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Questions and Answers

How does Design Thinking broadly contribute to organizational development?

  • It is limited to improving internal communication.
  • Primarily aids in strategy formulation.
  • Exclusively focuses on product development.
  • Supports the development of products, strategies, and processes. (correct)

Which factor is LEAST directly associated with design considerations in a broad sense?

  • Business models
  • Computer hardware (correct)
  • Products
  • Services

What is the role of 'Design Thinkers' within an organization?

  • All individuals within the organization who contribute to innovative problem-solving. (correct)
  • Specifically designated employees trained in design methodologies.
  • External consultants brought in for specific projects.
  • Primarily managers responsible for overseeing design projects.

How does Design Thinking generally influence the enhancement of services for customers?

<p>By developing product features to improve services. (C)</p> Signup and view all the answers

Which element is NOT typically considered a core principle of Design Thinking?

<p>Directly managing and controlling supplier relationships. (D)</p> Signup and view all the answers

Which set of skills is most crucial for effective communication within the Design Thinking process?

<p>Strong speaking, writing, and visual communication abilities. (D)</p> Signup and view all the answers

Within the Empathy stage of Design Thinking, what perspective is most important to consider?

<p>Adopting the viewpoint of the end-user or customer. (A)</p> Signup and view all the answers

Which sequence accurately represents the Design Thinking process?

<p>Empathize &gt; Define &gt; Ideate &gt; Prototype &gt; Test (D)</p> Signup and view all the answers

An activity involves a group of individuals brainstorming solutions and then each person independently develops a detailed design based on their preferred idea. How would this be classified?

<p>A mix of individual and collective activities (D)</p> Signup and view all the answers

What is the primary goal of creating a low-fidelity prototype in the early stages of design thinking?

<p>Test fast and fail cheap (C)</p> Signup and view all the answers

In which phase(s) of the Design Thinking process is it appropriate to interview target users?

<p>At any step of the Design Thinking approach (B)</p> Signup and view all the answers

When testing a prototype with users representing a specific persona, what is the recommended minimum number of users to interview to identify the most significant usability issues?

<p>Five persons per Persona (D)</p> Signup and view all the answers

A design team has generated over 100 ideas during the Ideation phase. As an Innovation Consultant, what action would you recommend they take first to manage this large number of ideas effectively?

<p>To categorise their ideas (C)</p> Signup and view all the answers

A design team is struggling to generate innovative ideas during a brainstorming session. As an Innovation Consultant, what is the MOST effective way to help them think outside the box?

<p>Propose to them new brainstorming techniques (e.g. Mash-up) (D)</p> Signup and view all the answers

Which of the following figures is most closely associated with embracing a collaborative design philosophy?

<p>Steve Jobs (C)</p> Signup and view all the answers

Is specialized design training a prerequisite for becoming a design thinker?

<p>False (B)</p> Signup and view all the answers

Virtual teams are characterized by team members working:

<p>Remotely, often across different geographical locations. (D)</p> Signup and view all the answers

Which of the following best defines 'innovation' in a business context?

<p>The commercialization of a new product or process. (A)</p> Signup and view all the answers

Under what conditions does innovation provide only a temporary competitive advantage?

<p>When imitation is easy and intellectual property rights are weak. (A)</p> Signup and view all the answers

What does the scope of Strategic Innovation generally encompass?

<p>All of the above, integrating innovation, alignment, and foresight. (D)</p> Signup and view all the answers

Integrating Design Thinking into strategic innovation MOST completely includes which activities?

<p>All of the above, for comprehensive understanding. (D)</p> Signup and view all the answers

Mr. Anil is starting a clothing company focused on the needs of non-models. By focusing his designs around the end user, he is primarily engaging in:

<p>Design thinking. (A)</p> Signup and view all the answers

Mr. Ravi wants to design a new bed for nursing home patients but is unwilling to interact with older adults or people with disabilities. Based on design thinking principles, Mr. Ravi's biggest challenge will be his lack of:

<p>Empathy. (C)</p> Signup and view all the answers

Although sometimes visualized linearly, Design Thinking is best understood as what kind of process?

<p>Iterative (D)</p> Signup and view all the answers

A university is revamping its website with current students as the primary audience. Which element is most crucial to prioritize on the redesigned website?

<p>Up-to-date and easily accessible information about courses and programs. (D)</p> Signup and view all the answers

In the design thinking process, information is gathered and synthesized to formulate a problem statement. Which stage is responsible for this?

