Amazon Leadership Principles

• Amazon Leadership Principles involve detailed descriptions and usage scenarios

Customer Obsession

• Leaders start with the customer and work backwards to earn and keep customer trust
• Prioritize customer needs over short-term business gains
• Resolve customer complaints by improving product features
• Make decisions that enhance customer experience, even at extra cost

Ownership

• Leaders act on behalf of the entire company beyond just their team
• Think long-term and don't sacrifice long-term value for short-term results
• Take responsibility for fixing problems, even if it's outside your job description
• Improve processes without being asked because it benefits the company
• Work late to ensure customer issues are resolved

Invent and Simplify

• Leaders seek new solutions and reduce complexity
• They are externally aware and look for new ideas everywhere
• Propose new processes that save time or reduce costs
• Automate repetitive manual tasks
• Simplify workflows for better efficiency

Are Right, A Lot

• Leaders have strong judgement and good instincts
• They seek diverse perspectives and work to disconfirm their beliefs
• Make data-driven decisions while considering team feedback
• Admit when they are wrong and correct course quickly
• Use experience and intuition to guide decisions, while validating with data

Learn and Be Curious

• Leaders are never done learning and always seek to improve themselves
• Take extra courses or certifications to improve skills
• Ask questions when encountering something new
• Explore innovative methods to solve problems

Hire and Develop the Best

• Leaders raise the performance bar with every hire and promotion
• Participate in hiring interviews with a focus on long-term potential
• Mentor junior team members for growth
• Recognize and reward top performance

Insist on the Highest Standards

• Leaders continually raise the bar and drive their teams to deliver quality
• Reject substandard work, even under pressure
• Set clear performance expectations
• Conduct thorough reviews before launch

Think Big

• Leaders create and communicate a bold direction that inspires results
• Propose scalable projects with large impact
• Challenge the status quo for greater value
• Set ambitious goals for the team

Bias for Action

• Leaders value calculated risk-taking, because Speed matters in business
• Launch pilot projects quickly to test ideas
• Make decisions with 70% information rather than wait for 100% certainty
• Act decisively during crises

Frugality

• Leaders accomplish more with less, because constraints breed resourcefulness
• Develop solutions without additional resources
• Reduce operational costs while maitaining quality
• Leverage existing tools creatively

Earn Trust

• Leaders build turst with others through integrity, transparency, and respect
• Admit mistakes and learn from them
• Deliver on commitments consistently
• Give constructive feedback respectfully

Dive Deep

• Leaders operate at all levels, stay connected to the details, and audit frequently
• Analyze root causes of problem, not just surface issues
• Ask probing questions to understand complex systems
• Conduct detailed data analyses before major decisions

Have Backbone; Disagree and Commit

• Leaders respectfully challenge decisions when they disagree and commit once decision is determined
• Speak up when you believe a plan is flawed
• Provide data to back your point of view
• Support final decisions fully, even if you initially disagreed

Deliver Results

• Leaders focus on key inputs and deliver them with the right quality and timeline
• Meet deadlines despite obstacles
• Manage projects efficiently to achieve targets
• Persistently work toward goals regardless of setbacks

Strive to be Earth's Best Employer

• Leaders create a safer, more productive, and diverse environment
• Promote work-life balance among team members
• Ensure diversity and inclusion in hiring
• Address team concerns promptly

Success and Scale Bring Broad Responsibility

• Leaders act with the understanding that success comes with broader responsibilities to communities and the environment
• Implement sustainable practices in operations
• Support initiatives that positively impact communities
• Consider ethical implications in decision-making

Learn about Amazon's leadership principles, including customer obsession, ownership, and invent and simplify. Understand how these principles guide decision-making and problem-solving within the company. Explore the importance of prioritizing customer needs and driving innovation.