiz covers the foundational concepts of communication theory, exploring its origins, key schools of thought, and influences from various disciplines like psychology and sociology. By understanding different theoretical perspectives, students can engage in deeper discussions about media and communication practices. It also highlights the integration of non-Western perspectives in primarily Western contexts.

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