quest.docx - Google Docs.pdf

‭1.‬ W‭ hich‬‭data‬‭stream‬‭category‬‭should‬‭be‬‭assigned‬‭to‬‭use‬‭the‬‭data‬‭for‬‭time-based‬‭operations‬ ‭in segmentation and calculated insights?‬ ‭a.‬ ‭Transaction‬ ‭b.‬ ‭Individual‬ ‭c.‬ ‭Sales Order‬ ‭d.‬ ‭Engagement‬ ‭2.‬ ‭What are the two...

‭1.‬ W‭ hich‬‭data‬‭stream‬‭category‬‭should‬‭be‬‭assigned‬‭to‬‭use‬‭the‬‭data‬‭for‬‭time-based‬‭operations‬ ‭in segmentation and calculated insights?‬ ‭a.‬ ‭Transaction‬ ‭b.‬ ‭Individual‬ ‭c.‬ ‭Sales Order‬ ‭d.‬ ‭Engagement‬ ‭2.‬ ‭What are the two distinct phases of data model management in Data Cloud?‬ ‭a.‬ ‭Data Activation‬ ‭b.‬ ‭Data Ingestion‬ ‭c.‬ ‭Data Actions‬ ‭d.‬ ‭Data Modeling‬ ‭3.‬ W‭ hat‬ ‭are‬ ‭two‬ ‭benefits‬ ‭Data‬ ‭Cloud‬ ‭provides‬ ‭a‬ ‭company‬ ‭in‬‭relation‬‭to‬‭managing‬‭customer‬ ‭data?‬ ‭a.‬ ‭Unified Identity Resolution‬ ‭b.‬ ‭Data Harmonization‬ ‭c.‬ ‭Data Governance‬ ‭d.‬ ‭Data Marketplace‬ ‭4.‬ W‭ hich‬ ‭two‬ ‭features‬ ‭are‬ ‭impacted‬ ‭by‬ ‭the‬ ‭timezone‬ ‭setting‬ ‭in‬ ‭the‬ ‭org‬ ‭Data‬ ‭Cloud‬ ‭is‬ ‭provisioned in?‬ ‭a.‬ ‭Segment Schedule‬ ‭b.‬ ‭Identity Resolution‬ ‭c.‬ ‭Ingestion Schedule‬ ‭d.‬ ‭Activation Schedule‬ ‭5.‬ H‭ ow‬ ‭does‬ ‭identity‬ ‭resolution‬ ‭select‬ ‭attributes‬ ‭for‬ ‭unified‬ ‭individuals‬ ‭when‬ ‭there‬ ‭Is‬ ‭conflicting information in the data model?‬ ‭a.‬ ‭Creates additional contact points‬ ‭b.‬ ‭Leverages reconciliation rules‬ ‭c.‬ ‭Creates additional rulesets‬ ‭d.‬ ‭Leverages match rules‬ ‭6.‬ ‭Which of the following cannot be used in Segmentation? (Choose 2 answers)‬ ‭a.‬ ‭Date Time Measures‬ ‭b.‬ ‭Numeric Measures‬ ‭c.‬ ‭Aggregate Functions‬ ‭d.‬ ‭Text Measures‬ ‭7.‬ W‭ hich‬ ‭three‬ ‭options‬ ‭can‬ ‭be‬ ‭used‬ ‭to‬ ‭build‬‭a‬‭filter‬‭in‬‭the‬‭Segmentation‬‭Canvas?‬‭(Choose‬‭3‬ ‭answers)‬ ‭a.‬ ‭Data Lake Objects‬ ‭b.‬ ‭Streaming Insights‬ ‭c.‬ ‭Calculated Insights‬ ‭d.‬ ‭Related Attributes‬ ‭e.‬ ‭Direct Attributes‬ ‭8.‬ W‭ hich‬ ‭method‬ ‭should‬ ‭an‬ ‭administrator‬ ‭use‬‭when‬‭performing‬‭aggregations‬‭in‬‭windows‬‭of‬ ‭15 minutes on data collected via the Interactions SDK and Mobile SDK?‬ ‭a.‬ ‭Activation‬ ‭b.‬ ‭Segment‬ ‭c.‬ ‭Streaming Insight‬ ‭d.‬ ‭Calculated Insight‬ ‭9.‬ W‭ hich‬ ‭configuration‬ ‭can‬ ‭support‬ ‭separate‬ ‭Amazon‬ ‭S3‬ ‭buckets‬ ‭for‬ ‭data‬ ‭ingestion‬ ‭and‬ ‭activation?‬ ‭a.‬ ‭Dedicated S3 data sources in activation setup‬ ‭b.‬ ‭Dedicated S3 data sources in Data Cloud setup‬ ‭c.‬ ‭Separate user credentials for data stream and activation‬ ‭d.‬ ‭Separate user credentials for data stream and activation target‬ ‭10.‬‭Which three components of Data Cloud can be bundled within a Data Kit?‬ ‭a.‬ ‭Data Models‬ ‭b.‬ ‭Calculated Insights‬ ‭c.‬ ‭Segments‬ ‭d.‬ ‭Data Streams‬ ‭e.‬ ‭Identity Resolution Rulesets‬ ‭11.‬‭Which three Data Model objects do Reconciliation Rules operate across?‬ ‭a.‬ ‭Individual‬ ‭b.‬ ‭Party Identification‬ ‭c.‬ ‭Contact Point Email‬ ‭d.‬ ‭Contact‬ ‭e.‬ ‭Lead‬ ‭12.‬‭An‬‭organization‬‭wants‬‭to‬‭enable‬‭users‬‭with‬‭the‬‭ability‬‭to‬‭identify‬‭and‬‭select‬‭text‬‭attributes‬ ‭from a picklist of options. Which Data Cloud feature can help with this use case?‬ ‭a.‬ ‭Transformation Formulas‬ ‭b.‬ ‭Data Harmonization‬ ‭c.‬ ‭Value Suggestion‬ ‭d.‬ ‭Global Picklists‬ ‭13.‬‭Which three objects are created as a result of Identity Resolution?‬ ‭a.‬ ‭Unified Subscriber‬ ‭b.‬ ‭Unified Data Model‬ ‭c.‬ ‭Unified Contact Point‬ ‭d.‬ ‭Unified Link‬ ‭e.‬ ‭Unified Individual‬ ‭14.‬‭Which two common use cases can be addressed with Data Cloud?‬ ‭a.‬ ‭Harmonize data from multiple sources with a standardized and‬ ‭extendable data model‬ ‭b.‬ ‭Understand and act upon customer data to drive more relevant‬ ‭experiences‬ ‭c.‬ ‭Safeguard critical business data by serving as a centralized system for‬ ‭backup and disaster recovery‬ ‭d.‬ ‭Govern enterprise data lifecycle through a centralized set of policies and‬ ‭processes‬ ‭15.‬‭An‬‭administrator‬‭has‬‭configured‬‭the‬‭Salesforce‬‭CRM‬‭connector‬‭and‬‭set‬‭up‬‭a‬‭data‬‭stream‬‭for‬ ‭the‬ ‭Case‬ ‭object.‬ ‭A‬ ‭new‬ ‭custom‬ ‭field‬ ‭called‬ ‭"Business‬ ‭Priority"‬ ‭was‬ ‭created‬ ‭on‬ ‭the‬ ‭Case‬ ‭object.‬ ‭However,‬ ‭that‬‭field‬‭is‬‭not‬‭available‬‭when‬‭trying‬‭to‬‭add‬‭it‬‭in‬‭the‬‭data‬‭stream.‬‭What‬ ‭could be causing this issue?‬ ‭a.‬ ‭Custom fields on the Case objects are not supported for ingesting into Data‬ ‭Cloud‬ ‭b.‬ ‭Utilize the Salesforce Dataloader application to perform a bulk upload from a‬ ‭desktop‬ ‭c.‬ ‭The Data Cloud administrator does not need to do anything. After 24 hours‬ ‭when the data stream refreshes, it will automatically include any new fields‬ ‭that were added to CRM‬ ‭d.‬ ‭The Salesforce Integration User is missing "Read" permissions on the‬ ‭newly created field‬ ‭16.‬‭How does Data Cloud handle an individual's right to be forgotten?‬ ‭a.‬ ‭Deletes the specified Individual and records from any DMO/DLO related‬ ‭to the Individual.‬ ‭b.‬ ‭Deletes the specified Individual and records from any DSO mapped to the‬ ‭Individual DM‬ ‭c.‬ ‭Deletes the records from all DSOs and any downstream DMOs are updated‬ ‭at the next scheduled ingestion.‬ ‭d.‬ ‭Deletes the specified Individual record and its Unified Individual Link record.‬ ‭17.‬‭Which three out-of-the-box connectors are available for Data Cloud?‬ ‭a.‬ ‭Marketing Cloud‬ ‭b.‬ ‭B2C Commerce‬ ‭c.‬ ‭Slack Connector‬ ‭d.‬ ‭Amazon S3‬ ‭e.‬ ‭Amazon Redshift Connector‬ ‭18.‬‭What‬ ‭is‬ ‭the‬ ‭first‬ ‭step‬ ‭to‬ ‭set‬ ‭up‬ ‭and‬ ‭configure‬ ‭a‬ ‭Data‬ ‭Cloud‬ ‭instance‬ ‭after‬ ‭it‬ ‭has‬ ‭been‬ ‭provisioned?‬ ‭a.‬ ‭Complete the Salesforce Data Cloud "Get Started'' process‬ ‭b.‬ ‭Connect to the Marketing Cloud Account Data Cloud is provisioned in‬ ‭c.‬ ‭Enable Customer Data Cloud Admin permission set to the relevant‬ ‭Salesforce CRM user‬ ‭d.‬ ‭Connect to the Salesforce CRM org Data Cloud is provisioned in‬ ‭19.