Applications of Eye Tracking Technology
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Questions and Answers

What is one potential application of eye tracking technology in the field of Road Safety?

  • Alerting sleepy or distracted drivers (correct)
  • Improving marketing strategies in retail
  • Detecting lies in law enforcement
  • Identifying the location of buildings

    • Which field can benefit from Internet glasses according to the text?

  • Law enforcement
  • eGaming (correct)
  • Health Care
  • Retail

    • What is a potential application of Internet glasses while walking to a location?

  • Detecting lies
  • Seeing directions (correct)
  • Following a recipe
  • Playing eGaming

    • How can Internet glasses be utilized in military defense, according to the text?

    <p>Replacing Smartphones</p> Signup and view all the answers

    What is NOT mentioned as a potential application of eye tracking technology?

    <p>Improving marketing strategies in retail</p> Signup and view all the answers

    What is stated as a personal impact of the vast development of technology on media according to the text?

    <p>Enhancing communication</p> Signup and view all the answers

    What is the main characteristic of broadcast media?

    <p>Uses airwaves as the transmission medium</p> Signup and view all the answers

    Which type of media is managed by, for, and about the community utilizing indigenous knowledge?

    <p>Indigenous media</p> Signup and view all the answers

    What does library primarily contain?

    <p>Reference materials</p> Signup and view all the answers

    What is the purpose of mass media?

    <p>Reach a large audience through communication</p> Signup and view all the answers

    What do codes in media refer to?

    <p>Signs that create meaning</p> Signup and view all the answers

    What distinguish new media from other types of media?

    <p>Organized on digital platforms</p> Signup and view all the answers

    What do CONVENTIONS refer to in media language?

    <p>Methods of doing something that is largely accepted</p> Signup and view all the answers

    Who are the AUDIENCE in the context of media languages?

    <p>Recipients of the message shown in media</p> Signup and view all the answers

    What are TECHNICAL CODES related to in the media?

    <p>Methods on how equipment or devices are used to tell a story</p> Signup and view all the answers

    What does an EXTREME WIDE SHOT (EWS) show in a film?

    <p>Subject not entirely visible and very far from the camera</p> Signup and view all the answers

    What is a VERY WIDE SHOT (VWS) also known as?

    <p>Very Long Shot</p> Signup and view all the answers

    In a MEDIUM CLOSE UP (MCU), what part of the subject is typically visible?

    <p>Head to chest</p> Signup and view all the answers

    What invention ushered in the Electronic Age?

    <p>Telegraph</p> Signup and view all the answers

    Which device made the printed word less essential during the Electronic Age?

    <p>Projector</p> Signup and view all the answers

    During the Industrial Revolution, what replaced hand tools in huge businesses?

    <p>Power loom</p> Signup and view all the answers

    Which device is specifically mentioned as a means to transmit messages over long distances?

    <p>Telephone</p> Signup and view all the answers

    What is a defining characteristic of the Information Age according to the text?

    <p>Economy based on computerization of information</p> Signup and view all the answers

    Which age emphasized communicating with the world constantly in daily life?

    <p>Electronic Age</p> Signup and view all the answers

    What do symbolic codes in media primarily aim to do?

    <p>Reveal the hidden meaning or emotions behind visual elements</p> Signup and view all the answers

    How does body language contribute to communication in media?

    <p>Through nonverbal gestures and movements</p> Signup and view all the answers

    What do written codes refer to in the context of media?

    <p>The use of language style and textual layout</p> Signup and view all the answers

    Which term is used to describe the study of morals related to human behavior?

    <p>Ethics</p> Signup and view all the answers

    What is the primary concern regarding social networking in digital media ethics?

    <p>The ethical use of websites and applications for communication</p> Signup and view all the answers

    How are symbolic codes different from written codes in media?

    <p>Symbolic codes reveal hidden meanings, while written codes refer to the setting</p> Signup and view all the answers

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