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Questions and Answers
Which element is not part of the 4 'P's in the marketing mix?
Which element is not part of the 4 'P's in the marketing mix?
- Positioning (correct)
- Promotion
- Product
- Place
What is a disadvantage of advertising?
What is a disadvantage of advertising?
- Difficulty in measuring effectiveness
- Limited reach
- High cost (correct)
- Direct customer interaction
What is the meaning of sales promotion?
What is the meaning of sales promotion?
- Encouraging immediate purchase (correct)
- Establishing long-term customer relationships
- Building brand image
- Increasing product price
What is a pricing strategy that involves setting a high initial price for a new product?
What is a pricing strategy that involves setting a high initial price for a new product?
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