Marketing Mix and Product Life-Cycle Quiz
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Questions and Answers

Which element is not part of the 4 'P's in the marketing mix?

  • Positioning (correct)
  • Promotion
  • Product
  • Place

    • What is a disadvantage of advertising?

  • Difficulty in measuring effectiveness
  • Limited reach
  • High cost (correct)
  • Direct customer interaction

    • What is the meaning of sales promotion?

  • Encouraging immediate purchase (correct)
  • Establishing long-term customer relationships
  • Building brand image
  • Increasing product price

    • What is a pricing strategy that involves setting a high initial price for a new product?

    <p>Skimming pricing</p> Signup and view all the answers

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