<p>Define Stage (D)</p> Signup and view all the answers

A chair design appears aesthetically pleasing but causes discomfort and instability when used. What is the most significant flaw in this product design?

<p>It does not fulfill the fundamental function of a chair. (B)</p> Signup and view all the answers

During a product development cycle, a team discovers that their design is impractical due to unforeseen user behaviors. Which step of the design process did they likely overlook?

<p>Prototyping &amp; Testing (C)</p> Signup and view all the answers

Designers are creating a public restroom. During the initial planning, what crucial question related to user needs is most likely to be overlooked if not explicitly considered?

<p>How much physical space does each person require for comfortable use? (C)</p> Signup and view all the answers

During the Empathize stage of design thinking, which interview strategy would be least effective in understanding user needs?

<p>Request them to provide short, direct answers to maintain efficiency. (A)</p> Signup and view all the answers

Which activity is NOT an aspect of the Define stage in design thinking?

<p>Define as many possible solutions to the problem to encourage creativity. (B)</p> Signup and view all the answers

Rashmi is employing design thinking to create a new product for architecture students. Her initial step involves identifying her target users and conducting market research. According to design thinking where does the information used to put together a problem statement come from?

<p>Empathise (C)</p> Signup and view all the answers

Learning launches are designed to primarily test which aspect of a potential new-growth initiative?

<p>Key underlying value-generating assumptions. (B)</p> Signup and view all the answers

What is the common term for the initial version or blueprint of a product?

<p>Prototype (A)</p> Signup and view all the answers

Which of the following best describes the process of 'ideation' in design thinking?

<p>Brainstorming, gathering feedback, designing, sharing, and iterating on ideas. (A)</p> Signup and view all the answers

In the design process, information used to formulate the problem statement is primarily gathered during which stage?

<p>The Empathize Stage (B)</p> Signup and view all the answers

Which statement accurately describes a 'case study'?

<p>A descriptive and exploratory analysis of a specific instance or phenomenon. (A)</p> Signup and view all the answers

Which of the following is generally NOT a recommended interview strategy during the Empathy phase of design thinking?

<p>Prioritizing brief, direct answers to maintain efficiency. (B)</p> Signup and view all the answers

During the 'Define' stage of design thinking, which activity is LEAST likely to occur?

<p>Identifying as many potential solutions to the problem as possible. (D)</p> Signup and view all the answers

What does 'MVP' stand for in the context of product development?

<p>Minimum Viable Product (A)</p> Signup and view all the answers

What is the primary benefit of testing a product hypothesis with minimal resources?

<p>Rapid learning and iteration on product development. (D)</p> Signup and view all the answers

Which of the following is NOT one of the 'three I's' of Design Thinking?

<p>Interest (B)</p> Signup and view all the answers

Rashmi is using a design thinking approach to create a new product for architecture students, beginning by researching and understanding her target market. Which step of the design thinking process is Rashmi undertaking?

<p>Empathize (D)</p> Signup and view all the answers

Why is collaborative teamwork essential in design thinking?

<p>To address multifaceted problems through diverse perspectives. (D)</p> Signup and view all the answers

Design Thinking is most effectively applied to problems that lie at the intersection of:

<p>All of the above (D)</p> Signup and view all the answers

The term MVP, referring to a key concept in product development, was defined and coined by:

<p>Frank Robinson (A)</p> Signup and view all the answers

Which of the following represents the initial three steps in the Design Thinking process?

<p>Understand – Ideate – Create (C)</p> Signup and view all the answers

During which phase of the design process are user personas typically created?

<p>Discover stage (B)</p> Signup and view all the answers

Flashcards

Virtual Team Location

Working remotely, not in a shared physical space.

Innovation Definition

The commercialization of a new product or process.

Temporary Competitive Advantage Via Innovation

When barriers to imitation are low and intellectual property is hard to enforce.

Scope of Strategic Innovation

Managed Innovation, Strategic Alignment, and Industry Foresight.

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Integrating Design Thinking

Reviewing, Simulating, and Conversing.

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Design Thinking

Planning designs around the end-user's needs and perspective.

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Empathy in Design Thinking

Understanding and sharing the feelings of another.

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Iterative Design Thinking

A cyclical approach of prototyping, testing, and refining.

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Design Thinking Activities

Combines both individual and collective activities.

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Low-Fidelity Prototype Objective

To quickly test ideas and learn from failures inexpensively.

