Brand Management Fundamentals

Minimizing advertising expenses

Maximizing short-term profits

Expanding product lines rapidly

Building long-term brand equity (correct)

The number of products sold under a brand

The total revenue generated by a brand in a year

The value associated with a brand's name and reputation (correct)

The market share captured by a brand

Maintaining consistent brand image and messaging (correct)

Frequently changing product packaging

Reducing product quality to cut costs

Ignoring customer feedback and complaints

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