‬‭A‬ ‭customer‬ ‭wants‬‭to‬‭use‬‭the‬‭transactional‬‭data‬‭from‬‭their‬‭data‬‭warehouse‬‭in‬‭Data‬‭Cloud.‬ ‭They‬‭are‬‭only‬‭able‬‭to‬‭export‬‭the‬‭data‬‭via‬‭a‬‭SFTP‬‭site.‬‭What‬‭are‬‭two‬‭recommended‬‭ways‬‭to‬ ‭bring this data into Data Cloud?‬ ‭a.‬ ‭Manually import the file using the Data Import Wizard‬ ‭b.‬ ‭Utilize Salesforce's Dataloader application to perform a bulk upload from a‬ ‭desktop‬ ‭c.‬ ‭Import the file into Google Cloud Storage and ingest with the Cloud‬ ‭Storage Connector‬ ‭d.‬ ‭Import the file into Amazon S3 and ingest with the Cloud Storage‬ ‭Connector‬ ‭20.‬‭What happens if no file name is specified in AWS S3 data stream during ingestion?‬ ‭a.‬ ‭The system does not fetch any file and the data stream shows an error.‬ ‭b.‬ ‭The system chooses the first file found in the S3 bucket‬ ‭c.‬ ‭The ingestion setup can’t be completed without specifying the filename.‬ ‭d.‬ ‭The ingestion setup is completed but the data stream shows 0 records‬ ‭21.‬‭A‬ ‭customer‬ ‭wants‬‭to‬‭use‬‭the‬‭transactional‬‭data‬‭from‬‭their‬‭data‬‭warehouse‬‭in‬‭Data‬‭Cloud.‬ ‭They‬‭are‬‭only‬‭able‬‭to‬‭export‬‭the‬‭data‬‭via‬‭an‬‭SFTP‬‭site.‬‭How‬‭should‬‭the‬‭file‬‭be‬‭brought‬‭into‬ ‭Data Cloud?‬ ‭a.‬ ‭Ingest the file with the SFTP Connector.‬ ‭b.‬ ‭Ingest the file through the Cloud Storage Connector.‬ ‭c.‬ ‭Manually import the file using the Data Import Wizard.‬ ‭d.‬ ‭Use Salesforce's Dataloader application to perform a bulk upload from a‬ ‭desktop.‬ ‭22.‬‭The‬‭website‬‭team‬‭at‬‭Cumulus‬‭Financial‬‭Services‬‭wants‬‭to‬‭understand‬‭which‬‭identified‬‭users‬ ‭have‬‭browsed‬‭the‬‭jobs‬‭page‬‭on‬‭their‬‭website‬‭at‬‭least‬‭twice‬‭within‬‭the‬‭last‬‭12‬‭hours.‬‭Which‬ ‭component should a consultant recommend to achieve this goal?‬ ‭a.‬ ‭Streaming Insight‬ ‭b.‬ ‭Calculated Insight‬ ‭c.‬ ‭Streaming Data Transformation‬ ‭d.‬ ‭Segment‬ ‭23.‬‭Which two characteristics describe the Customer 360 data model?‬ ‭a.‬ ‭A Conceptual Model‬ ‭b.‬ ‭A Static Model‬ ‭c.‬ ‭A Product Sold By Salesforce‬ ‭d.‬ ‭A Canonical Model‬ ‭24.‬‭What does it mean to build a trust-based, first-party data asset?‬ ‭a.‬ ‭To provide trusted, first-party data in the Data Cloud Marketplace that follows‬ ‭all compliance regulations‬ ‭b.‬ ‭To provide transparency and security for data gathered from‬ ‭individuals who provide consent for its use and receive value in‬ ‭exchange‬ ‭c.‬ ‭To obtain competitive data from reliable sources through interviews, surveys,‬ ‭and polls‬ ‭d.‬ ‭To ensure opt-in consents are collected for all email marketing as required by‬ ‭law‬ ‭25.‬‭A‬ ‭customer‬ ‭requests‬ ‭that‬ ‭their‬ ‭personal‬ ‭data‬ ‭be‬ ‭deleted.‬ ‭Which‬ ‭action‬ ‭should‬ ‭be‬ ‭performed to accommodate this request in Data Cloud?‬ ‭a.‬ ‭Manually delete customer and related records using the Profile Explorer‬ ‭b.‬ ‭Use Consent API to request deletion of the customer's information‬ ‭c.‬ ‭Utilize/Use the Data Rights Subject Request tool to request deletion of‬ ‭the customer's information‬ ‭d.‬ ‭Use Ingestion API to request deletion of the customer's information‬ ‭26.‬‭What‬‭is‬‭the‬‭correct‬‭formula‬‭to‬‭display‬‭the‬‭value‬‭of‬‭the‬‭raw‬‭data‬‭column‬‭of‬‭"RetailPrice'‬‭plus‬ ‭an additional 5 percent?‬ ‭a.‬ ‭sourceField['RetailPrice1*l.05‬ ‭b.‬ ‭SELECT(['RetailPrice']1.05)‬ ‭c.‬ ‭sourceField['retailprice']*1.05‬ ‭d.‬ ‭SELECT(['retailprice']1.05)‬ ‭27.‬‭Which‬ ‭data‬ ‭model‬ ‭subject‬ ‭area‬ ‭defines‬ ‭the‬ ‭revenue‬ ‭or‬ ‭quantity‬ ‭for‬ ‭an‬ ‭opportunity‬ ‭by‬ ‭product family?‬ ‭a.‬ ‭Engagement‬ ‭b.‬ ‭Product‬ ‭c.‬ ‭Party‬ ‭d.‬ ‭Sales Order‬ ‭28.‬‭Which‬ ‭option‬ ‭allows‬ ‭an‬ ‭organization‬ ‭an‬ ‭easy‬ ‭way‬ ‭to‬ ‭ingest‬ ‭Marketing‬ ‭Cloud‬ ‭subscriber‬ ‭profile attributes into Data Cloud on a daily basis?‬ ‭a.‬ ‭Marketing Cloud Connect API‬ ‭b.‬ ‭Email Studio Starter Data Bundle‬ ‭c.‬ ‭Profile attributes are not yet supported‬ ‭d.‬ ‭Automation Studio and Profile API‬ ‭e.‬ ‭Marketing Cloud Data extension Data Stream‬ ‭29.‬‭Which two dependencies can prevent a Data Stream from being deleted?‬ ‭a.‬ ‭A data stream attribute is mapped to a Data Model object‬ ‭b.‬ ‭A data stream attribute is used in Calculated Insight‬ ‭c.‬ ‭A data stream attribute is used in Segmentation‬ ‭d.‬ ‭A data stream attribute is used in Activation‬ ‭30.‬‭Which two dependencies prevent a data stream from being deleted? (Choose 2 answers)‬ ‭a.‬ ‭The underlying data lake object is used in activation.‬ ‭b.‬ ‭The underlying data lake object is used in a data transform.‬ ‭c.‬ ‭The underlying data lake object is mapped to a data model object.‬ ‭d.‬ ‭The underlying data lake object is used in segmentation.‬ ‭31.‬‭What can be customized in the Data Cloud canonical model?‬ ‭a.‬ ‭Fields‬ ‭b.‬ ‭Objects, Fields, and Relationships‬ ‭c.‬ ‭Objects and Fields‬ ‭d.‬ ‭Objects‬ ‭32.‬‭Which feature can integrate in real time with Salesforce CRM?‬ ‭a.‬ ‭Data Actions‬ ‭b.‬ ‭Identity Resolution‬ ‭c.‬ ‭CRM Starter Bundle‬ ‭d.‬ ‭Data Model Triggers‬ ‭33.‬‭Which‬‭operator‬‭can‬‭be‬‭used‬‭to‬‭create‬‭a‬‭segment‬‭for‬‭a‬‭birthday‬‭campaign‬‭that‬‭is‬‭evaluated‬ ‭daily?‬ ‭a.‬ ‭Is This Year‬ ‭b.‬ ‭Is Anniversary Of‬ ‭c.‬ ‭Is Between‬ ‭d.‬ ‭Is Birthday‬ ‭34.‬‭What‬ ‭is‬ ‭the‬ ‭first‬ ‭thing‬ ‭a‬ ‭business‬ ‭stakeholder‬ ‭should‬ ‭focus‬ ‭on‬ ‭when‬ ‭considering‬ ‭a‬ ‭Data‬ ‭Cloud implementation?‬ ‭a.‬ ‭Review consent and privacy management policies‬ ‭b.‬ ‭Obtain cross-organizational buy‬ ‭c.‬ ‭Identify activation targets‬ ‭d.‬ ‭Identify data sources‬ ‭35.‬‭What is a unique requirement of a Streaming Insight query?‬ ‭a.‬ ‭A dimension‬ ‭b.‬ ‭A measurement‬ ‭c.‬ ‭A window function‬ ‭d.‬ ‭A WHERE clause‬ ‭36.‬‭Which‬ ‭two‬ ‭objects‬ ‭or‬ ‭fields‬ ‭are‬ ‭supported‬ ‭for‬ ‭ingestion‬ ‭using‬ ‭the‬ ‭Salesforce‬ ‭CRM‬ ‭connector?‬ ‭a.‬ ‭Custom Big Objects‬ ‭b.‬ ‭Standard Big Objects‬ ‭c.‬ ‭Standard Objects‬ ‭d.‬ ‭Custom Objects‬ ‭37.