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User Interviews in Design Thinking

True. User interviews can be conducted at any stage.

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Prototype Testing: Interview Quantity

Five persons per Persona. This number helps detect main usability issues.

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Handling Many Ideas in Ideation

To categorize the ideas to make sense of them.

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Unblocking a Brainstorming Team

Propose new brainstorming techniques to stimulate creative thinking.

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Collaborative Design Philosophy

Steve Jobs adopted a collaborative design philosophy.

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Design Thinker Training

False. Anyone can become a design thinker.

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What does Design Thinking support?

A problem-solving approach focused on user needs to develop products, strategies and processes.

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What are Design Considerations NOT Linked With?

Design considerations are related to products, services and business but not computers.

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Who are Design Thinkers in an Organization?

Design Thinkers can be people, employees or managers within an organization that champion problem solving using design thinking approaches.

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Does design thinking improve services?

Design thinking supports in developing product features to improve the services to the customers.

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What isn't included in Design Thinking?

Comprehensive Principle of Design Thinking includes relationship, collaboration and communication, but not necessarily suppliers.

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What does communication skills include?

Communication skills involve speaking, writing, and visual communication to convey information clearly

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What does empathy mean in Design Thinking?

Empathy in design thinking involves understanding and identifying areas of concern from the perspective of the users.

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What are the steps of Design Thinking Process?

The steps of the design thinking process are: Empathize, Define, Ideate, Prototype, and Test

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Website content for students

Easy access to course details, such as descriptions, schedules, and requirements, is essential for current students.

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Source of problem statement info

The Empathize stage involves understanding the user's needs and experiences, which is crucial for defining the problem statement.

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Product design flaw

The chair doesn't function as a chair should.

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Missing design process step

Prototyping & Testing is a crucial step to validate design assumptions and gather user feedback.

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Forgotten question

Emphasize the question of user needs during the design.

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Bad interview strategy

Instead of encouraging short answers in the Empathy stage, encourage the person to elaborate and talk about their experiences.

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Design thinking first step

The Empathise stage is the first step in the design thinking process.

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Source of design brief

Clients generally provide the initial design brief to define the project's goals and constraints.

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Prototype

An initial model or design of a product used for testing and refinement.

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Ideate

The process of generating and sharing ideas, often using visuals over words.

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Empathize (in Design Thinking)

Gathering information about users and their needs.

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Case Study

A research strategy involving an in-depth, holistic analysis of a specific instance or phenomenon.

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Ideate (Process)

A process where you brainstorm ideas, get feedback, create an initial design and iterate.

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Define (in Design Thinking)

The step in design thinking that involves creating a composite user, developing a Point of View statement, and recognizing a challenge

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MVP (Minimum Viable Product)

A product with just enough features to attract early-adopter customers and validate a product idea early in the product development cycle

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Test (Design Process)

The step of design thinking that involves testing the design to see if it meets the needs of the user.

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Testing a Product Hypothesis

To quickly validate a product idea with minimal investment.

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The 'Three I's' of Design Thinking

Interest, Implementation, and Ideation are major components of Design Thinking.

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Collaborative Teamwork in Design Thinking

Essential for diverse perspectives and comprehensive solutions.

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Design Thinking Problem Focus

Problems that lie at the junction of human needs and economic demands.

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Frank Robinson's Term

Minimum Viable Product.

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Initial Design Thinking Steps

Understand, Ideate, Create.

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Prototype in Design Thinking

Helps the design team and client to visualize and handle the design concept

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Study Notes

  • Design Thinking supports developing the product, strategy, and process.

  • Design considerations are not linked with Computers.

  • Design Thinkers in an organization can be people, employees, and managers.

  • Design thinking supports developing product features to improve customer services.

  • A comprehensive principle of Design Thinking doesn't include suppliers.

  • Communication skills include speaking, writing, and visual communication.

  • In the stages of design thinking, empathy means identifying from the perspective of the employees.

  • The steps of the Design Thinking Process are: Empathize > Define > Ideate > Prototype > Test.

  • Design Thinking is not a linear process.

  • Design Thinking typically helps in innovation.

  • McKinsey & Co, BCG, and Bain & Co offer Design Thinking as a solution.

  • The true statement about the Prototype is that the objective is to have people interacting with your product.

  • Concise answers going straight to the point is not a good interview practice for user testing in the Empathy step.

  • A brainstorming session can be a mix of individual and collective activities.

  • The objective of a low-fidelity prototype is to test fast and fail cheap.

