Applications of Eye Tracking Technology
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Questions and Answers

What is one potential application of eye tracking technology in the field of Road Safety?

  • Alerting sleepy or distracted drivers (correct)
  • Improving marketing strategies in retail
  • Detecting lies in law enforcement
  • Identifying the location of buildings

    • Which field can benefit from Internet glasses according to the text?

  • Law enforcement
  • eGaming (correct)
  • Health Care
  • Retail

    • What is a potential application of Internet glasses while walking to a location?

  • Detecting lies
  • Seeing directions (correct)
  • Following a recipe
  • Playing eGaming

    • How can Internet glasses be utilized in military defense, according to the text?

    <p>Replacing Smartphones (A)</p> Signup and view all the answers

    What is NOT mentioned as a potential application of eye tracking technology?

    <p>Improving marketing strategies in retail (B)</p> Signup and view all the answers

    What is stated as a personal impact of the vast development of technology on media according to the text?

    <p>Enhancing communication (D)</p> Signup and view all the answers

    What is the main characteristic of broadcast media?

    <p>Uses airwaves as the transmission medium (D)</p> Signup and view all the answers

    Which type of media is managed by, for, and about the community utilizing indigenous knowledge?

    <p>Indigenous media (D)</p> Signup and view all the answers

    What does library primarily contain?

    <p>Reference materials (D)</p> Signup and view all the answers

    What is the purpose of mass media?

    <p>Reach a large audience through communication (C)</p> Signup and view all the answers

    What do codes in media refer to?

    <p>Signs that create meaning (A)</p> Signup and view all the answers

    What distinguish new media from other types of media?

    <p>Organized on digital platforms (A)</p> Signup and view all the answers

    What do CONVENTIONS refer to in media language?

    <p>Methods of doing something that is largely accepted (D)</p> Signup and view all the answers

    Who are the AUDIENCE in the context of media languages?

    <p>Recipients of the message shown in media (A)</p> Signup and view all the answers

    What are TECHNICAL CODES related to in the media?

    <p>Methods on how equipment or devices are used to tell a story (D)</p> Signup and view all the answers

    What does an EXTREME WIDE SHOT (EWS) show in a film?

    <p>Subject not entirely visible and very far from the camera (C)</p> Signup and view all the answers

    What is a VERY WIDE SHOT (VWS) also known as?

    <p>Very Long Shot (C)</p> Signup and view all the answers

    In a MEDIUM CLOSE UP (MCU), what part of the subject is typically visible?

    <p>Head to chest (B)</p> Signup and view all the answers

    What invention ushered in the Electronic Age?

    <p>Telegraph (B)</p> Signup and view all the answers

    Which device made the printed word less essential during the Electronic Age?

    <p>Projector (A)</p> Signup and view all the answers

    During the Industrial Revolution, what replaced hand tools in huge businesses?

    <p>Power loom (B)</p> Signup and view all the answers

    Which device is specifically mentioned as a means to transmit messages over long distances?

    <p>Telephone (B)</p> Signup and view all the answers

    What is a defining characteristic of the Information Age according to the text?

    <p>Economy based on computerization of information (B)</p> Signup and view all the answers

    Which age emphasized communicating with the world constantly in daily life?

    <p>Electronic Age (D)</p> Signup and view all the answers

    What do symbolic codes in media primarily aim to do?

    <p>Reveal the hidden meaning or emotions behind visual elements (B)</p> Signup and view all the answers

    How does body language contribute to communication in media?

    <p>Through nonverbal gestures and movements (A)</p> Signup and view all the answers

    What do written codes refer to in the context of media?

    <p>The use of language style and textual layout (A)</p> Signup and view all the answers

    Which term is used to describe the study of morals related to human behavior?

    <p>Ethics (A)</p> Signup and view all the answers

    What is the primary concern regarding social networking in digital media ethics?

    <p>The ethical use of websites and applications for communication (D)</p> Signup and view all the answers

    How are symbolic codes different from written codes in media?

    <p>Symbolic codes reveal hidden meanings, while written codes refer to the setting (C)</p> Signup and view all the answers

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