‬‭How‬ ‭many‬ ‭days‬ ‭of‬ ‭historical‬ ‭data‬ ‭is‬ ‭loaded‬ ‭when‬ ‭B2C‬ ‭Commerce‬ ‭Data‬‭Stream‬‭is‬‭created‬ ‭from the Order Bundle?‬ ‭a.‬ ‭90 days‬ ‭b.‬ ‭60 days‬ ‭c.‬ ‭30 days‬ ‭d.‬ ‭10 days‬ ‭38.‬‭Which two statements about Data Cloud's Web and Mobile App connector are true?‬ ‭a.‬ ‭Any Data Streams associated with Web or Mobile connector app will be‬ ‭automatically deleted upon deleting the app from Data Cloud Setup‬ ‭b.‬ ‭Data Cloud administrators can see the status of a Web or Mobile‬ ‭connector app on the app details page‬ ‭c.‬ ‭Tenant Specific Endpoint is auto-generated in Data Cloud when setting‬ ‭up a Mobile or Web app connection‬ ‭d.‬ ‭Mobile and Web SDK schema can be updated to delete an existing field‬ ‭39.‬‭Which three actions can be applied to a previously created segment?‬ ‭a.‬ ‭Reactivate‬ ‭b.‬ ‭Export‬ ‭c.‬ ‭Delete‬ ‭d.‬ ‭Copy‬ ‭e.‬ ‭Inactivate‬ ‭40.‬‭How does an administrator increase the consolidation rate for Identity Resolution?‬ ‭a.‬ ‭Change all reconciliation rules to Source Sequence‬ ‭b.‬ ‭Add more matching rules to broaden the search for matches‬ ‭c.‬ ‭Change the Ignore Empty Value option‬ ‭d.‬ ‭Reduce the number of matching rules‬ ‭41.‬‭An‬ ‭organization‬ ‭is‬ ‭looking‬ ‭to‬ ‭use‬ ‭Data‬ ‭Cloud‬ ‭to‬ ‭unify‬ ‭data‬ ‭across‬ ‭5‬ ‭Salesforce‬ ‭orgs,‬ ‭2‬ ‭Marketing‬ ‭Cloud‬‭accounts,‬‭6‬‭Amazon‬‭S3‬‭Buckets,‬‭and‬‭4‬‭Personalization‬‭datasets.‬‭As‬‭far‬‭as‬ ‭connection limits are concerned, which platform is going to present a challenge?‬ ‭a.‬ ‭Amazon S3 Bucket‬ ‭b.‬ ‭Personalization‬ ‭c.‬ ‭Marketing Cloud‬ ‭d.‬ ‭Salesforce CRM‬ ‭42.‬‭Which type of measures with aggregate functions are supported?‬ ‭a.‬ ‭Date‬ ‭b.‬ ‭Text‬ ‭c.‬ ‭Numeric‬ ‭d.‬ ‭Boolean‬ ‭43.‬‭Which two steps are required when configuring a Marketing Cloud activation?‬ ‭a.‬ ‭Set an Activation Schedule‬ ‭b.‬ ‭Select an Activation Target‬ ‭c.‬ ‭Add Additional Attributes‬ ‭d.‬ ‭Select Contact Points‬ ‭44.‬‭Every‬‭day,‬‭Northern‬‭Trail‬‭Outfitters‬‭(NTO)‬‭uploads‬‭a‬‭summary‬‭of‬‭the‬‭last‬‭24‬‭hours‬‭of‬‭store‬ ‭transactions‬ ‭to‬ ‭a‬ ‭new‬ ‭file‬ ‭in‬ ‭an‬ ‭Amazon‬ ‭S3‬ ‭bucket,‬ ‭and‬ ‭files‬ ‭older‬ ‭than‬ ‭7‬ ‭days‬ ‭are‬ ‭automatically‬‭deleted.‬‭Each‬‭file‬‭contains‬‭a‬‭timestamp‬‭in‬‭a‬‭standardized‬‭naming‬‭convention.‬ ‭What should a consultant consider when ingesting this data stream?‬ ‭a.‬ ‭Ensure the refresh mode is set to "Upsert" and Refresh only new files"‬ ‭is selected‬ ‭b.‬ ‭Ensure the refresh mode is set to "Full Refresh" and the filename contains a‬ ‭wildcard to accommodate the timestamp‬ ‭c.‬ ‭Ensure the refresh mode is set to "Full Refresh" and "Refresh only new files'‬ ‭is selected‬ ‭d.‬ ‭Advise NTO to change their processes: this configuration is not supported‬ ‭45.‬‭Every‬ ‭day,‬ ‭Northern‬ ‭Trail‬ ‭Outfitters‬ ‭uploads‬ ‭a‬ ‭summary‬ ‭of‬ ‭the‬ ‭last‬ ‭24‬ ‭hours‬ ‭of‬ ‭store‬ ‭transactions‬ ‭to‬ ‭a‬ ‭new‬ ‭file‬ ‭in‬ ‭an‬ ‭Amazon‬ ‭S3‬ ‭bucket,‬ ‭and‬ ‭files‬ ‭older‬ ‭than‬ ‭seven‬ ‭days‬ ‭are‬ ‭automatically‬‭deleted.‬‭Each‬‭file‬‭contains‬‭a‬‭timestamp‬‭in‬‭a‬‭standardized‬‭naming‬‭convention.‬ ‭Which‬‭two‬‭options‬‭should‬‭a‬‭consultant‬‭configure‬‭when‬‭ingesting‬‭this‬‭data‬‭stream?‬‭(Choose‬ ‭2 answers)‬ ‭a.‬ ‭Ensure that deletion of old files is enabled.‬ ‭b.‬ ‭Ensure the refresh mode is set to "Upsert".‬ ‭c.‬ ‭Ensure the filename contains a wildcard to accommodate the‬ ‭timestamp.‬ ‭d.‬ ‭Ensure the refresh mode is set to "Full Refresh.’’‬ ‭46.‬‭Which‬‭data‬‭model‬‭subject‬‭area‬‭should‬‭be‬‭used‬‭for‬‭any‬‭Organization,‬‭Individual,‬‭or‬‭Member‬ ‭in the Customer 360 data model?‬ ‭a.‬ ‭Individual‬ ‭b.‬ ‭Global Account‬ ‭c.‬ ‭Party‬ ‭d.‬ ‭Membership‬ ‭47.‬‭What is allowed when editing a Calculated Insight?‬ ‭a.‬ ‭Removing existing measures‬ ‭b.‬ ‭Adding new measures‬ ‭c.‬ ‭Adding new dimensions‬ ‭d.‬ ‭Removing existing dimensions‬ ‭48.‬‭Cloud‬‭Kicks‬‭received‬‭a‬‭Request‬‭to‬‭be‬‭Forgotten‬‭by‬‭a‬‭customer.‬‭In‬‭which‬‭two‬‭ways‬‭can‬‭Data‬ ‭Cloud honor this request?‬ ‭a.‬ ‭Use Data Explorer to locate and manually remove the Individual‬ ‭b.‬ ‭Use the Consent API to suppress processing and delete the individual‬ ‭and related records from source data streams‬ ‭c.‬ ‭Delete the data from the incoming data stream and perform a full refresh‬ ‭d.‬ ‭Add the Individual Id to a headerless file and use the delete from file‬ ‭functionality‬ ‭49.‬‭A‬‭segment‬‭fails‬‭to‬‭refresh‬‭with‬‭the‬‭error‬‭"Segment‬‭references‬‭too‬‭many‬‭Data‬‭Lake‬‭Objects‬ ‭(DLOs)". What are two remedies for this issue?‬ ‭e.‬ ‭Space out the segment schedules to reduce Data Lake Object load‬ ‭f.‬ ‭Refine segmentation criteria to limit up to 5 custom DMOs‬ ‭g.‬ ‭Split the segment into smaller segments‬ ‭h.‬ ‭Use Calculated Insights in order to reduce the complexity of the‬ ‭segmentation query‬ ‭50.‬‭The‬‭leadership‬‭team‬‭at‬‭Cumulus‬‭Financial‬‭has‬‭declared‬‭that‬‭customers‬‭who‬‭have‬‭deposited‬ ‭more‬‭than‬‭$250,000‬‭in‬‭the‬‭last‬‭5‬‭years‬‭and‬‭who‬‭are‬‭not‬‭using‬‭advisory‬‭services,‬‭will‬‭be‬‭the‬ ‭central focus for all new campaigns in the next year. Which two features support this need?‬ ‭a.‬ ‭Calculated Insight‬ ‭b.‬ ‭Report‬ ‭c.‬ ‭Segment‬ ‭d.‬ ‭Dashboard‬ ‭51.‬‭Which‬‭two‬‭applications‬‭automatically‬‭create‬‭activation‬‭targets‬‭at‬‭the‬‭time‬‭the‬‭application‬‭is‬ ‭connected to Data Cloud?‬ ‭a.‬ ‭Personalization powered by Interaction Studio‬ ‭b.‬ ‭Amazon S3‬ ‭c.‬ ‭B2C Commerce‬ ‭d.‬ ‭Marketing Cloud Engagement‬ ‭52.‬‭To‬‭import‬‭campaign‬‭members‬‭into‬‭a‬‭campaign‬‭in‬‭CRM‬‭a‬‭user‬‭wants‬‭to‬‭export‬‭the‬‭segment‬ ‭to‬‭Amazon‬‭S3.‬‭The‬‭resulting‬‭file‬‭needs‬‭to‬‭include‬‭CRM‬‭Campaign‬‭ID‬‭in‬‭the‬‭name.‬‭How‬‭can‬ ‭this outcome be achieved? (Choose 2 answers)‬ ‭a.‬ ‭Include campaign identifier into the activation name‬ ‭b.‬ ‭Hard-code the campaign identifier as a new attribute in the campaign‬ ‭activation‬ ‭c.‬ ‭Include campaign identifier into the filename specification‬ ‭d.