  • Interviewing target users is permissible at any step of the Design Thinking approach.

  • The more persons interviewed per Persona, the better to detect the main usability issues.

  • The suggestion for a team in the Ideation step with over 100 ideas is to prototype some of these ideas.

  • As an Innovation Consultant, provide feedback about the ideas, highlighting the good ones already proposed.

  • Henry Ford and Steve Jobs bought into a collaborative design philosophy.

  • Professional training in design is not necessary to become a design thinker.

  • The Prototype stage enables better management by allowing the design team to break testing down into smaller chunks.

  • The test stage of design thinking allows tweaks and refinements to the prototype, by observing and talking to customers so you learn whether your product hits the mark.

  • A characteristic of the location of a virtual team is that it can be remotely located.

  • Innovation is defined as the commercialization of a new product or process.

  • Innovation can help to provide a temporary competitive advantage when barriers to imitation are low, and intellectual property rights are difficult to enforce.

  • The scope of strategic innovation includes managed innovation, strategic alignment, and industry foresight.

  • Integrating design thinking in strategic innovation includes reviewing, simulating, and conversing.

  • Design thinking is when planning designs around the end-user.

  • Not wanting to work with older adults stems from a lack of empathy.

  • Although sometimes visualized as linear, design thinking is iterative.

  • A reason that companies implement design thinking is that it accelerates effectiveness.

  • Empathize is the design thinking step that addresses who one is creating the product for and conducts research on understanding the target market.

  • Internal stakeholders can include employees, other business units or departments, and top management.

  • A customer journey map represents a typical journey of a customer through a certain experience.

  • Main uses of a customer journey map include giving design thinkers a near first-hand experience of what a customer goes through.

  • Design thinking is also called human-centered design.

  • It is false that for building a customer journey map, only one customer needs to be interviewed

  • Your target customers are the recommended group with whom to test out the prototypes.

  • Interacting with an authentic audience and receiving feedback happens during the test step.

  • The usual order of a problem-solving process is define, prepare, try, and reflect.

  • An interactive representation or model of an idea or solution is created during the prototype step.

  • Ideate means the process for creating and sharing ideas, where you use images and sketches instead of words to describe your idea.

  • The stages of design thinking are false and not linear.

  • Stages of a design thinking workshop are a planning stage and a workshop stage

  • Learning goals in a design thinking workshop relate to understanding the culture of the organization.

  • Providing an introduction is important to engage participants during the design thinking workshop.

  • Closing remarks of the design thinking workshop supports motivating participants to apply concepts of design thinking at the workplace.

  • Collaboration in design thinking for strategic innovation involves all members of the organization for shared solutions for a complex problem.

  • Readiness of the organization for strategic innovation means changing the innovation process and being ready for change in the organization's capabilities.

  • The final step in the design process is to test.

  • During the empathize stage, one would consult experts to learn more about areas of concern and gain an understanding of other people's experiences.

  • Information about people's needs and motivations is also gathered during the empathize stage. -The first step in the Design Process is to: Empathize.

  • People are interviewed to gain an understanding of how they feel during the Empathize stage of Design Thinking.

  • In the test stage of design thinking, consumers are allowed to test a product or service.

  • Collecting feedback is an important portion of testing a prototype in the test stage of design thinking.

  • Design Thinking is defining, framing, and solving problems from users' perspectives.

  • The steps of the Design Thinking Process are: Empathize > Define > Ideate > Prototype > Test.

  • Ideo is associated the most with Design Thinking.

  • Design thinking typically helps in innovation.

  • Google does not have a 3 step process to bring about new innovations.

  • Design thinking is not a linear process.

  • Simplicity is not one of the profiles of design thinkers.

  • Majority of top executives regard Empathy as one of the top 3 leadership qualities.

  • The correct statement are: -Design sensibilities are a combination of design features, qualities and aesthetics. -Empathy is seeing with your own eye, hearing with your own ear and feeling the painwith your own heart.

  • To derive the power of design thinking, individuals, teams, and organizations must have a leap of faith about the existence of a solution.

  • Design thinking is convergence-divergence process.

  • The information about courses should definitely be on the website.

  • The information used to assemble a problem statement is gotten from the Empathize Stage

  • The chair will not be comfortable for the user.

  • Prototyping & Testing of the design process was missed

  • How much space is needed per person?

  • Encourage short answers that get right to the point is NOT a good interview strategy for the Empathy step.

