9 Questions
What agency created the campaign that used the song Dumb Ways to Die?
McCann
What was the focus of the marketing campaign mentioned in the text?
Safety on train tracks
What was the name of the song used in the marketing campaign by McCann?
Dumb Ways to Die
How many downloads did the game associated with the marketing campaign have on Android?
50 million
Where did the marketing campaign discussed in the text achieve the number one spot?
App Store
What kind of audience did the campaign resonate with, according to the text?
Young people
What major awards did the agency win for this campaign, as mentioned in the text?
Cannes Lion Awards
What aspect of the campaign made it engaging for the target audience, based on the text?
'Fun component'
"Dumb Ways to Die" campaign resonated with its audience due to its understanding of what characteristic of young people, according to the text?
'Desire for catchy tunes and viral content'
Test your knowledge on how to use the 5 Whys method to dig deeper into insights for marketing campaigns. Explore how the process can lead to understanding consumer behavior with a focus on men in their 40s attending health clubs. Dive into the reasons behind their desire to lose weight and get in shape.
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