‬ ‭Include campaign identifier into the segment name‬ ‭53.‬‭How‬‭can‬‭attribute‬‭names‬‭be‬‭modified‬‭to‬‭match‬‭a‬‭naming‬‭convention‬‭in‬‭Cloud‬‭File‬‭Storage‬ ‭target?‬ ‭a.‬ ‭Update attribute names in the data stream configuration‬ ‭b.‬ ‭Update field names in the data model‬ ‭c.‬ ‭Set preferred attribute names when configuring activation‬ ‭d.‬ ‭Use a formula field to update the field name in an activation‬ ‭54.‬‭What‬‭are‬‭the‬‭two‬‭minimum‬‭requirements‬‭needed‬‭when‬‭using‬‭the‬‭Visual‬‭Insights‬‭Builder‬‭to‬ ‭create a Calculated Insight?‬ ‭a.‬ ‭WHERE clause is required‬ ‭b.‬ ‭At least two objects to join‬ ‭c.‬ ‭At least one dimension‬ ‭d.‬ ‭At least one measure‬ ‭55.‬‭What component of Calculated Insights can be included as attribute data in an activation?‬ ‭a.‬ ‭Metrics and Dimensions‬ ‭b.‬ ‭Dimensions‬ ‭c.‬ ‭Metrics‬ ‭d.‬ ‭Filters‬ ‭56.‬‭Northern‬‭Trail‬‭Outfitters‬‭wants‬‭to‬‭be‬‭able‬‭to‬‭calculate‬‭each‬‭customer's‬‭lifetime‬‭value‬‭(LTV)‬ ‭but‬ ‭also‬ ‭create‬ ‭breakdowns‬ ‭of‬ ‭the‬ ‭revenue‬ ‭sourced‬ ‭by‬ ‭website,‬ ‭mobile‬ ‭app,‬ ‭and‬ ‭retail‬ ‭channels. How should this use case be addressed in Data Cloud?‬ ‭a.‬ ‭Nested segments‬ ‭b.‬ ‭Flow orchestration‬ ‭c.‬ ‭Streaming data transformations‬ ‭d.‬ ‭Metrics on metrics‬ ‭57.‬‭Northern‬‭Trail‬‭Outfitters‬‭(NTD)‬‭creates‬‭a‬‭calculated‬‭insight‬‭to‬‭compute‬‭recency,‬‭frequency,‬ ‭monetary‬ ‭{RFM)‬ ‭scores‬ ‭on‬ ‭its‬ ‭unified‬ ‭individuals.‬ ‭NTO‬ ‭then‬ ‭creates‬ ‭a‬ ‭segment‬ ‭based‬ ‭on‬ ‭these‬‭scores‬‭that‬‭it‬‭activates‬‭to‬‭a‬‭Marketing‬‭Cloud‬‭activation‬‭target.‬‭Which‬‭two‬‭actions‬‭are‬ ‭required when configuring the activation? (Choose 2 answers)‬ ‭e.‬ ‭Add additional attributes.‬ ‭f.‬ ‭Choose a segment.‬ ‭g.‬ ‭Select contact points.‬ ‭h.‬ ‭Add the calculated insight in the activation.‬ ‭58.‬‭A‬ ‭customer‬ ‭is‬ ‭concerned‬‭that‬‭the‬‭consolidation‬‭rate‬‭displayed‬‭in‬‭the‬‭identity‬‭resolution‬‭is‬ ‭quite‬ ‭low‬ ‭compared‬ ‭to‬ ‭their‬ ‭initial‬ ‭estimations.‬ ‭Which‬ ‭configuration‬ ‭change‬ ‭should‬ ‭a‬ ‭consultant consider in order to increase the consolidation rate?‬ ‭i.‬ ‭Change reconciliation rules to Most Occurring.‬ ‭j.‬ ‭Increase the number of matching rules.‬ ‭k.‬ ‭Include additional attributes in the existing matching rules.‬ ‭l.‬ ‭Reduce the number of matching rules.‬ ‭59.‬‭A‬ ‭customer‬ ‭is‬‭trying‬‭to‬‭activate‬‭data‬‭from‬‭Data‬‭Cloud‬‭to‬‭an‬‭Amazon‬‭S3‬‭Cloud‬‭File‬‭Storage‬ ‭Bucket.‬‭Which‬‭authentication‬‭type‬‭should‬‭the‬‭consultant‬‭recommend‬‭to‬‭connect‬‭to‬‭the‬‭S3‬ ‭bucket from Data Cloud?‬ ‭m.‬ ‭Use an S3 Private Key Certificate.‬ ‭n.‬ ‭Use an S3 Encrypted Username and Password.‬ ‭o.‬ ‭Use a JWT Token generated on S3.‬ ‭p.‬ ‭Use an S3 Access Key and Secret Key.‬ ‭60.‬‭A‬‭consultant‬‭has‬‭an‬‭activation‬‭that‬‭is‬‭set‬‭to‬‭publish‬‭every‬‭12‬‭hours,‬‭but‬‭has‬‭discovered‬‭that‬ ‭updates‬ ‭to‬ ‭the‬ ‭data‬ ‭prior‬ ‭to‬ ‭activation‬ ‭are‬ ‭delayed‬ ‭by‬ ‭up‬ ‭to‬ ‭24‬ ‭hours.‬ ‭Which‬ ‭two‬ ‭areas‬ ‭should a consultant review to troubleshoot this issue? (Choose 2 answers)‬ ‭q.‬ ‭Review data transformations to ensure they're run after calculated insights.‬ ‭r.‬ ‭Review calculated insights to make sure they're run before segments‬ ‭are refreshed.‬ ‭s.‬ ‭Review segments to ensure they're refreshed after the data is ingested.‬ ‭t.‬ ‭Review calculated insights to make sure they're run after the segments are‬ ‭refreshed.‬ ‭61.‬‭Northern‬ ‭Trail‬ ‭Outfitters‬ ‭wants‬ ‭to‬ ‭use‬ ‭some‬ ‭of‬ ‭its‬ ‭Marketing‬ ‭Cloud‬ ‭data‬ ‭in‬ ‭Data‬ ‭Cloud.‬ ‭Which engagement channel data will require custom integration?‬ ‭u.‬ ‭SMS‬ ‭v.‬ ‭Email‬ ‭w.‬ ‭CloudPage‬ ‭x.‬ ‭Mobile push‬ ‭62.‬‭A‬ ‭healthcare‬ ‭client‬ ‭wants‬ ‭to‬ ‭make‬ ‭use‬ ‭of‬ ‭identity‬ ‭resolution,‬ ‭but‬ ‭does‬ ‭not‬ ‭want‬ ‭to‬ ‭risk‬ ‭unifying‬ ‭profiles‬ ‭that‬ ‭may‬ ‭share‬ ‭certain‬ ‭personally‬ ‭identifying‬ ‭information‬ ‭(PII).‬ ‭Which‬ ‭matching‬ ‭rule‬ ‭criteria‬ ‭should‬ ‭a‬ ‭consultant‬ ‭recommend‬ ‭for‬ ‭the‬ ‭most‬ ‭accurate‬ ‭matching‬ ‭results ?‬ ‭a.‬ ‭Party Identification on Patient ID‬ ‭b.‬ ‭Exact Last Name and Email‬ ‭c.‬ ‭Email Address and Phone‬ ‭d.‬ ‭Fuzzy First Name, Exact Last Name, and Email‬ ‭63.‬‭Cloud‬‭Kicks‬‭wants‬‭to‬‭be‬‭able‬‭to‬‭build‬‭a‬‭segment‬‭of‬‭customers‬‭who‬‭have‬‭visited‬‭its‬‭website‬ ‭within‬‭the‬‭previous‬‭7‬‭days.‬‭Which‬‭filter‬‭operator‬‭on‬‭the‬‭Engagement‬‭Date‬‭field‬‭fits‬‭this‬‭use‬ ‭case?‬ ‭a.‬ ‭Is Between‬ ‭b.‬ ‭Greater than Last Number of‬ ‭c.‬ ‭Next Number of Days‬ ‭d.‬ ‭Last Number of Days‬ ‭64.‬‭What is Data Cloud's primary value to customers?‬ ‭a.‬ ‭To provide a unified view of a customer and their related data‬ ‭b.‬ ‭To connect all systems with a golden record‬ ‭c.‬ ‭To create a single source of truth for all anonymous data‬ ‭d.‬ ‭To create personalized campaigns by listening, understanding, and acting on‬ ‭customer behavior‬ ‭65.‬‭A‬ ‭consultant‬ ‭is‬ ‭discussing‬ ‭the‬ ‭benefits‬ ‭of‬ ‭Data‬ ‭Cloud‬ ‭with‬ ‭a‬ ‭customer‬ ‭that‬ ‭has‬ ‭multiple‬ ‭disjointed‬ ‭data‬ ‭sources.‬ ‭Which‬ ‭two‬ ‭functional‬ ‭areas‬ ‭should‬ ‭the‬ ‭consultant‬ ‭highlight‬ ‭in‬ ‭relation to managing customer data? (Choose 2 answers)‬ ‭e.‬ ‭Data Harmonization‬ ‭f.‬ ‭Unified Profiles‬ ‭g.‬ ‭Master Data Management‬ ‭h.‬ ‭Data Marketplace‬ ‭66.‬‭Which information is provided in a.csv file when activating to Amazon S3?‬ ‭a.‬ ‭An audit log showing the user who activated the segment and when it was‬ ‭activated‬ ‭b.‬ ‭The activated data payload‬ ‭c.‬ ‭The metadata regarding the segment definition‬ ‭d.‬ ‭The manifest of origin sources within Data Cloud‬ ‭67.‬‭Cumulus‬ ‭Financial‬ ‭wants‬ ‭to‬ ‭be‬ ‭able‬ ‭to‬ ‭track‬ ‭the‬ ‭daily‬ ‭transaction‬ ‭volume‬ ‭of‬ ‭each‬ ‭of‬ ‭its‬ ‭customers‬ ‭in‬ ‭real‬ ‭time‬ ‭and‬ ‭send‬ ‭out‬‭a‬‭notification‬‭as‬‭soon‬‭as‬‭it‬‭detects‬‭volume‬‭outside‬‭a‬ ‭customer's normal range. What should a consultant do to accommodate this request?