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Questions and Answers
What is one advantage of advertising according to the text?
What is one advantage of advertising according to the text?
- High costs of producing and running ads
- Difficulty in determining effectiveness
- Advertiser controls the message (correct)
- Credibility problems and consumer skepticism
Which decision is involved in managing an advertising campaign according to the text?
Which decision is involved in managing an advertising campaign according to the text?
- Setting the advertising objective (correct)
- Effective way to create brand images and symbolic appeals
- It is successful at brand maintenance
- It has low unit cost (i.e. Low cost per thousand)
What is a disadvantage of advertising mentioned in the text?
What is a disadvantage of advertising mentioned in the text?
- Low unit cost (i.e. Low cost per thousand)
- It can reach mass audiences selectively
- It is economical, efficient and effective at reaching large audiences
- Clutter (correct)
What is considered an effective feature of advertising according to the text?
What is considered an effective feature of advertising according to the text?
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What is a challenge mentioned in the text related to advertising?
What is a challenge mentioned in the text related to advertising?
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