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In a survey about managerial stress, managers were asked whether or not they have high blood pressure. Which level of measurement is this?

Nominal

When a survey is sent to a sample of potential respondents, most often, not all of them answer. What kind of bias is this?

Statistical bias.

As you write this exam, you are actually thinking about your favorite plant. It is cold in Uppsala and you are worried that it might be too cold sitting on the window sill. What level of measurement is a temperature scale?

Interval

When drawing on existing theoretical frameworks and a priori ideas in the coding:

  • You get help with structuring your coding/analysis, but you risk "boxing in" or "shoehorning" your answers, while missing out on other patterns and explanations.

Coding is a creative process in which you:

  • Work with data in order to find patterns so that you can make sense of a certain phenomenon.

The interview method is appropriate when:

  • The researcher wants to get deep knowledge about a certain phenomenon.

Only 40 people answered a survey that was sent to 200 people, to give a response rate of 20%. The people who did not answer might be systematically different from those who did. What is this kind of bias called?

Non-response bias.

Ontology, epistemology, and methodology are connected. The assumptions we make regarding how we perceive reality provide guidance on how we acquire knowledge about reality, and thus, what kind of methods we apply. In the process of gaining knowledge through scientific methods, we often shift perspectives depending on the research question. From a positivist perspective, is it possible to be objective?

Yes

Ontology, epistemology, and methodology are connected. The assumptions we make regarding how we perceive reality provide guidance on how we acquire knowledge about reality, and thus, what kind of methods we apply. In the process of gaining knowledge through scientific methods, we often shift perspectives depending on the research question. From a constructivist (anti-positivist) perspective, is it possible for an excellent researcher to be objective?

No

When you code your data according to the Gioia, Corely & Hamilton method, which coding approach is most appropriate?

  • You move from data-text (empirics) to higher analytical levels by aggregating and condensing.

When you are charting the territory you become, to some degree, embedded in the topic. The Gioia, Corely, and Hamilton (2012) article talked of the importance in qualitative research to, "get in there and get your hands dirty (p. 19)". They also highlighted the risk of getting too close and "going native." What did they mean?

Adopting the informant's view and losing your higher-level perspective.

Is theory the outcome of data collection when applying an inductive approach?

Yes

If we wanted to investigate a vaguely understood phenomenon, which approach are we likely to use in our research?

Inductive

About 30 years ago, a good friend did a survey on gay consumption habits. There were no lists of gay people, so instead, he sent his survey to 8 gay friends and asked them to pass the survey on to their gay friends. This is sort of like sending a chain letter. What kind of sample is this?

Snowball

James has a keen interest in bees and has three beehives in his yard. At their peak, each hive has about 80 000 bees. He is concerned that people in the neighborhood might be nervous about living next to 240 000 bees. He created a small survey and emailed it to a couple of his neighbors. In the email he asked that they please share the survey with their friends. He hopes the survey gets passed along enough times to get a final sample of about 100 responses. What is this sampling method called?

Snowball

Which term describes combining several qualitative and/or quantitative methods?

Triangulation.

The method chapter:

Should in detail describe how the research has been conducted, such as who did what, how, and when.

With respect to Professor Wedlin's lecture on research design, which statement DOES NOT describe why a research design is needed? A research design:

  • Facilitates the formation of a research question that is relevant and researchable.

What is a cross-sectional research design and what is one of its greatest weaknesses?

Data is collected at a specific point in time, so concluding causal inference is weak.

What are a few of the norms we follow in pursuit of conducting ethical research?

Not harming participants, respecting privacy, and ensuring transparency so that the research can be evaluated.

Does argumentation play any role in presenting research?

Of course. Argumentation is in some cases more important than the evidence from data. Data is meaningless without interpretation and argumentation.

One way to describe coding is finding your way from "raw data" to "making a statement". Coding methods we looked at included Grounded Theory, Thematic Coding, and the Gioia Method. Coding is:

Most often inductive going from data to theory, but can be applied deductively to test a theory by looking for qualitative findings in the data.

Which statement best describes qualitative data coding?

  • It is the process of organizing and labeling data.

When you code your data according to the Gioia, Corely & Hamilton method, which coding approach is most appropriate?

You move from data-text (empirics) to higher analytical levels by aggregating and condensing.

My PhD thesis was about fish consumption. One way I collected data was to invite 8 friends for a fish dinner that I had prepared. During dinner, we discussed a set of topics that I had prepared ahead of time. I took a lot of notes during dinner. What kind of data collection was this?

  • A focus group.

A researcher conducted interviews in order to develop a theory about customer-supplier relationships. She asked each respondent to describe the relationship in her/his own words without specific questions or prompting. What type of interview format did she use?

Unstructured

For an interview guide, which format (open or structured) would best fit the inductive approach?

  • Questions should reflect the research question, open or structured is not relevant.

James was surprised that people are most irritated by bees while barbequing and eating outdoors. Bees are vegetarian, wasps eat meat. To try and understand what he perceived as confusion, he developed a guide for what he wanted to discuss (based on theory), and invited 8 friends over for a one-hour discussion. What kind of data collection method is this?

  • A focus group.

Which type of validity refers to the degree to which two indicators of the same construct correlate?

COnvergent

When creating a questionnaire, what is a good way to make sure you properly cover the dimensions of each construct?

  • Start by looking at existing questionnaire on similar topics or theories.

In a survey about healthy living and stress, managers were asked their weight and height. Which level of measurement is this?

Ratio

The ontological perspectives positivism and constructivism (also interpretivism, anti-positivism, relativism, etc.), can be envisioned along a spectrum: Positivism ------------ Constructivism.

The perspectives are associated with different views on how the world works. Which of the following is more associated with a positivist perspective?

Measurement

When using an inductive approach, is theory the outcome of data collection?

Yes

What sort of research methods are most commonly associated with a inductive research approach?

Qualitative methods.

What sort of research methods are most commonly associated with a deductive research approach?

Quantitative methods.

Sometimes, phenomena are well understood and well defined. If we wanted to investigate them, which approach are we likely to use in our research?

Deductive

Which answer would best fit the inductive approach?

  • The researcher, through a literature review, finds that there is a lack of theory explaining a certain phenomenon. Then, decides to investigate.

What is the research design?

It is the plan for how a research project will be conducted.

If we wanted to investigate a well-understood and well-defined phenomenon, which approach are we likely to use in our research?

Deductive

Which answer best describes a case-study design?

It emphasizes a full contextual analysis of a few events or conditions and their interrelations.

One way to construct relevant research questions is to first consider research problems. Are we lacking knowledge about an important issue? Is there a practical problem that needs solving? Another way is to consider the cost of not solving a problem. What are the consequences of not solving the climate crisis?

What is the role of the research question?

To motivate and focus the research.

Charting the territory means to learn about the topic area, which includes looking for previous conceptual papers and research studies. In social sciences, research questions:

May motivate theory development.

The research questions should:

Be researchable and represent a gap in knowledge.

James made a survey to send to Campus Gotland students. Statistically speaking, this is the population. He has a current list of all CG students, including their contact information. He will take a sample from the list and send out the survey. What is the list called?

The samplin frame

Test your knowledge of research methods, measurement levels, and biases with this quiz. The questions cover topics such as survey measurements, biases in survey responses, and the appropriateness of interview methods.

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