Market Analysis and Enterprise Career Titles Quiz
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Questions and Answers

What is the main responsibility of an Operations Manager?

  • Attracting talent and setting training standards
  • Improving quality, productivity, and efficiency (correct)
  • Developing marketing strategies
  • Analyzing data to determine resource allocation

    • According to Claessens, how are products defined?

  • Primarily as physical objects for sale
  • Only as tangible goods like cars and phones
  • Exclusively as intangible items like ideas
  • Anything offered to a market for attention or consumption (correct)

    • In terms of durability assessment, why is it easier to evaluate a tangible product compared to a service?

  • Consumers have more experience with tangible goods
  • Tangible products are countable and visible (correct)
  • Services are more affordable than products
  • Services involve less risk for the consumer

    • What is the key difference between a product and a service?

    <p>Products result in ownership, services do not</p> Signup and view all the answers

    What is a service based on the information provided?

    <p>An intangible item arising from individual outputs</p> Signup and view all the answers

    How can a consumer assess the quality of a service based on the text?

    <p>By reading online reviews and inspector credentials</p> Signup and view all the answers

    What is the primary responsibility of a Chief Executive Officer (CEO)?

    <p>Making major corporate decisions and managing overall operations</p> Signup and view all the answers

    Which of the following best describes the role of a Chief Operating Officer (COO)?

    <p>Overseeing the day-to-day administrative and operational functions</p> Signup and view all the answers

    What is the primary responsibility of an Advertising Sales Agent?

    <p>Selling advertising space to businesses and individuals</p> Signup and view all the answers

    Which of the following is NOT a typical step in conducting a market analysis?

    <p>Developing marketing campaigns and strategies</p> Signup and view all the answers

    What is the primary responsibility of a Project Manager?

    <p>Leading a project from its inception to execution</p> Signup and view all the answers

    Which of the following is NOT typically a responsibility of a Chief Operating Officer (COO)?

    <p>Acting as the public face of the company</p> Signup and view all the answers

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