‬ ‭a.‬ ‭Use a calculated insight paired with a flow.‬ ‭b.‬ ‭Use streaming data transform with a flow.‬ ‭c.‬ ‭Use a streaming insight paired with a data action‬ ‭d.‬ ‭Use streaming data transform combined with a data action‬ ‭68.‬‭The‬ ‭Salesforce‬ ‭CRM‬ ‭Connector‬ ‭is‬ ‭configured‬ ‭and‬ ‭the‬ ‭Case‬ ‭object‬ ‭data‬ ‭stream‬ ‭is‬ ‭set‬ ‭up.‬ ‭Subsequently,‬‭a‬‭new‬‭custom‬‭field‬‭named‬‭Business‬‭Priority‬‭is‬‭created‬‭on‬‭the‬‭Case‬‭object‬‭in‬ ‭Salesforce‬ ‭CRM.‬ ‭However,‬ ‭the‬ ‭new‬ ‭field‬ ‭is‬‭not‬‭available‬‭when‬‭trying‬‭to‬‭add‬‭it‬‭to‬‭the‬‭data‬ ‭stream. Which statement addresses the cause of this issue?‬ ‭a.‬ ‭The Salesforce Integration User Is missing Read permissions on the‬ ‭newly created field.‬ ‭b.‬ ‭The Salesforce Data Loader application should be used to perform a bulk‬ ‭upload from a desktop.‬ ‭c.‬ ‭Custom fields on the Case object are not supported for ingesting into Data‬ ‭Cloud.‬ ‭d.‬ ‭After 24 hours when the data stream refreshes it will automatically include‬ ‭any new fields that were added to the Salesforce CRM.‬ ‭69.‬‭A‬‭consultant‬‭is‬‭reviewing‬‭a‬‭recent‬‭activation‬‭using‬‭engagement-based‬‭related‬‭attributes‬‭but‬ ‭is‬ ‭not‬ ‭seeing‬ ‭any‬ ‭related‬ ‭attributes‬ ‭in‬ ‭their‬ ‭payload‬ ‭for‬ ‭the‬ ‭majority‬ ‭of‬ ‭their‬ ‭segment‬ ‭members.‬ ‭Which‬ ‭two‬ ‭areas‬ ‭should‬‭the‬‭consultant‬‭review‬‭to‬‭help‬‭troubleshoot‬‭this‬‭issue?‬ ‭(Choose 2 answers)‬ ‭a.‬ ‭The related engagement events occurred within the last 90 days.‬ ‭b.‬ ‭The activations are referencing segments that segment on profile data rather‬ ‭than engagement data.‬ ‭c.‬ ‭The correct path is selected for the related attributes.‬ ‭d.‬ ‭The activated profiles have a Unified Contact Point.‬ ‭70.‬‭Cumulus‬ ‭Financial‬ ‭uses‬ ‭Service‬ ‭Cloud‬ ‭as‬ ‭its‬ ‭CRM‬ ‭and‬ ‭stores‬ ‭mobile‬‭phone,‬‭home‬‭phone,‬ ‭and‬ ‭work‬ ‭phone‬ ‭as‬ ‭three‬ ‭separate‬ ‭fields‬ ‭for‬ ‭its‬ ‭customers‬ ‭on‬ ‭the‬ ‭Contact‬ ‭record.‬ ‭The‬ ‭company‬ ‭plans‬ ‭to‬ ‭use‬ ‭Data‬ ‭Cloud‬ ‭and‬ ‭ingest‬ ‭the‬ ‭Contact‬ ‭object‬ ‭via‬ ‭the‬ ‭CRM‬ ‭Connector.‬ ‭What‬‭is‬‭the‬‭most‬‭efficient‬‭approach‬‭that‬‭a‬‭consultant‬‭should‬‭take‬‭when‬‭ingesting‬‭this‬‭data‬ ‭to‬ ‭ensure‬ ‭all‬ ‭the‬ ‭different‬ ‭phone‬ ‭numbers‬ ‭are‬ ‭properly‬ ‭mapped‬ ‭and‬ ‭available‬ ‭for‬ ‭use‬ ‭in‬ ‭activation?‬ ‭a.‬ ‭Ingest the Contact object and map the Work Phone, Mobile Phone, and‬ ‭Home Phone to the Contact Point Phone data map object from the Contact‬ ‭data stream.‬ ‭b.‬ ‭Ingest the Contact object and use streaming transforms to normalize‬ ‭the phone numbers from the Contact data stream into a separate Phone‬ ‭data lake object (DLO) that contains three rows, and then map this new‬ ‭DLO to the Contact Point Phone data map object.‬ ‭c.‬ ‭Ingest the Contact object and then create a calculated insight to normalize‬ ‭the phone numbers, and then map to the Contact Point Phone data map‬ ‭object.‬ ‭d.‬ ‭Ingest the Contact object and create formula fields in the Contact data‬ ‭stream on the phone numbers, and then map to the Contact Point Phone‬ ‭data map object.‬ ‭71.‬‭An‬ ‭administrator‬‭wants‬‭to‬‭be‬‭able‬‭to‬‭create‬‭a‬‭multi-dimensional‬‭metric‬‭to‬‭identify‬‭unified‬ ‭individual‬ ‭lifetime‬ ‭value‬ ‭(LTV).‬ ‭Which‬ ‭sequence‬ ‭of‬ ‭DMO‬ ‭joins‬ ‭are‬ ‭necessary‬ ‭within‬ ‭the‬ ‭Calculated Insight to enable this calculation?‬ ‭e.‬ ‭Unified Individual > Individual > Sales Order‬ ‭f.‬ ‭Unified Individual > Unified Link Individual > Sales Order‬ ‭g.‬ ‭Sales Order > Unified Individual‬ ‭h.‬ ‭Sales Order > Individual > Unified Individual‬ ‭72.‬‭What are three benefits of Calculated Insights over Segmentation Operators?‬ ‭a.‬ ‭Calculated Insights are better suited for non-trivial calculations, such‬ ‭as calculating a Net Promoter Score as a percentage‬ ‭b.‬ ‭Calculated Insights results can be refreshed near real time‬ ‭c.‬ ‭Calculated Insights are better suited for single row based operation‬ ‭d.‬ ‭Calculated Insights can query engagement data greater than 2 years‬ ‭e.‬ ‭Calculated Insights are better suited for complex queries over multiple‬ ‭objects‬ ‭73.‬‭Which data model object category can a Data Cloud user create segments on?‬ ‭a.‬ ‭Profile‬ ‭b.‬ ‭Unified Individual only‬ ‭c.‬ ‭Engagement‬ ‭d.‬ ‭Other‬ ‭74.‬‭A‬‭customer‬‭has‬‭a‬‭custom‬‭Customer‬‭Email‬‭c‬‭object‬‭related‬‭to‬‭the‬‭standard‬‭Contact‬‭object‬‭in‬ ‭Salesforce‬ ‭CRM.‬ ‭This‬ ‭custom‬ ‭object‬ ‭stores‬ ‭the‬ ‭email‬‭address‬‭a‬‭Contact‬‭that‬‭they‬‭want‬‭to‬ ‭use for activation. To which data entity is mapped?‬ ‭a.‬ ‭Contact‬ ‭b.‬ ‭Contact Point Email‬ ‭c.‬ ‭Custom 'Customer_Email' Object‬ ‭d.‬ ‭Individual‬ ‭75.‬‭What‬ ‭is‬ ‭the‬ ‭Subject‬ ‭Area‬ ‭that‬ ‭reflects‬ ‭contact‬ ‭information‬ ‭for‬ ‭a‬ ‭specific‬ ‭customer‬ ‭or‬ ‭account in the Customer 360 Data Model?‬ ‭a.‬ ‭Membership‬ ‭b.‬ ‭Global Account‬ ‭c.‬ ‭Individual‬ ‭d.‬ ‭Party‬ ‭e.‬ ‭Sales Order‬ ‭76.‬‭What is the purpose of Identity Resolutions?‬ ‭a.‬ ‭Build a cohesive, omnichannel view of customers‬ ‭b.‬ ‭Drive more revenue through ecommerce channels‬ ‭c.‬ ‭Perform data hygiene on large data sets‬ ‭d.‬ ‭Increase the size of your mailable customer list‬ ‭77.‬‭Which authentication type is supported for Cloud File Storage activation target?‬ ‭a.‬ ‭Using access and secret keys‬ ‭b.‬ ‭Using private key certificate‬ ‭c.‬ ‭Using encrypted username and password‬ ‭d.‬ ‭Using JWT token‬ ‭78.‬‭Which‬‭three‬‭features‬‭can‬‭be‬‭used‬‭to‬‭validate‬‭the‬‭data‬‭in‬‭the‬‭unified‬‭profile‬‭object?‬‭(Select‬ ‭three answers)‬ ‭a.‬ ‭Profile Explorer‬ ‭b.‬ ‭Segmentation‬ ‭c.‬ ‭Query API‬ ‭d.‬ ‭Identity Resolution‬ ‭e.‬ ‭Data Explorer‬ ‭79.‬‭What does the source sequence reconciliation rule do in Identity Resolution?‬ ‭a.‬ ‭Sort data sources in order of most to least preferred for inclusion in‬ ‭Unified Profile‬ ‭b.