Podcast
Questions and Answers
Why is it important for business units to align their GTM strategy with their corporate strategy?
Why is it important for business units to align their GTM strategy with their corporate strategy?
The marketing actions and strategy of a business unit must reflect its corporate ideology in order to achieve sustainable growth.
What is the purpose of product alignment strategy?
What is the purpose of product alignment strategy?
The purpose of product alignment strategy is to align the product and services, sales, pricing and promotion, distribution, and after-sales activities with the corporate strategy.
What is a minimum viable product?
What is a minimum viable product?
A minimum viable product is a version of a product with just enough features to satisfy early customers and provide feedback for future development.
What are some suggested readings on new product development?
What are some suggested readings on new product development?
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What are some resources for industry research?
What are some resources for industry research?
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