13 Questions
Which of the following is a key element in creating a service level agreement (SLA) between marketing and sales teams?
Defining the criteria for an MQL
What is one metric that the marketing team typically monitors in an SLA?
Conversion rate
What is one metric that the sales team typically monitors in an SLA?
Response time
What is one way to define an MQL in an SLA?
Job titles and company revenues
What is the purpose of a feedback cadence in an SLA?
To gather feedback on lead quality
How long does it typically take to create an SLA between marketing and sales teams?
A few hours
What is the main benefit of having an SLA between marketing and sales teams?
Improved lead quality
Why is it important for the marketing and sales teams to be aligned in a revenue operations program?
To ensure timely follow-up
What is one key element in an SLA agreement for the marketing team?
Number of MQLs
What is one key element in an SLA agreement for the sales team?
Feedback cadence
Which of the following is a key metric that the marketing team typically monitors in an SLA?
Conversion rate of MQLs
What is one way to define an MQL in an SLA?
Engagement hand raiser metric
What is one key element in an SLA agreement for the sales team?
Feedback quality log
Test your knowledge on creating a service level agreement between marketing and sales teams. Understand how this agreement can enhance your revenue operations program and optimize your lead funnels. Explore the importance of aligning sales and marketing efforts for a seamless customer journey.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
