Podcast
Questions and Answers
Which theoretical framework focuses on Democratic Theory and Social Science?
Which theoretical framework focuses on Democratic Theory and Social Science?
- Chicago (correct)
- Birmingham
- Toronto
- Frankfurt
The Communication Theory field has no influences from non-Western traditions.
The Communication Theory field has no influences from non-Western traditions.
False (B)
Name one example of a media production that contrasts K-drama with Hollywood production.
Name one example of a media production that contrasts K-drama with Hollywood production.
Crash Landing On You
The field of communications theory has been influenced by ______________ such as Sociology and Film Studies.
The field of communications theory has been influenced by ______________ such as Sociology and Film Studies.
Match the following schools of thought with their primary focus:
Match the following schools of thought with their primary focus:
What is one of the main questions to consider in the study of media production?
What is one of the main questions to consider in the study of media production?
Genre Theory suggests that conventions in media have no effect on storytelling.
Genre Theory suggests that conventions in media have no effect on storytelling.
What do powerful corporations aim to achieve in the media industry?
What do powerful corporations aim to achieve in the media industry?
What is one of the main functions of a theory according to the content?
What is one of the main functions of a theory according to the content?
A theory in social sciences can be developed without any empirical research.
A theory in social sciences can be developed without any empirical research.
What is the definition of theory provided by Oxford English Dictionary Online?
What is the definition of theory provided by Oxford English Dictionary Online?
What factor has increased the need for media regulation?
What factor has increased the need for media regulation?
Theories are based on the study of past events and help us ____ future events.
Theories are based on the study of past events and help us ____ future events.
The Canadian government has banned TikTok for all citizens due to surveillance concerns.
The Canadian government has banned TikTok for all citizens due to surveillance concerns.
What concept describes the tendency for people to associate with others who share similar beliefs?
What concept describes the tendency for people to associate with others who share similar beliefs?
Match the following authors with their works related to communication theory:
Match the following authors with their works related to communication theory:
Which of the following statements best describes the nature of theories in the sciences?
Which of the following statements best describes the nature of theories in the sciences?
According to the Cambridge Dictionary, a theory can be described as a formal statement of the rules on which a subject of study is based or of ideas that are suggested to explain a __________.
According to the Cambridge Dictionary, a theory can be described as a formal statement of the rules on which a subject of study is based or of ideas that are suggested to explain a __________.
Theories are simply guesses made without any substantial evidence or reasoning.
Theories are simply guesses made without any substantial evidence or reasoning.
Match the following schools of thought with their focus:
Match the following schools of thought with their focus:
What do algorithms primarily impact in people's lives?
What do algorithms primarily impact in people's lives?
What does the term 'communication' refer to in the context of the reading?
What does the term 'communication' refer to in the context of the reading?
The primary focus of the course will be exclusively on non-Western theories.
The primary focus of the course will be exclusively on non-Western theories.
What is the primary concern regarding TikTok in the context of government regulations?
What is the primary concern regarding TikTok in the context of government regulations?
What is a key concept of the Social Model of Disability as it relates to film production?
What is a key concept of the Social Model of Disability as it relates to film production?
Hollywood is the only film industry that influences global cinema.
Hollywood is the only film industry that influences global cinema.
Name one principle that Critical Race Theory examines in film casting.
Name one principle that Critical Race Theory examines in film casting.
According to Marshall McLuhan, 'the medium is the __________.'
According to Marshall McLuhan, 'the medium is the __________.'
Match the following theories with their concepts:
Match the following theories with their concepts:
How do different generations of women in 'Hacks' reflect ideas of gender performance?
How do different generations of women in 'Hacks' reflect ideas of gender performance?
Audiences responded uniformly to Taylor Swift's album, The Tortured Poets Department.
Audiences responded uniformly to Taylor Swift's album, The Tortured Poets Department.
What does the attention economy in pop culture refer to?
What does the attention economy in pop culture refer to?
Flashcards
Theoretical Framework
Theoretical Framework
A set of ideas or theories that guide a research project. It provides a structure for understanding and interpreting findings.
Research Questions
Research Questions
Specific inquiries that a researcher wants to answer through their study. They are derived from the theoretical framework and aim to test or explore its concepts.
