Aspects of Communication Studies

The way society, culture, and behaviors change over time. This can be influenced by various factors, including technology, economics, and politics.

The way media transforms as society changes, and vice versa. This is a two-way street, with media shaping society and society influencing media in turn.

The underlying systems that allow media to function, such as networks (like the internet), physical infrastructure (like TV towers), and software (like streaming platforms).

The devices we use to interact with media, ranging from traditional radios and TVs to modern smartphones, tablets, and virtual reality headsets.

Online platforms that allow consumers to access media content on demand, breaking free from traditional broadcast schedules.

The interactions between individuals, groups, and institutions within society. These interactions shape the norms, values, and cultural frameworks that define how society functions.

The interconnected relationship between media and society, where each influences and shapes the other.

A type of journalism where ordinary citizens contribute to news reporting, often using social media or online platforms to share information and perspectives.

Offers or incentives provided by a company to encourage customers to take specific actions, like visiting a website or signing up for a service.

Examples of promotional incentives can include discounts, coupons, contests, giveaways, loyalty programs, and special offers.

A type of promotional incentive where customers earn points or rewards for repeated purchases or interactions with a company.

Giving away a product or service for free, often as part of a promotional campaign.

A chance for customers to win prizes by entering a competition.

Channels that directly target specific individuals and encourage immediate action, such as a purchase.

Reaching out to specific groups of people with tailored messages, aiming for a direct response.

Building strong relationships between media organizations and their audiences.

Using short-term marketing efforts to encourage immediate purchases or engagement.

The potential for direct marketing to be perceived as intrusive or privacy-invasive.

The challenge of controlling the message when engaging with stakeholders.

Cultivating lasting relationships with customers through sustained communication.

The potential for sales promotions to erode profit margins over time.

Any content created by users or consumers, like text, images, videos, or reviews, shared on digital platforms.

Communication within an organization, keeping all departments functioning smoothly.

Communication flowing from the organization to external parties like customers, suppliers, or competitors.

The study of how different cultural backgrounds influence communication and understanding.

The tangible expressions of a culture, such as art, fashion, or architecture.

The ability of the human eye to perceive a series of still images as continuous motion due to the persistence of the image on the retina for a fraction of a second.

The illusion of movement created by rapidly displaying a series of slightly different images, like in a film.

A visual illusion where separate stationary lights flashed in sequence are perceived as a single moving light.

The biological distinction between male and female based on physical characteristics, such as chromosomes, hormones, and reproductive organs.

A social construct that refers to the roles and expectations associated with being male or female in a particular society.

A series of stages that film-making takes place in, from the inception of an idea to the finished product.

Production that happens in real-time, often with live audiences, with no editing or delay.

Production that occurs after filming is complete, where the raw footage is edited, sound is added, and visual effects are created.

The art of visual communication, using various elements like images and text to convey a message to a specific audience.

The deliberate use of images to explain, enhance, or illustrate a concept, story, or idea.

The process of creating a graphic design piece, involving stages like discovery, defining the problem, developing solutions, and delivering the final product.

A visual representation of the design process, using a double diamond shape to demonstrate the four stages: Discover, Define, Develop, Deliver.

The unit of measurement for sound frequency, representing the number of sound wave cycles per second. One Hertz equals one cycle per second.

The measurement of the amplitude or strength of a sound wave, signifying how loud or quiet a sound is.

The range of sounds that humans can typically hear, from low to high pitch. It spans from 20Hz to 20,000Hz.

A type of design thinking that embraces the complexities of a problem, exploring various possibilities and perspectives before focusing on a solution.