  • Define as many possible solutions to the problem as possible is NOT an aspect of the Define step of design thinking?

  • You want to complete the POV - point of view at the define stage

  • It is False that Prototype should only be demonstrated and tested within the team

  • The initial design brief is provided by The client.

  • It is False that when defining a problem, your problem statement should include a solution.

  • It is True that design thinking can be applied in other professions? and Rashmi is at the empathise stage

  • Prototyping is a step in the design-thinking process

  • Experience Strategy the element of User Experience Design would the design strategy fall under?

  • It is False that Taking into account the look and feel of a product and its presentation is user-experience design?

  • It's false that No alterations are to be made in the design after the testing phase

  • User persons are created during Design stage of design process

  • Prototype what helps the design team and client to visualize and handle the design concept

  • It is True that design brief given by the client be modified or re-written?

  • Services, Products, Experiences, and all of the above are the ultimate goal of design thinking is to help you design better

  • Design thinking typically provides a solution based on problem-solving?

  • In the delivery phase we Iterate, Test, Prototype, All of above

  • Everything to do with products that succeed is related to design thinking.

  • Convergent thinking is the way to narrow down the thoughts to reach at the final solution

  • It is True that Empathy is crucial because it allows design thinkers to set aside their assumptions about the world to gain insight into users and their needs?

  • Defining the problem is the key in any design thinking process -The goal of a test phase is to understand both what component of your idea didn't work and to understand what component of your idea worked.

  • False because the winning design is typically that which most closely meets the design brief and need not necessarily adhere to budget and timeline

  • A sitemap is what diagram portraying the general structure and architecture of the website

  • Minimum viable product MVP stands for

  • In the prototype phase continuous iterations can take place which is considered an experimental phase.

  • Design Thinking is what is a process for creating and sharing ideas, where you use images and sketches instead of words to describe your idea.

  • Design Thinking what is a non-linear process

  • Design thinking is a process for creative problem solving.

  • Profit-centric is not considered for design thinking.

  • To empathize, one has to Observe, Engage, and Listen, as well as "all of the above."

  • Stories are not tools of visualization.

  • Visual storytelling is the most compelling type of story

  • Consumers testing a product or service happens in the test stage of design thinking.

  • Feedback matters when testing in design thinking

  • Mind maps used to Generate, Visualize, Structure, "All of the above" ideas

  • Journey mapping is also called path mapping

  • Online Marketing is not a tool of Design Thinking?

  • Arrows are not components of a mind map it should be Branches, Arrows, Central Idea, All the above are components.

  • Journey mapping maps helps throughout "all of the above" phases

  • “Experience mapping” is used to identify needs that customers are often unable articulate;

  • Value chain analysis examines how an organization interacts with value chain partners to come up with new offerings.

  • Prototype is a "test"

  • A hypothesis is a conjecture

  • Learning launches help test value-generating assumptions.

  • First model/design of a product is called Prototype.

  • Ideating is the process of creating and sharing ideas using visuals instead of relying on words

  • The information to construct a problem statement comes from the Empathize Stage

  • Design thinking principles DO NOT include “Credibility” The final step in design process is “Test” The purpose of building a Minimum Viable Product is NOT about having maximum resources Design thinking does not include the "three I’s” of design thinking.

  • The Define is used for "collaborative teamwork" Design Thinking is suited to solve problems at “all of the above” business, logic, all demands. Frank Robinson defined and coined "MVP" Design Thinking process began with the following 3 step process: “Understand, Improve and Apply” “Design stage" is is what user personnas use Deep-Dive was IDEO's first expression of design thinking.

  • During the test stage, a design team and client use to help visualize and handle the design

  • Hear, Create, Deliver: human centric design was re-interpreted as a acronym to mean The ultimate goal of design thinking is "All of the above" which is to help you design better service, products, and experiences

  • Design thinking is a non-linear process.

  • It is false the the create phase does to recognise existing knowledge in the challenge space

  • Design thinking is everything to do with products that succeed.

  • "Convergent thinking" what is is the key to narrow down the thoughts to reach at the final solution

  • Design thinking is also known as “all of the above which Adaptable Enquiry, Strategic design thinking, Transformation by design

  • ” ““The goal of the prototype is both what to understand what your idea does and doesn't work

  • "Agile Methodology" is used for design thinking

  • Business Process Management (BPM) stands for what?

  • Agile Methodology (49) is an isterive (50) Define - Design - Develop - Test - Deploy

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