Podcast
Questions and Answers
Match the growth strategy with its description:
Match the growth strategy with its description:
Line extension = Introducing a new product in the same product category Flanker brand = Introducing a new product in a new product category Brand extension = Using an existing brand to introduce a new product Franchise extension = Introducing a new product in a new market
Match the brand extension strategy with its characteristic:
Match the brand extension strategy with its characteristic:
Horizontal brand extension = Introducing a related brand in the same product category with a different price and quality balance Vertical brand extension = Extending a parent brand to a new product in the same product class or to a new product category Brand extension = Introducing a new product in a new market Multibrands = Using an existing brand to introduce a new product in the same product category
Match the brand extension strategy with its advantage:
Match the brand extension strategy with its advantage:
Horizontal brand extension = Helps increase a brand's visibility across a variety of usage occasions Vertical brand extension = Enables a brand to leverage its power by adding value to the offerings without necessarily cannibalizing its existing products Brand extension = Much more cost efficient and involves less time and effort compared to building a new brand Line extension = Involves introducing a new product in a new product category
Match the brand extension strategy with its potential risk:
Match the brand extension strategy with its potential risk:
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Match the brand extension strategy with its definition:
Match the brand extension strategy with its definition:
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Match the brand extension strategies with their characteristics:
Match the brand extension strategies with their characteristics:
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Match the roles of brands in a brand portfolio with their descriptions:
Match the roles of brands in a brand portfolio with their descriptions:
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Match the effects of brand extension with their descriptions:
Match the effects of brand extension with their descriptions:
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Match the reasons for introducing multiple brands with their descriptions:
Match the reasons for introducing multiple brands with their descriptions:
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Match the types of brands in a brand portfolio with their descriptions:
Match the types of brands in a brand portfolio with their descriptions:
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