Podcast
Questions and Answers
What does the term 'Product' in the digital marketing mix refer to?
What does the term 'Product' in the digital marketing mix refer to?
- The physical location where the product or service is sold
- The physical product or service proposition, and whether it satisfies the needs and can sell online (correct)
- The promotional activities used to market the product or service
- The people involved in creating and delivering the product or service
Why should companies consider how to modify products and add digital value in digital marketing?
Why should companies consider how to modify products and add digital value in digital marketing?
- To make the products more accessible to a global audience (correct)
- To improve the physical evidence of the product or service
- To increase the number of people involved in the production process
- To reduce the cost of production
Which component of the digital marketing mix focuses on the activities involved in making a product or service available for consumption?
Which component of the digital marketing mix focuses on the activities involved in making a product or service available for consumption?
- Promotions
- Price
- Place (correct)
- People
In the digital marketing mix, what does 'People' refer to?
In the digital marketing mix, what does 'People' refer to?
What aspect of the digital marketing mix involves creating a favorable image and perception of the product or service?
What aspect of the digital marketing mix involves creating a favorable image and perception of the product or service?
Which element of the 7Ps digital marketing mix focuses on determining the right pricing strategy for the product or service?
Which element of the 7Ps digital marketing mix focuses on determining the right pricing strategy for the product or service?
What does the term 'OVP' stand for in the context of digital marketing?
What does the term 'OVP' stand for in the context of digital marketing?
What is an example of a third-party website discussed in the context of the digital marketing mix?
What is an example of a third-party website discussed in the context of the digital marketing mix?
In digital marketing, what does 'willing to pay' primarily refer to in the pricing strategy?
In digital marketing, what does 'willing to pay' primarily refer to in the pricing strategy?
What is a key element from a digital marketing perspective for promoting products through a third-party website or social media influencer?
What is a key element from a digital marketing perspective for promoting products through a third-party website or social media influencer?
Which component of the 7Ps digital marketing mix focuses on how products are consumed differently in the digital realm?
Which component of the 7Ps digital marketing mix focuses on how products are consumed differently in the digital realm?
What type of purchase options can companies offering digital products provide at different price points?
What type of purchase options can companies offering digital products provide at different price points?
How does the digital realm enhance the flexibility of offering purchase options?
How does the digital realm enhance the flexibility of offering purchase options?
In digital marketing, what is meant by 'complete experience' in the context of the Online Value Proposition (OVP)?
In digital marketing, what is meant by 'complete experience' in the context of the Online Value Proposition (OVP)?
What aspect of the digital marketing mix involves a publisher revenue model based on offering subscriptions for different periods at different price points?
What aspect of the digital marketing mix involves a publisher revenue model based on offering subscriptions for different periods at different price points?
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