5 Whys Analysis and Marketing Insights Quiz
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Questions and Answers

What agency created the campaign that used the song Dumb Ways to Die?

  • Ogilvy
  • McCann (correct)
  • BBDO
  • JWT
  • What was the focus of the marketing campaign mentioned in the text?

  • Healthy eating habits
  • Financial investments
  • Safety on train tracks (correct)
  • Environmental conservation
  • What was the name of the song used in the marketing campaign by McCann?

  • Smart Choices Matter
  • Live Life Fully
  • Dumb Ways to Die (correct)
  • Safety First
  • How many downloads did the game associated with the marketing campaign have on Android?

    <p>50 million</p> Signup and view all the answers

    Where did the marketing campaign discussed in the text achieve the number one spot?

    <p>App Store</p> Signup and view all the answers

    What kind of audience did the campaign resonate with, according to the text?

    <p>Young people</p> Signup and view all the answers

    What major awards did the agency win for this campaign, as mentioned in the text?

    <p>Cannes Lion Awards</p> Signup and view all the answers

    What aspect of the campaign made it engaging for the target audience, based on the text?

    <p>'Fun component'</p> Signup and view all the answers

    "Dumb Ways to Die" campaign resonated with its audience due to its understanding of what characteristic of young people, according to the text?

    <p>'Desire for catchy tunes and viral content'</p> Signup and view all the answers

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