Aligning Marketing and Sales
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Questions and Answers

Which of the following is a key element in creating a service level agreement (SLA) between marketing and sales teams?

  • Determining the number of leads
  • Setting monthly revenue targets
  • Defining the criteria for an MQL (correct)
  • Establishing a feedback cadence

    • What is one metric that the marketing team typically monitors in an SLA?

  • Feedback cadence
  • Conversion rate (correct)
  • Number of closed deals
  • Response time

    • What is one metric that the sales team typically monitors in an SLA?

  • Feedback cadence
  • Number of leads
  • Conversion rate
  • Response time (correct)

    • What is one way to define an MQL in an SLA?

    <p>Job titles and company revenues</p> Signup and view all the answers

    What is the purpose of a feedback cadence in an SLA?

    <p>To gather feedback on lead quality</p> Signup and view all the answers

    How long does it typically take to create an SLA between marketing and sales teams?

    <p>A few hours</p> Signup and view all the answers

    What is the main benefit of having an SLA between marketing and sales teams?

    <p>Improved lead quality</p> Signup and view all the answers

    Why is it important for the marketing and sales teams to be aligned in a revenue operations program?

    <p>To ensure timely follow-up</p> Signup and view all the answers

    What is one key element in an SLA agreement for the marketing team?

    <p>Number of MQLs</p> Signup and view all the answers

    What is one key element in an SLA agreement for the sales team?

    <p>Feedback cadence</p> Signup and view all the answers

    Which of the following is a key metric that the marketing team typically monitors in an SLA?

    <p>Conversion rate of MQLs</p> Signup and view all the answers

    What is one way to define an MQL in an SLA?

    <p>Engagement hand raiser metric</p> Signup and view all the answers

    What is one key element in an SLA agreement for the sales team?

    <p>Feedback quality log</p> Signup and view all the answers

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