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Questions and Answers
What is the primary focus of brand management?
What is the primary focus of brand management?
- Minimizing advertising expenses
- Maximizing short-term profits
- Expanding product lines rapidly
- Building long-term brand equity (correct)
In brand management, what does 'brand equity' refer to?
In brand management, what does 'brand equity' refer to?
- The number of products sold under a brand
- The total revenue generated by a brand in a year
- The value associated with a brand's name and reputation (correct)
- The market share captured by a brand
What is one of the key challenges in brand management?
What is one of the key challenges in brand management?
- Maintaining consistent brand image and messaging (correct)
- Frequently changing product packaging
- Reducing product quality to cut costs
- Ignoring customer feedback and complaints
What is the purpose of brand management strategies?
What is the purpose of brand management strategies?
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