Media Theory
Media Theory
A broad field of study that explores how media shapes our understanding of the world, how it functions within society, and its impact on individual behavior.
Production Conditions
Production Conditions
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Cultural Influences
Cultural Influences
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Genre Theory
Genre Theory
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Culture Industries
Culture Industries
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International Audience Appeal
International Audience Appeal
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What is Theory?
What is Theory?
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Theory in Science
Theory in Science
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Theory in Social Sciences/Humanities
Theory in Social Sciences/Humanities
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Purpose of Theories
Purpose of Theories
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Communication and Media
Communication and Media
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Communication Theory
Communication Theory
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Key Terms for Next Week
Key Terms for Next Week
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Media Regulation
Media Regulation
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Toronto School (in Media Theory)
Toronto School (in Media Theory)
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Chicago School (in Media Theory)
Chicago School (in Media Theory)
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Frankfurt School (in Media Theory)
Frankfurt School (in Media Theory)
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Birmingham School (in Media Theory)
Birmingham School (in Media Theory)
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Homophily in Networks
Homophily in Networks
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Algorithms Shaping Perceptions
Algorithms Shaping Perceptions
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Political Economy of Media
Political Economy of Media
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Transnational Cinema
Transnational Cinema
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Social Model of Disability
Social Model of Disability
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Critical Race Theory (CRT)
Critical Race Theory (CRT)
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Medium's Influence
Medium's Influence
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Gender Performativity
Gender Performativity
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Attention Economy in Pop Culture
Attention Economy in Pop Culture
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Media Ownership and Control
Media Ownership and Control
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Study Notes
Introduction to Communication and Media Theory
- Communication theory is an explanation of how things work, formed through research and examination of facts.
- Theories explain phenomena, predict future events, and foster discussion with other thinkers.
- Theories inform research, moving from a framework to questions, methods, findings, and back to the theory.
- Communication theory has many influences, including psychology, sociology, philosophy, and film studies.
- The field draws from classical rhetorical theory, philosophers like Plato and Aristotle, and non-Western traditions, though this class primarily focuses on Western contexts with attempts to integrate non-Western perspectives.
Schools of Thought
- Toronto: Media theory (Canada)
- Chicago: Democratic theory and social science
- Frankfurt: Critical political economy (German, critical of pop culture)
- Birmingham: Critical cultural studies (European-influenced)
Applying Theory
- Production: How production influences content, meaning, and form (e.g., K-dramas vs. Hollywood films); considers influences like cultural, economic contexts, and profit projections.
- Medium: How the medium (e.g., radio vs. broadcast TV) shapes meaning, drawing on McLuhan's "the medium is the message".
- Content/Text: Analyzing content to understand themes and how media represents certain issues, e.g., gender.
- Feminist Theory: Focuses on gender equality and inequality.
- Gender Performativity: Gender is presented through repeated actions.
- Audiences/Reception: Audience responses to media, considering different groups (fans, critics, generations)
- Political Economy (Media Ownership & Control): Examines media control by powerful corporations to maximize profits, and how this influences what is made. Also considers increasing conglomeration of media, digital platforms, transnational corporations, and challenges to regulation.
- Surveillance Studies: Concerns about media ownership by entities with potential surveillance motives (e.g., TikTok).
Other Key Concepts
- Culture Industries: Media control by corporations to reduce risk and maximize profit—the same shows may be made due to predicted international or broad appeal.
- Theories of Transnational Cinema: Global connections through film industries, with both dominant and contra/subaltern flows.
- Casting Decisions: Influence of social models of disability and Critical Race Theory on casting choices.
- Algorithms/Artificial Intelligence/Networks: How algorithms shape perceptions and reinforce existing connections, potentially impacting information access and view of the world.
- Homophily and Network Science: People gravitate towards others with similar beliefs, which may influence media content encountered through algorithms.
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Description
This quiz covers the foundational concepts of communication theory, exploring its origins, key schools of thought, and influences from various disciplines like psychology and sociology. By understanding different theoretical perspectives, students can engage in deeper discussions about media and communication practices. It also highlights the integration of non-Western perspectives in primarily Western contexts.
