Podcast
Questions and Answers
What agency created the campaign that used the song Dumb Ways to Die?
What agency created the campaign that used the song Dumb Ways to Die?
- Ogilvy
- McCann (correct)
- BBDO
- JWT
What was the focus of the marketing campaign mentioned in the text?
What was the focus of the marketing campaign mentioned in the text?
- Healthy eating habits
- Financial investments
- Safety on train tracks (correct)
- Environmental conservation
What was the name of the song used in the marketing campaign by McCann?
What was the name of the song used in the marketing campaign by McCann?
- Smart Choices Matter
- Live Life Fully
- Dumb Ways to Die (correct)
- Safety First
How many downloads did the game associated with the marketing campaign have on Android?
How many downloads did the game associated with the marketing campaign have on Android?
Where did the marketing campaign discussed in the text achieve the number one spot?
Where did the marketing campaign discussed in the text achieve the number one spot?
What kind of audience did the campaign resonate with, according to the text?
What kind of audience did the campaign resonate with, according to the text?
What major awards did the agency win for this campaign, as mentioned in the text?
What major awards did the agency win for this campaign, as mentioned in the text?
What aspect of the campaign made it engaging for the target audience, based on the text?
What aspect of the campaign made it engaging for the target audience, based on the text?
"Dumb Ways to Die" campaign resonated with its audience due to its understanding of what characteristic of young people, according to the text?
"Dumb Ways to Die" campaign resonated with its audience due to its understanding of what characteristic of young people, according to the text?