‬ ‭Reconcile data by data that's most frequent across records‬ ‭c.‬ ‭Includes data from sources where the data is alphanumerically sequenced‬ ‭d.‬ ‭Source data from disparate system across the enterprise‬ ‭80.‬‭What does the Source Sequence reconciliation rule do in identity resolution?‬ ‭a.‬ ‭Includes data from sources where the data is most frequently occurring‬ ‭b.‬ ‭Identifies which individual records should be merged into a unified profile by‬ ‭setting a priority for specific data sources‬ ‭c.‬ ‭Identifies which data sources should be used in the process of reconciliation‬ ‭by prioritizing the most recently updated data source‬ ‭d.‬ ‭Sets the priority of specific data sources when building attributes in a‬ ‭unified profile, such as a first or last name‬ ‭81.‬‭Why must the Data Cloud Admin user do first when setting up users in Data Cloud?‬ ‭a.‬ ‭Assign permission sets‬ ‭b.‬ ‭Setup each user as an admin‬ ‭c.‬ ‭Create profiles for each Data Cloud user role‬ ‭d.‬ ‭Configure data sources‬ ‭82.‬‭Which of the following reflects the correct order of the Data Cloud setup process flow?‬ ‭a.‬ ‭Configure Admin User, provision CDP, create profiles and configure‬ ‭additional users, connect to relevant Salesforce Clouds‬ ‭b.‬ ‭Connect to relevant Salesforce Clouds, provision Data Cloud, configure‬ ‭Admin user, create profiles and configure additional users‬ ‭c.‬ ‭Provision Data Cloud, connect to relevant Salesforce Clouds, configure‬ ‭admin user‬ ‭d.‬ ‭Create profiles and configure additional users, configure Admin user,‬ ‭provision CDP, Connect to relevant Salesforce Clouds, provision Data Cloud‬ ‭83.‬‭How many Marketing Cloud accounts can be connected to one or more CDP instances?‬ ‭a.‬ ‭0‬ ‭b.‬ ‭1‬ ‭c.‬ ‭2‬ ‭d.‬ ‭No limit‬ ‭84.‬‭How‬ ‭can‬ ‭a‬ ‭Data‬ ‭Subject‬ ‭Rights‬ ‭request‬ ‭from‬ ‭a‬ ‭customer‬‭be‬‭submitted‬‭to‬‭Salesforce‬‭Data‬ ‭Cloud?‬ ‭a.‬ ‭Using the consent API‬ ‭b.‬ ‭Using data explorer‬ ‭c.‬ ‭Using a dedicated data stream‬ ‭d.‬ ‭Using a dedicated field in data stream‬ ‭85.‬‭For‬ ‭Salesforce‬ ‭Data‬ ‭Cloud,‬ ‭sharing‬ ‭rules‬ ‭can‬‭be‬‭applied‬‭to‬‭the‬‭following‬‭objects:‬‭(Select‬‭3‬ ‭answers)‬ ‭a.‬ ‭Data Stream & Calculated Insights‬ ‭b.‬ ‭Activation & Activation Target‬ ‭c.‬ ‭Segment‬ ‭d.‬ ‭Data Model Object & Data Lake object‬ ‭e.‬ ‭Identity Resolution‬ ‭86.‬‭Which reconciliation rule should be used if you trust one data source over another?‬ ‭a.‬ ‭Most occurring‬ ‭b.‬ ‭Most frequent‬ ‭c.‬ ‭Matching‬ ‭d.‬ ‭Source sequence‬ ‭87.‬‭If you want to have a field that starts with a 0, which data type should you use?‬ ‭a.‬ ‭Decimal‬ ‭b.‬ ‭Text‬ ‭c.‬ ‭Number‬ ‭d.‬ ‭Float‬ ‭88.‬‭What objects can be viewed using Data Explorer? Select all that apply.‬ ‭a.‬ ‭Data Model Objects‬ ‭b.‬ ‭Calculated Insights‬ ‭c.‬ ‭Streaming Insights‬ ‭d.‬ ‭Data Lake Objects‬ ‭e.‬ ‭Identity Resolution‬ ‭89.‬‭What is the Subject Area that defines the future revenue or quantity?‬ ‭a.‬ ‭Sales Order‬ ‭b.‬ ‭Membership‬ ‭c.‬ ‭Individual‬ ‭d.‬ ‭Party‬ ‭e.‬ ‭Global Account‬ ‭90.‬‭Which‬‭permissions‬‭are‬‭required‬‭to‬‭expose‬‭a‬‭Salesforce‬‭object‬‭to‬‭Data‬‭Cloud?‬‭Select‬‭all‬‭that‬ ‭apply.‬ ‭a.‬ ‭Read‬ ‭b.‬ ‭Edit‬ ‭c.‬ ‭Create‬ ‭d.‬ ‭Modify All‬ ‭e.‬ ‭View All‬ ‭91.‬‭Which‬ ‭Data‬ ‭Cloud‬ ‭feature‬‭helps‬‭calculate‬‭reusable‬‭attributes‬‭like‬‭Customer‬‭Lifetime‬‭Value‬ ‭and Customer Satisfaction Score?‬ ‭a.‬ ‭Calculated Insights‬ ‭b.‬ ‭Einstein Score‬ ‭c.‬ ‭Segments‬ ‭d.‬ ‭Tableau Connector‬ ‭92.‬‭Which‬‭of‬‭the‬‭following‬‭represents‬‭the‬‭correct‬‭order‬‭of‬‭the‬‭steps‬‭of‬‭the‬‭Identity‬‭Resolution‬ ‭Process?‬ ‭a.‬ ‭Profile data across data sources, configure match rules, configure‬ ‭reconciliation rules, validate results‬ ‭b.‬ ‭Configure match rules, configure reconciliation rules, validate results, profile‬ ‭data across data source‬ ‭c.‬ ‭Configure match rules, validate results, configure reconciliation rules, profile‬ ‭data across data sources‬ ‭d.‬ ‭Configure reconciliation rules, configure match rules, profile data across data‬ ‭sources, validate results‬ ‭93.‬‭Which of the two statements are true for Value Suggestions?‬ ‭a.‬ ‭Only text attributes can be enabled‬ ‭b.‬ ‭“Enable Value Suggestion" needs to be turned on for the attribute‬ ‭c.‬ ‭A value with more than 15 characters isn't available‬ ‭d.‬ ‭Attribute values are displayed in date order with the most recent displaying‬ ‭first‬ ‭94.‬‭Where are Related Attributes located?‬ ‭a.‬ ‭Attribute library‬ ‭b.‬ ‭Measure library‬ ‭c.‬ ‭Dimension library‬ ‭d.‬ ‭Data Explorer‬ ‭95.‬‭A‬ ‭user‬ ‭needs‬ ‭permission‬ ‭to‬ ‭access‬ ‭Salesforce‬ ‭Data‬ ‭Cloud‬ ‭to‬ ‭create,‬ ‭manage‬ ‭and‬ ‭publish‬ ‭segments but only allowed to view activations and activation targets‬ ‭a.‬ ‭Data Cloud Admin‬ ‭b.‬ ‭Data Cloud Data Aware Specialist‬ ‭c.‬ ‭Data Cloud Marketing Manager‬ ‭d.‬ ‭Data Cloud Marketing Specialist‬ ‭96.‬‭What is the key driver value for Salesforce Data Cloud?‬ ‭a.‬ ‭The ability to merge customer information from various systems to‬ ‭create a single view of the customer‬ ‭b.‬ ‭The ability to enable seamless customer transactions‬ ‭c.‬ ‭The ability to enable integrations via API's between different systems within‬ ‭an organizations‬ ‭d.‬ ‭The ability to sell customer data‬ ‭97.‬‭A‬‭marketer‬‭needs‬‭to‬‭create‬‭several‬‭segments‬‭with‬‭similar‬‭filter‬‭criteria‬‭for‬‭multiple‬‭brands.‬ ‭How can the marketer create these segments as efficiently as possible?‬ ‭a.‬ ‭Create a reusable container block with common criteria‬ ‭b.‬ ‭Use an attribute filter feature in activation‬ ‭c.‬ ‭Create a segment and clone via API for each brand‬ ‭d.‬ ‭Create a segment and copy it for each brand‬ ‭98.‬‭A‬ ‭consultant‬ ‭wants‬ ‭to‬ ‭ensure‬ ‭that‬ ‭every‬ ‭segment‬ ‭managed‬ ‭by‬ ‭multiple‬ ‭brand‬ ‭teams‬ ‭adheres‬‭to‬‭the‬‭same‬‭set‬‭of‬‭exclusion‬‭criteria,‬‭that‬‭are‬‭updated‬‭on‬‭a‬‭monthly‬‭basis.‬‭What‬‭is‬ ‭the most efficient option to allow for this capability?