5 Questions
Why is it important for business units to align their GTM strategy with their corporate strategy?
The marketing actions and strategy of a business unit must reflect its corporate ideology in order to achieve sustainable growth.
What is the purpose of product alignment strategy?
The purpose of product alignment strategy is to align the product and services, sales, pricing and promotion, distribution, and after-sales activities with the corporate strategy.
What is a minimum viable product?
A minimum viable product is a version of a product with just enough features to satisfy early customers and provide feedback for future development.
What are some suggested readings on new product development?
Some suggested readings on new product development are 'Managing Innovation and New Product Development' by Mukesh Chaturvedi, Aseem Kumar & Manmohan Rahul, and 'New Product Development' by Michel Brooke & William Mills.
What are some resources for industry research?
Some resources for industry research include industry research reports and articles.
Quiz: New Product Development in Agriculture - Aligning Product Strategy with Corporate and Business Strategy Test your knowledge on the important topic of aligning product strategy with corporate and business strategy in the context of new product development in agriculture. This quiz will cover key concepts and principles, as well as provide insights on how to effectively align product strategies to achieve overall business objectives. Get ready to enhance your understanding of product alignment strategy in the agricultural industry!
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