Are You Up to Date with Kevin Systrom's Artifact?

Instagram co-founder Kevin Systrom launches Artifact, a personalized social news reader

• Systrom believes that social media platforms are becoming more entertainment-focused and less about connecting with friends.

• He thinks people want value and stability from social media platforms.

• Systrom believes there is an opening for a new kind of engaging app that can better inform the public.

• He launched Artifact, a personalized social news reader, in January 2022.

• Artifact shows high-quality written content recommended based on AI, making it a "TikTok for text."

• Systrom hopes Artifact can help solve the problem of how to help writers reach interested readers at a time when the online advertising industry is facing a slump.

• Artifact's content moderation policy bans things like hate speech.

• Artifact may eventually allow independent publishers to post on the platform, rather than just major media organizations.

• Artifact will face tough competition from apps like TikTok to hold our attention.

• ByteDance's TikTok upended social media by making it a content meritocracy, where great content gets distributed regardless of the producer's fame or size.

• Systrom believes that content should win, meaning great content should be distributed, regardless of how well-known or big the producer is.

• Systrom thinks there's an untapped opportunity in lots of written content out there, and Artifact can provide more value to the user if they do their job right.Instagram co-founder Kevin Systrom talks about his news app Artifact

• Artifact is a news app co-founded by Instagram co-founder Kevin Systrom.

• Systrom describes Artifact as a personalized, AI-powered platform that recommends quality content to its users.

• The app is designed to cater to tech enthusiasts and AI-interested users.

• Artifact uses AI to match content with users' interests and to recommend engaging articles.

• The app has recently added a comments feature to make it more social.

• Systrom hopes Artifact can be a partner to Substack and other self-publishing platforms.

• Artifact's goal is to become the distribution platform for anyone who wants to self-publish.

• The app is still small and doesn't make any money or pay its writers yet.

• Systrom believes social networks are sticky, so Artifact needs to do something different to win.

• Artifact started with a very specific group of users and plans to grow by starting specific and then getting broad.

• Systrom is focused on making Artifact a great app and providing value to its users, with growth taking care of itself.

• Systrom draws on his lessons from co-founding Instagram but acknowledges that Artifact is still in the early stage.

How much do you know about Kevin Systrom's new social news reader, Artifact? Test your knowledge with our quiz! Learn about Artifact's features, content moderation policy, and competition with other social media apps. Discover how Systrom plans to make Artifact a valuable platform for writers and users alike. Challenge yourself and see if you're up to date with the latest in social media innovation.