‬ ‭a.‬ ‭Create, publish, and deploy a data kit.‬ ‭b.‬ ‭Create a reusable container block with common criteria.‬ ‭c.‬ ‭Create a nested segment.‬ ‭d.‬ ‭Create a segment and copy it for each brand.‬ ‭99.‬‭What‬ ‭are‬ ‭two‬‭options‬‭to‬‭stop‬‭a‬‭segment‬‭from‬‭publishing‬‭to‬‭an‬‭activation‬‭if‬‭it‬‭is‬‭no‬‭longer‬ ‭needed? (Select two answers)‬ ‭a.‬ ‭Unpublish‬ ‭b.‬ ‭Delete‬ ‭c.‬ ‭Skip‬ ‭d.‬ ‭Deactivate‬ ‭100.‬ ‭ ctivation Target is auto configured after connecting to which platforms? (Select 2)‬ A ‭a.‬ ‭S3 Bucket‬ ‭b.‬ ‭SFMC‬ ‭c.‬ ‭Personalization‬ ‭d.‬ ‭Commerce Cloud‬ ‭101.‬ ‭What‬ ‭are‬ ‭the‬ ‭following‬ ‭actions‬ ‭that‬ ‭can‬ ‭be‬ ‭applied‬ ‭to‬ ‭a‬ ‭previously‬‭created‬‭segment?‬ ‭(Select three answers)‬ ‭a.‬ ‭Copy‬ ‭b.‬ ‭Deactivate‬ ‭c.‬ ‭Reactivate‬ ‭d.‬ ‭Delete‬ ‭e.‬ ‭Export‬ ‭102.‬ ‭Which‬ ‭permission‬ ‭setting‬ ‭should‬ ‭a‬ ‭consultant‬ ‭check‬ ‭if‬ ‭the‬ ‭custom‬ ‭Salesforce‬ ‭CRM‬ ‭object is not available in New Data Stream configuration?‬ ‭a.‬ ‭Confirm the Create object permission is enabled in the Data Cloud org.‬ ‭b.‬ ‭Confirm the View All object permission is enabled in the source‬ ‭Salesforce CRM org.‬ ‭c.‬ ‭Confirm the Ingest Object permission is enabled in the Salesforce CRM org.‬ ‭d.‬ ‭Confirm that the Modify Object permission is enabled in the Data Cloud org.‬ ‭103.‬ ‭Where‬ ‭is‬ ‭value‬ ‭suggestion‬ ‭for‬ ‭attributes‬ ‭in‬ ‭segmentation‬ ‭enabled‬ ‭when‬ ‭creating‬ ‭the‬ ‭DMO?‬ ‭a.‬ ‭Data Mapping‬ ‭b.‬ ‭Data Transformation‬ ‭c.‬ ‭Segment Setup‬ ‭d.‬ ‭Data Stream Setup‬ ‭104.‬ ‭A‬ ‭Data‬ ‭Cloud‬‭customer‬‭wants‬‭to‬‭adjust‬‭their‬‭identity‬‭resolution‬‭rules‬‭to‬‭increase‬‭their‬ ‭accuracy‬ ‭of‬ ‭matches.‬ ‭Rather‬ ‭than‬ ‭matching‬ ‭on‬ ‭email‬ ‭address,‬‭they‬‭want‬‭to‬‭review‬‭a‬‭rule‬ ‭that‬‭joins‬‭their‬‭CRM‬‭Contacts‬‭with‬‭their‬‭Marketing‬‭Contacts,‬‭where‬‭both‬‭use‬‭the‬‭CRM‬‭ID‬‭as‬ ‭their‬ ‭primary‬ ‭key.‬ ‭Which‬ ‭two‬ ‭steps‬ ‭should‬ ‭the‬ ‭consultant‬ ‭take‬ ‭to‬ ‭address‬ ‭this‬ ‭new‬ ‭use‬ ‭case? (Choose 2 answers)‬ ‭a.‬ ‭Map the primary key from the two systems to Party Identification, using‬ ‭CRM ID as the identification name for both.‬ ‭b.‬ ‭Map the primary key from the two systems to party identification, using CRM‬ ‭ID as the identification name for individuals coming from the CRM, and‬ ‭Marketing ID as the identification name for individuals coming from the‬ ‭marketing platform.‬ ‭c.‬ ‭Create a custom matching rule for an exact match on the Individual ID‬ ‭attribute.‬ ‭d.‬ ‭Create a matching rule based on party identification that matches on‬ ‭CRM ID as the party identification name.‬ ‭105.‬ ‭ hich consideration related to the way Data Cloud ingests CRM data is true?‬ W ‭a.‬ ‭CRM data cannot be manually refreshed and must wait for the next‬ ‭scheduled synchronization‬ ‭b.‬ ‭The CRM Connector's synchronization times can be customized to up to‬ ‭15-minute intervals.‬ ‭c.‬ ‭Formula fields are refreshed at regular sync intervals and are updated at the‬ ‭next full refresh.‬ ‭d.‬ ‭The CRM Connector allows standard fields to stream into Data Cloud in real‬ ‭time.‬ ‭106.‬ ‭What‬ ‭should‬ ‭a‬ ‭user‬ ‭do‬ ‭to‬ ‭pause‬ ‭a‬ ‭segment‬ ‭activation‬ ‭with‬ ‭the‬ ‭intent‬ ‭of‬ ‭using‬ ‭that‬ ‭segment again?‬ ‭a.‬ ‭Deactivate the segment.‬ ‭b.‬ ‭Delete the segment.‬ ‭c.‬ ‭Skip the activation.‬ ‭d.‬ ‭Stop the publish schedule.‬ ‭107.‬ ‭When‬ ‭creating‬ ‭a‬ ‭segment‬ ‭on‬ ‭an‬ ‭individual,‬ ‭what‬ ‭is‬ ‭the‬ ‭result‬ ‭of‬ ‭using‬ ‭two‬ ‭separate‬ ‭containers linked by an AND as shown below?‬ ‭GoodsProduct | Count | At Least | 1‬ ‭Color | Is Equal To | red‬ ‭AND‬ ‭GoodsProduct | Count | At Least | 1‬ ‭PrimaryProductCategory | Is Equal To | shoes‬ ‭a.‬ ‭Individuals who purchased at least one of any red’ product and also‬ ‭purchased at least one pair of ‘shoes’‬ ‭b.‬ ‭Individuals who purchased at least one 'red shoes' as a single line item in a‬ ‭purchase‬ ‭c.‬ ‭Individuals who made a purchase of at least one 'red shoes’ and nothing else‬ ‭d.‬ ‭Individuals who purchased at least one of any 'red' product or purchased at‬ ‭least one pair of 'shoes'‬ ‭108.‬ ‭What‬ ‭should‬ ‭an‬ ‭organization‬ ‭use‬ ‭to‬ ‭stream‬ ‭inventory‬ ‭levels‬ ‭from‬ ‭an‬ ‭inventory‬ ‭management system into Data Cloud in a fast and scalable, near-real-time way?‬ ‭a.‬ ‭Cloud Storage Connector‬ ‭b.‬ ‭Commerce Cloud Connector‬ ‭c.‬ ‭Ingestion API‬ ‭d.‬ ‭Marketing Cloud Personalization Connector‬ ‭109.‬ ‭Northern‬ ‭Trail‬ ‭Outfitters‬ ‭(NTO),‬ ‭an‬ ‭outdoor‬ ‭lifestyle‬ ‭clothing‬ ‭brand,‬‭recently‬‭started‬‭a‬ ‭new‬‭line‬‭of‬‭business.‬‭The‬‭new‬‭business‬‭specializes‬‭in‬‭gourmet‬‭camping‬‭food.‬‭For‬‭business‬ ‭reasons‬ ‭as‬ ‭well‬ ‭as‬ ‭security‬ ‭reasons,‬ ‭it's‬ ‭important‬ ‭to‬ ‭NTO‬ ‭to‬ ‭keep‬ ‭all‬ ‭Data‬ ‭Cloud‬ ‭data‬ ‭separated‬ ‭by‬ ‭brand.‬ ‭Which‬ ‭capability‬ ‭best‬ ‭supports‬ ‭NTO's‬ ‭desire‬ ‭to‬ ‭separate‬ ‭its‬ ‭data‬ ‭by‬ ‭brand?‬ ‭a.‬ ‭Data streams for each brand‬ ‭b.‬ ‭Data model objects for each brand‬ ‭c.‬ ‭Data spaces for each brand‬ ‭d.‬ ‭Data sources for each brand‬ ‭110.‬ ‭Cumulus‬‭Financial‬‭created‬‭a‬‭segment‬‭called‬‭High‬‭Investment‬‭Balance‬‭Customers.‬‭This‬‭is‬ ‭a‬ ‭foundational‬ ‭segment‬ ‭that‬ ‭includes‬ ‭several‬ ‭segmentation‬ ‭criteria‬ ‭the‬ ‭marketing‬ ‭team‬ ‭should‬ ‭consistently‬ ‭use.‬ ‭Which‬ ‭feature‬‭should‬‭the‬‭consultant‬‭suggest‬‭the‬‭marketing‬‭team‬ ‭use to ensure this consistency when creating future, more refined segments?‬ ‭a.‬ ‭Create new segments using nested segments.‬ ‭b.‬ ‭Create a High Investment Balance calculated insight.‬ ‭c.‬ ‭Package High Investment Balance Customers in a data kit.‬ ‭d.‬ ‭Create new segments by cloning High Investment Balance Customers.‬ ‭111.‬ ‭A‬‭customer‬‭has‬‭a‬‭Master‬‭Customer‬‭table‬‭from‬‭their‬‭CRM‬‭to‬‭ingest‬‭into‬‭Data‬‭Cloud.