5 Questions
Why is it not sufficient to only consider the total number of mobile phone users when identifying the target market for an Android game?
The focus should be on the specific Android users
What is the key factor to consider when determining the target market for an Android game?
The right level of the operating system
What distinguishes a more sophisticated approach in understanding the target market for an Android game?
Considering the total number of active Android users and their operating system level
Why is it important to define the target market for an Android game as tightly as possible?
To ensure compatibility with the game's features
How does hearing about an Android game on the web relate to understanding the served available market?
It may contribute to awareness, but not directly to market definition
Study Notes
- Understanding the total number of web users is not enough to determine the market for an Android game, as users might hear about it online but not necessarily play it.
- The total number of mobile phone users provides a broad market overview, but for an Android game, focusing on the specific Android user base is crucial.
- Narrowing down to the total number of active Android users is more relevant, but it's essential to consider the specific operating system requirements for the game's features.
- The most accurate approach is to target active Android users with the compatible operating system version needed to support the game's features, ensuring a more precise and targeted market analysis.
Learn about the importance of focusing on the specific Android user base when determining the market for an Android game. Understand how targeting active Android users with compatible operating system versions can lead to a more precise market analysis.
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