Amoeba Metaphor and Cultural Change

Indonesia's Circular Economy Implementation

• The report details a stakeholder mapping report and recommendations for the diffusion of circularity innovations to support a circular economic transition in Indonesia.
• The report identifies various stakeholder groups, categorized based on their roles in supporting the circular economy.
• A key concept used is the "Amoeba of Cultural Change" model, classifying stakeholders into different categories based on their attitudes towards innovation, from initial adopters to those who resist change.
• Stakeholders are also grouped based on their roles in the business ecosystem using the 9R principle: Refuse, Rethink, Reduce, Reuse, Refurbish, Remanufacture, Repurpose, Recycle, and Recovery, reflecting aspects of resource efficiency.
• The report provides recommendations for a stakeholder relations approach to effectively implement innovation concerning a circular economy, considering short-, medium-, and long-term strategies.

Stakeholder Categories

• Innovators: First adopters of new ideas like the circular economy, facing challenges translating and promoting the idea to others.
• Change Agents: Responsible for repackaging the circular economy concept, making it more understandable and appealing to others.
• Transformers: Influential producers or consumers who adopt the innovation early and subsequently influence others.
• Mainstreamers: Individuals who adopt the innovation once it's more commonly seen and supported.
• Laggards: Individuals who are resistant to change and typically adopt the circular economy only when required or incentivised, often influenced by government regulations.
• Reactionaries: A group resisting circular economy implementation based on financial, power, or psychological reasons.
• Controllers: Entities with authority and the power to support or enforce circular economy adoption, typically from government.
• Iconoclasts: Outsiders of the producer/consumer model who critically evaluate current business practices, leading to pressure from stakeholders.
• Curmudgeons: A group who attempted but failed to implement circular economy measures, now pessimistic about its implementation.
• Spiritual Recluse: Individuals or organizations who are driven by long-term vision, ethics, and beliefs, and can influence public opinions on the circular economy.

Methodology

• Questionnaires were distributed to various stakeholders (government, businesses, associations, NGOs) across the circular economy implementation process over four weeks (October 12 to November 5, 2021).
• The data collected and analyses provide insight into the understanding of stakeholder roles and attitudes toward the circular economy concept.

Circular Economy Implementations in Specific Sectors

• Food and Beverage: The report details insights from various food businesses, associations, and stakeholders, outlining circular economy practices.
• Construction: Details various steps needed to transition toward building materials and practices.
• Wholesale and Retail (Plastic Packaging): Discusses packaging waste reduction and recycling, and the importance of policy regarding the use of plastic bottles and containers.
• Electronics: Highlights companies and associations that support maximizing e-waste recycling and a transition towards sustainability.
• Textiles: Showcases companies and associations emphasizing a transition from a traditional linear model to sustainable fashion solutions and circularity.
• Energy: Emphasizes sectors such as renewable energy usage, recycling of batteries, and reduction of waste for a more sustainable future.
• Waste Management: Discusses waste management services, waste reduction strategies and solutions.
• Other Business Sectors: Includes reports about other sectors like agriculture, sustainability of tourism, and the development of policies relevant to the circular economy.
• NGOs: Explores the contribution of NGOs and their roles in supporting the circular economy through initiatives.
• Government Agencies: Includes analyses of various government entities and stakeholder grouping/role recommendations for effective circular economy implementation