Applications of Eye Tracking Technology

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What is one potential application of eye tracking technology in the field of Road Safety?

Alerting sleepy or distracted drivers (correct)

Improving marketing strategies in retail

Detecting lies in law enforcement

Identifying the location of buildings

Which field can benefit from Internet glasses according to the text?

Law enforcement

eGaming (correct)

Health Care

Retail

What is a potential application of Internet glasses while walking to a location?

Detecting lies

Seeing directions (correct)

Following a recipe

Playing eGaming

How can Internet glasses be utilized in military defense, according to the text?

Replacing Smartphones Signup and view all the answers

What is NOT mentioned as a potential application of eye tracking technology?

Improving marketing strategies in retail Signup and view all the answers

What is stated as a personal impact of the vast development of technology on media according to the text?

Enhancing communication Signup and view all the answers

What is the main characteristic of broadcast media?

Uses airwaves as the transmission medium Signup and view all the answers

Which type of media is managed by, for, and about the community utilizing indigenous knowledge?

Indigenous media Signup and view all the answers

What does library primarily contain?

Reference materials Signup and view all the answers

What is the purpose of mass media?

Reach a large audience through communication Signup and view all the answers

What do codes in media refer to?

Signs that create meaning Signup and view all the answers

What distinguish new media from other types of media?

Organized on digital platforms Signup and view all the answers

What do CONVENTIONS refer to in media language?

Methods of doing something that is largely accepted Signup and view all the answers

Who are the AUDIENCE in the context of media languages?

Recipients of the message shown in media Signup and view all the answers

What are TECHNICAL CODES related to in the media?

Methods on how equipment or devices are used to tell a story Signup and view all the answers

What does an EXTREME WIDE SHOT (EWS) show in a film?

Subject not entirely visible and very far from the camera Signup and view all the answers

What is a VERY WIDE SHOT (VWS) also known as?

Very Long Shot Signup and view all the answers

In a MEDIUM CLOSE UP (MCU), what part of the subject is typically visible?

Head to chest Signup and view all the answers

What invention ushered in the Electronic Age?

Telegraph Signup and view all the answers

Which device made the printed word less essential during the Electronic Age?

Projector Signup and view all the answers

During the Industrial Revolution, what replaced hand tools in huge businesses?

Power loom Signup and view all the answers

Which device is specifically mentioned as a means to transmit messages over long distances?

Telephone Signup and view all the answers

What is a defining characteristic of the Information Age according to the text?

Economy based on computerization of information Signup and view all the answers

Which age emphasized communicating with the world constantly in daily life?

Electronic Age Signup and view all the answers

What do symbolic codes in media primarily aim to do?

Reveal the hidden meaning or emotions behind visual elements Signup and view all the answers

How does body language contribute to communication in media?

Through nonverbal gestures and movements Signup and view all the answers

What do written codes refer to in the context of media?

The use of language style and textual layout Signup and view all the answers

Which term is used to describe the study of morals related to human behavior?

Ethics Signup and view all the answers

What is the primary concern regarding social networking in digital media ethics?

The ethical use of websites and applications for communication Signup and view all the answers

How are symbolic codes different from written codes in media?

Symbolic codes reveal hidden meanings, while written codes refer to the setting Signup and view all the answers