15 Questions
What does the term 'Product' in the digital marketing mix refer to?
The physical product or service proposition, and whether it satisfies the needs and can sell online
Why should companies consider how to modify products and add digital value in digital marketing?
To make the products more accessible to a global audience
Which component of the digital marketing mix focuses on the activities involved in making a product or service available for consumption?
Place
In the digital marketing mix, what does 'People' refer to?
The target audience for the product or service
What aspect of the digital marketing mix involves creating a favorable image and perception of the product or service?
Physical evidence
Which element of the 7Ps digital marketing mix focuses on determining the right pricing strategy for the product or service?
Price
What does the term 'OVP' stand for in the context of digital marketing?
Online Value Proposition
What is an example of a third-party website discussed in the context of the digital marketing mix?
Skyscanner
In digital marketing, what does 'willing to pay' primarily refer to in the pricing strategy?
Affordability
What is a key element from a digital marketing perspective for promoting products through a third-party website or social media influencer?
Affiliate marketing
Which component of the 7Ps digital marketing mix focuses on how products are consumed differently in the digital realm?
Product
What type of purchase options can companies offering digital products provide at different price points?
Subscription options
How does the digital realm enhance the flexibility of offering purchase options?
It allows for offering a range of purchase options at different price points
In digital marketing, what is meant by 'complete experience' in the context of the Online Value Proposition (OVP)?
The end-to-end consumer journey from selection to usage
What aspect of the digital marketing mix involves a publisher revenue model based on offering subscriptions for different periods at different price points?
Price
This quiz covers the digital marketing mix (7Ps) including price, promotions, place, people, process, and physical evidence. It is presented by Hiba N. Mousa for the Digital Advertising Department in the academic year 2023-2024.
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