Aligning Marketing and Sales
13 Questions
1 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to Lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

Which of the following is a key element in creating a service level agreement (SLA) between marketing and sales teams?

  • Determining the number of leads
  • Setting monthly revenue targets
  • Defining the criteria for an MQL (correct)
  • Establishing a feedback cadence

What is one metric that the marketing team typically monitors in an SLA?

  • Feedback cadence
  • Conversion rate (correct)
  • Number of closed deals
  • Response time

What is one metric that the sales team typically monitors in an SLA?

  • Feedback cadence
  • Number of leads
  • Conversion rate
  • Response time (correct)

What is one way to define an MQL in an SLA?

<p>Job titles and company revenues (D)</p> Signup and view all the answers

What is the purpose of a feedback cadence in an SLA?

<p>To gather feedback on lead quality (C)</p> Signup and view all the answers

How long does it typically take to create an SLA between marketing and sales teams?

<p>A few hours (C)</p> Signup and view all the answers

What is the main benefit of having an SLA between marketing and sales teams?

<p>Improved lead quality (A)</p> Signup and view all the answers

Why is it important for the marketing and sales teams to be aligned in a revenue operations program?

<p>To ensure timely follow-up (A)</p> Signup and view all the answers

What is one key element in an SLA agreement for the marketing team?

<p>Number of MQLs (A)</p> Signup and view all the answers

What is one key element in an SLA agreement for the sales team?

<p>Feedback cadence (B)</p> Signup and view all the answers

Which of the following is a key metric that the marketing team typically monitors in an SLA?

<p>Conversion rate of MQLs (A)</p> Signup and view all the answers

What is one way to define an MQL in an SLA?

<p>Engagement hand raiser metric (A)</p> Signup and view all the answers

What is one key element in an SLA agreement for the sales team?

<p>Feedback quality log (D)</p> Signup and view all the answers

More Like This

Use Quizgecko on...
Browser
Open
Browser
Browser