Digital Marketing Mix Lecture 03: 7Ps and Digital Advertising

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What does the term 'Product' in the digital marketing mix refer to?

The physical location where the product or service is sold

The physical product or service proposition, and whether it satisfies the needs and can sell online (correct)

The promotional activities used to market the product or service

The people involved in creating and delivering the product or service

Why should companies consider how to modify products and add digital value in digital marketing?

To make the products more accessible to a global audience (correct)

To improve the physical evidence of the product or service

To increase the number of people involved in the production process

To reduce the cost of production

Which component of the digital marketing mix focuses on the activities involved in making a product or service available for consumption?

Promotions

Price

Place (correct)

People

In the digital marketing mix, what does 'People' refer to?

The target audience for the product or service Signup and view all the answers

What aspect of the digital marketing mix involves creating a favorable image and perception of the product or service?

Physical evidence Signup and view all the answers

Which element of the 7Ps digital marketing mix focuses on determining the right pricing strategy for the product or service?

Price Signup and view all the answers

What does the term 'OVP' stand for in the context of digital marketing?

Online Value Proposition Signup and view all the answers

What is an example of a third-party website discussed in the context of the digital marketing mix?

Skyscanner Signup and view all the answers

In digital marketing, what does 'willing to pay' primarily refer to in the pricing strategy?

Affordability Signup and view all the answers

What is a key element from a digital marketing perspective for promoting products through a third-party website or social media influencer?

Affiliate marketing Signup and view all the answers

Which component of the 7Ps digital marketing mix focuses on how products are consumed differently in the digital realm?

Product Signup and view all the answers

What type of purchase options can companies offering digital products provide at different price points?

Subscription options Signup and view all the answers

How does the digital realm enhance the flexibility of offering purchase options?

It allows for offering a range of purchase options at different price points Signup and view all the answers

In digital marketing, what is meant by 'complete experience' in the context of the Online Value Proposition (OVP)?

The end-to-end consumer journey from selection to usage Signup and view all the answers

What aspect of the digital marketing mix involves a publisher revenue model based on offering subscriptions for different periods at different price points?

Price Signup and view all the answers

Digital Marketing Mix Lecture 03: 7Ps and Digital Advertising

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