Digital Marketing Mix Lecture 03: 7Ps and Digital Advertising
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Questions and Answers

What does the term 'Product' in the digital marketing mix refer to?

  • The physical location where the product or service is sold
  • The physical product or service proposition, and whether it satisfies the needs and can sell online (correct)
  • The promotional activities used to market the product or service
  • The people involved in creating and delivering the product or service
  • Why should companies consider how to modify products and add digital value in digital marketing?

  • To make the products more accessible to a global audience (correct)
  • To improve the physical evidence of the product or service
  • To increase the number of people involved in the production process
  • To reduce the cost of production
  • Which component of the digital marketing mix focuses on the activities involved in making a product or service available for consumption?

  • Promotions
  • Price
  • Place (correct)
  • People
  • In the digital marketing mix, what does 'People' refer to?

    <p>The target audience for the product or service</p> Signup and view all the answers

    What aspect of the digital marketing mix involves creating a favorable image and perception of the product or service?

    <p>Physical evidence</p> Signup and view all the answers

    Which element of the 7Ps digital marketing mix focuses on determining the right pricing strategy for the product or service?

    <p>Price</p> Signup and view all the answers

    What does the term 'OVP' stand for in the context of digital marketing?

    <p>Online Value Proposition</p> Signup and view all the answers

    What is an example of a third-party website discussed in the context of the digital marketing mix?

    <p>Skyscanner</p> Signup and view all the answers

    In digital marketing, what does 'willing to pay' primarily refer to in the pricing strategy?

    <p>Affordability</p> Signup and view all the answers

    What is a key element from a digital marketing perspective for promoting products through a third-party website or social media influencer?

    <p>Affiliate marketing</p> Signup and view all the answers

    Which component of the 7Ps digital marketing mix focuses on how products are consumed differently in the digital realm?

    <p>Product</p> Signup and view all the answers

    What type of purchase options can companies offering digital products provide at different price points?

    <p>Subscription options</p> Signup and view all the answers

    How does the digital realm enhance the flexibility of offering purchase options?

    <p>It allows for offering a range of purchase options at different price points</p> Signup and view all the answers

    In digital marketing, what is meant by 'complete experience' in the context of the Online Value Proposition (OVP)?

    <p>The end-to-end consumer journey from selection to usage</p> Signup and view all the answers

    What aspect of the digital marketing mix involves a publisher revenue model based on offering subscriptions for different periods at different price points?

    <p>Price</p> Signup and view all the answers

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