Advantages and Disadvantages of Advertising Quiz

High costs of producing and running ads

Difficulty in determining effectiveness

Advertiser controls the message (correct)

Credibility problems and consumer skepticism

Setting the advertising objective (correct)

Effective way to create brand images and symbolic appeals

It is successful at brand maintenance

It has low unit cost (i.e. Low cost per thousand)

Low unit cost (i.e. Low cost per thousand)

It can reach mass audiences selectively

It is economical, efficient and effective at reaching large audiences

Clutter (correct)

<p>It is successful at brand maintenance</p> Signup and view all the answers

<p>Evaluating campaign results</p> Signup and view all the answers