Marketing Concepts Quiz

The four elements: Product, Price, Place, and Promotion that make up the marketing mix.

The communication process aimed at creating a favorable perception towards a brand, product, or service.

The blend of communication tools a firm uses to execute the promotion process effectively.

Management of promotional tools to create a unified communication effect across all platforms.

Creating a combined effect greater than individual promotional efforts using all necessary tools.

To create competition, cut prices, improve products, and offer better value.

Coordinated approach to align promotional and marketing mixes.

Four Ps (Product, Price, Place, Promotion) tailored for a target market.

Publicity not paid for or controlled by the subject; includes reviews and social mentions.

A marketing system that communicates directly with customers to generate responses or transactions.

Online communication methods that allow sharing user-generated content within social networks.

Funding an event or cause to promote a brand to a target audience.

Promotional materials in retail to attract attention to a company's brand.

Materials used in retail settings to enhance brand visibility and attract attention.

The process of planning and executing conceiving, pricing, promoting, and distributing ideas, goods, and services.

The essentials and desires of consumers that drive their purchasing decisions.

Elements of marketing: Product, Price, Place, Promotion.

Creating a product or service that satisfies consumer needs and wants.

Advertising where the brand pays to promote its content or products.

Channels controlled by the brand, where it manages its own content.

Actively listen to customers and engage with their content.

Includes social media ads, influencer marketing, and traditional commercials.

A promotional tool to create segmentation, differentiation, and positioning.

Dividing large populations into smaller, targeted groups.

Creating perceived differences between brands and competitors.

Designing a product to occupy a unique place in consumers' minds.

Identifiers that help consumers recognize and respect a company or product.

Introducing new products under an existing brand within the same category.

Using an existing brand to launch products in a new category.

Cost advantage from high-volume production leading to reduced costs per unit.

Advertising conveys brand value and influences customer perceptions.

Short-term incentives to encourage purchase or sale of a product.

Strategies to manage public perception and media coverage of a company or product.

Direct interaction between a sales representative and a potential buyer.

Exhibitions where businesses showcase their products and services to potential buyers.

Incorporating products into movies or TV shows for marketing purposes.

Consumer preference for a brand that leads to repeat purchases and less price sensitivity.

Effect of marketing strategies like coupons on profitability and brand perception.

Tools like contests and rebates used in sales promotions to encourage purchases.

Visual marketing materials placed within retail stores to attract consumer attention.

Activities aimed at establishing and maintaining a positive image for an organization or individual.

A paid attempt to persuade through mass communication channels.

Communication channels used for wide-reaching advertising, such as TV, radio, and the internet.

To create competition and reduce prices by informing consumers.