Applied Economics - Business Environment
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Questions and Answers

What is the primary purpose of environmental scanning?

  • To develop marketing plans
  • To identify elements affecting performance (correct)
  • To create a business strategy
  • To analyze competitors
  • Which of the following is considered part of the internal environment of a business?

  • Market trends
  • Company policies (correct)
  • Economic conditions
  • Government regulation
  • Which environment factors are typically uncontrollable by management yet impactful?

  • Competitive Environment
  • Micro Environment
  • External Environment (correct)
  • Internal Environment
  • What does the term 'micro environment' refer to in the context of business analysis?

    <p>Elements that businesses can control</p> Signup and view all the answers

    What does the macro environment encompass?

    <p>Political and economic forces</p> Signup and view all the answers

    Which of the following best describes environmental analysis?

    <p>A tool for assessing business competitiveness</p> Signup and view all the answers

    Environmental factors can significantly affect which aspect of a business?

    <p>Performance and decision making</p> Signup and view all the answers

    Which of the following is not included in the definition of business environment?

    <p>Employee performance alone</p> Signup and view all the answers

    What is the primary purpose of environmental scanning in an organization?

    <p>To monitor external and internal environments for opportunities and threats</p> Signup and view all the answers

    Which of the following factors is NOT part of an organization's internal environment?

    <p>Market trends</p> Signup and view all the answers

    Which of the following elements is a part of the micro environment factors?

    <p>Suppliers</p> Signup and view all the answers

    How can a reputable reseller impact a business's success?

    <p>By leveraging their reputation in marketing the product</p> Signup and view all the answers

    What factor is considered part of the external environment but beyond the control of the business?

    <p>Economic conditions</p> Signup and view all the answers

    In an organization's internal environment, which element directly influences decision-making?

    <p>Employee quality</p> Signup and view all the answers

    Why is understanding the customer important for a business?

    <p>They drive revenues through purchasing goods and services</p> Signup and view all the answers

    Which aspect of the internal environment can be altered by management for better organizational effectiveness?

    <p>Technological capabilities</p> Signup and view all the answers

    What is a potential effect of having multiple competitors in the market?

    <p>Reduced prices for goods and services</p> Signup and view all the answers

    Which of the following is considered a political factor in the macro environment?

    <p>Foreign trade policy</p> Signup and view all the answers

    Economic factors can influence which of the following aspects of a business?

    <p>Pricing strategies</p> Signup and view all the answers

    What are social factors primarily concerned with?

    <p>Demographics and shared beliefs</p> Signup and view all the answers

    How do technological factors affect management and marketing?

    <p>By enhancing communication with markets</p> Signup and view all the answers

    Why have environmental factors gained importance in business?

    <p>Due to rising raw material costs and pollution concerns</p> Signup and view all the answers

    What do legal factors in the macro environment encompass?

    <p>Advertising standards and consumer rights</p> Signup and view all the answers

    Which of the following best describes micro environment factors?

    <p>Internal influences on a company's operations</p> Signup and view all the answers

    Study Notes

    Applied Economics - Business Environment

    • Expectations:

      • Define environmental scanning
      • Differentiate internal and external environments
      • Discuss micro and macro environmental factors
    • Pretest Questions:

      • Question 1: Environmental analysis is a process for identifying internal and external factors affecting organizational performance.
      • Question 2: The business environment encompasses all internal and external factors impacting company performance.
      • Question 3: Internal environment factors are controllable by management.
      • Question 4: External environment factors, though uncontrollable, significantly impact business strategy.
      • Question 5: Environmental scanning is a strategic tool for identifying external and internal environments.
    • Business Environment:

      • Includes internal and external factors impacting a company's performance and operations.
      • Factors include employees, customers, management, supply and demand, regulations, and competition.
    • Internal Environment:

      • Controllable by management
      • Includes: value systems, mission/vision/goals, organizational structure, corporate culture, quality of employees, resources, and capabilities.
    • External Environment:

      • Uncontrollable by management
      • Consists of micro and macro environments
      • Micro environment: Factors directly influencing a company
        • Suppliers
        • Resellers
        • Customers
        • Competitors
      • Macro environment: Broader factors influencing a company
        • Political factors (government policy, stability)
        • Economic factors (growth, interest rates, inflation)
        • Social factors (population trends, values)
        • Technological factors (new technologies, innovation)
        • Environmental factors (sustainability, ethics)
        • Legal factors (laws, regulations)
    • Environmental Scanning:

      • Process of monitoring external and internal environments
      • Used to identify opportunities and threats
      • Involves collecting and analyzing environmental information
      • Useful in strategic planning and decision-making

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    Related Documents

    Applied Economics Module 1 PDF

    Description

    Test your knowledge on the business environment in applied economics. This quiz covers concepts such as environmental scanning, internal and external factors, and the micro and macro environment. Delve into the complexities that affect organizational performance and strategy.

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