Untitled Quiz

Study Notes

Enterprise Marketing is the process of promoting and selling products or services, including market research, advertising, sales, and distribution.
It is crucial for the success of any business.
It helps reach target customers, build brand awareness, and drive sales.

Market research is the process of gathering, analyzing, and interpreting information about a market.
This includes information about the target audience, competitors, and industry trends.
Methods:
- Primary Research: Collecting new data through surveys, interviews, focus groups, and observations.
- Secondary Research: Analyzing existing data from reports, studies, and other sources.
Steps:
- Define Objectives: Determine what needs to be learned from the research.
- Design Research: Choose the method and tools for data collection.
- Collect Data: Gather information according to the research design.
- Analyze Data: Interpret the data to make informed decisions.
- Report Findings: Present the results and insights gained from the research.

Product Strategy:
- Product Design: Creating a product that meets customer needs and preferences.
- Product Life Cycle: Stages from introduction to decline.
Pricing Strategy: Methods for setting prices.

Components:
- Executive Summary: Overview of the marketing plan and key strategies.
- Market Analysis: Insights into the market and target audience.
- Marketing Objectives: Specific, measurable goals, (e.g. increase sales).
- Marketing Strategies: Detailed approach for achieving objectives.
- Action plan: Specific actions and timelines for implementing strategies.
- Budget: Allocation of financial resources for marketing activities.
- Evaluation: Metrics and methods for assessing the effectiveness of the marketing plan.

Digital Marketing: Marketing through digital channels like social media, email, search engines, and websites.
Techniques
- Social Media Marketing: Promoting products using platforms like Facebook, Instagram, and Twitter.
- Search Engine Optimization (SEO): Improving website visibility in search results.
- Email Marketing: Sending promotional emails to customers.
- Content Marketing: Creating valuable content to attract and engage users.

Sales Funnel: Stages from awareness to purchase.
- Awareness: Potential customers become aware of the product.
- Interest: Customers show interest and seek more information.
- Consideration: Customers evaluate the product.
- Decision: Customers decide to buy the product.
- Retention: Building relationships after the purchase.
Sales Pitch
Negotiation

Illustrative cases of a local startup's strategy and a digital marketing campaign.

Effective marketing is key to business growth. Understanding market research, marketing strategies, modern sales techniques, and customer relationships are essential.