‬‭The‬ ‭table‬‭contains‬‭a‬‭name‬‭and‬‭primary‬‭email‬‭address,‬‭along‬‭with‬‭other‬‭personally‬‭Identifiable‬ ‭information (Pll). How should the fields be mapped to support identity resolution?‬ ‭a.‬ ‭Create a new custom object with fields that directly match the incoming table.‬ ‭b.‬ ‭Map all fields to the Customer object.‬ ‭c.‬ ‭Map name to the Individual object and email address to the Contact‬ ‭Phone Email object.‬ ‭d.‬ ‭Map all fields to the Individual object, adding a custom field for the email‬ ‭address.‬ ‭112.‬ ‭Cumulus‬ ‭Financial‬ ‭uses‬ ‭Data‬ ‭Cloud‬ ‭to‬ ‭segment‬ ‭banking‬ ‭customers‬ ‭and‬ ‭activate‬ ‭them‬ ‭for‬ ‭direct‬ ‭mail‬ ‭via‬ ‭a‬ ‭Cloud‬ ‭File‬ ‭Storage‬ ‭activation.‬ ‭The‬ ‭company‬ ‭also‬ ‭wants‬ ‭to‬ ‭analyze‬ ‭individuals‬ ‭who‬ ‭have‬ ‭been‬ ‭in‬ ‭the‬ ‭segment‬ ‭within‬ ‭the‬ ‭last‬ ‭2‬ ‭years.‬ ‭Which‬ ‭Data‬ ‭Cloud‬ ‭component allows for this?‬ ‭a.‬ ‭Segment exclusion‬ ‭b.‬ ‭Nested segments‬ ‭c.‬ ‭Segment membership data model object‬ ‭d.‬ ‭Calculated insights‬ ‭113.‬ ‭During‬‭an‬‭implementation‬‭project,‬‭a‬‭consultant‬‭completed‬‭ingestion‬‭of‬‭all‬‭data‬‭streams‬ ‭for‬ ‭their‬ ‭customer.‬ ‭Prior‬ ‭to‬ ‭segmenting‬ ‭and‬ ‭acting‬ ‭on‬ ‭that‬ ‭data,‬ ‭which‬ ‭additional‬ ‭configuration is required?‬ ‭a.‬ ‭Data Activation‬ ‭b.‬ ‭Calculated Insights‬ ‭c.‬ ‭Data Mapping‬ ‭d.‬ ‭Identity Resolution‬ ‭114.‬ ‭Northern‬ ‭Trail‬ ‭Outfitters‬ ‭(NTO)‬ ‭wants‬ ‭to‬ ‭connect‬ ‭their‬ ‭B2C‬‭Commerce‬‭data‬‭with‬‭Data‬ ‭Cloud‬‭and‬‭bring‬‭two‬‭years‬‭of‬‭transactional‬‭history‬‭into‬‭Data‬‭Cloud.‬‭What‬‭should‬‭NTO‬‭use‬‭to‬ ‭achieve this?‬ ‭a.‬ ‭B2C Commerce Starter Bundles‬ ‭b.‬ ‭Direct Sales Order entity ingestion‬ ‭c.‬ ‭Direct Sales Product entity ingestion‬ ‭d.‬ ‭B2C Commerce Starter Bundles plus a custom extract‬ ‭115.‬ ‭A‬‭customer‬‭has‬‭a‬‭requirement‬‭to‬‭receive‬‭a‬‭notification‬‭whenever‬‭an‬‭activation‬‭fails‬‭for‬ ‭a particular segment. Which feature should the consultant use to solution for this use case?‬ ‭a.‬ ‭Flow‬ ‭b.‬ ‭Report‬ ‭c.‬ ‭Activation alert‬ ‭d.‬ ‭Dashboard‬ ‭116.‬ ‭Which‬ ‭two‬ ‭steps‬ ‭should‬ ‭a‬‭consultant‬‭take‬‭if‬‭a‬‭successfully‬‭configured‬‭Amazon‬‭S3‬‭data‬ ‭stream fails to refresh with a "NO FILE FOUND" error message? (Choose 2 answers)‬ ‭a.‬ ‭Check if correct permissions are configured for the Data Cloud user.‬ ‭b.‬ ‭Check if the Amazon S3 data source is enabled in Data Cloud Setup.‬ ‭c.‬ ‭Check If the file exists in the specified bucket location.‬ ‭d.‬ ‭Check if correct permissions are configured for the S3 user.‬ ‭117.‬ ‭A‬‭retailer‬‭wants‬‭to‬‭unify‬‭profiles‬‭using‬‭Loyalty‬‭ID‬‭which‬‭is‬‭different‬‭than‬‭the‬‭unique‬‭ID‬‭of‬ ‭their‬ ‭customers.‬ ‭Which‬ ‭object‬‭should‬‭the‬‭consultant‬‭use‬‭in‬‭identity‬‭resolution‬‭to‬‭perform‬ ‭exact match rules on the Loyalty ID?‬ ‭a.‬ ‭Party Identification object‬ ‭b.‬ ‭Loyalty Identification object‬ ‭c.‬ ‭Individual object‬ ‭d.‬ ‭Contact Identification object‬ ‭118.‬ ‭Which‬ ‭configuration‬ ‭supports‬ ‭separate‬ ‭Amazon‬ ‭S3‬ ‭buckets‬ ‭for‬ ‭data‬ ‭ingestion‬ ‭and‬ ‭activation?‬ ‭a.‬ ‭Dedicated S3 data sources in Data Cloud setup‬ ‭b.‬ ‭Multiple S3 connectors in Data Cloud setup‬ ‭c.‬ ‭Dedicated S3 data sources in activation setup‬ ‭d.‬ ‭Separate user credentials for data stream and activation target‬ ‭119.‬ ‭When‬ ‭performing‬ ‭segmentation‬ ‭or‬ ‭activation,‬ ‭which‬ ‭time‬‭zone‬‭is‬‭used‬‭to‬‭publish‬‭and‬ ‭refresh data?‬ ‭a.‬ ‭Time zone specified on the activity at the time of creation‬ ‭b.‬ ‭Time zone of the user creating the activity‬ ‭c.‬ ‭Time zone of the Data Cloud Admin user‬ ‭d.‬ ‭Time zone set by the Salesforce Data Cloud org‬ ‭120.‬ ‭Cumulus‬‭Financial‬‭is‬‭currently‬‭using‬‭Data‬‭Cloud‬‭and‬‭ingesting‬‭transactional‬‭data‬‭from‬‭its‬ ‭backend‬ ‭system‬ ‭via‬ ‭an‬ ‭S3‬ ‭Connector‬ ‭in‬ ‭upsert‬ ‭mode.‬ ‭During‬ ‭the‬ ‭initial‬ ‭setup‬ ‭six‬‭months‬ ‭ago,‬‭the‬‭company‬‭created‬‭a‬‭formula‬‭field‬‭in‬‭Data‬‭Cloud‬‭to‬‭create‬‭a‬‭custom‬‭classification.‬‭It‬ ‭now‬ ‭needs‬ ‭to‬ ‭update‬ ‭this‬ ‭formula‬ ‭to‬ ‭account‬ ‭for‬ ‭more‬ ‭classifications.‬ ‭What‬ ‭should‬ ‭the‬ ‭consultant keep in mind with regard to formula field updates when using the S3 Connector?‬ ‭a.‬ ‭Data Cloud will initiate a full refresh of data from S3 and will update the‬ ‭formula on all records.‬ ‭b.‬ ‭Data Cloud will only update the formula on a go-forward basis for new‬ ‭records.‬ ‭c.‬ ‭Data Cloud does not support formula field updates for data streams of type‬ ‭upsert.‬ ‭d.‬ ‭Data Cloud will update the formula for all records at the next incremental‬ ‭upsert refresh.‬ ‭121.‬ ‭Luxury‬ ‭Retailers‬ ‭created‬ ‭a‬ ‭segment‬ ‭targeting‬ ‭high‬ ‭value‬ ‭customers‬ ‭that‬ ‭it‬ ‭activates‬ ‭through‬‭Marketing‬‭Cloud‬‭for‬‭email‬‭communication.‬‭The‬‭company‬‭notices‬‭that‬‭the‬‭activated‬ ‭count is smaller than the segment count. What is a reason for this?‬ ‭a.‬ ‭Marketing Cloud activations apply a frequency cap and limit the number of‬ ‭records that can be sent in an activation.‬ ‭b.‬ ‭Data Cloud enforces the presence of Contact Point for Marketing Cloud‬ ‭activations. If the individual does not have a related Contact Point, it‬ ‭will not be activated.‬ ‭c.‬ ‭Marketing Cloud activations automatically suppress individuals who are‬ ‭unengaged and have not opened or clicked on an email in the last six‬ ‭months.‬ ‭d.‬ ‭Marketing Cloud activations only activate those individuals that already exist‬ ‭in Marketing Cloud. They do not allow activation of new records.‬ ‭122.‬ ‭Northern‬ ‭Trail‬ ‭Outfitters‬ ‭wants‬ ‭to‬ ‭implement‬ ‭Data‬ ‭Cloud‬ ‭and‬‭has‬‭several‬‭use‬‭cases‬‭in‬ ‭mind. Which two use cases are considered a good fit for Data Cloud? (Choose 2 answers)‬ ‭a.‬ ‭To ingest and unify data from various sources to reconcile customer‬ ‭identity‬ ‭b.‬ ‭To create and orchestrate cross-channel marketing messages‬ ‭c.‬ ‭To use harmonized data to more accurately understand the customer‬ ‭and business impact‬ ‭d.‬ ‭To eliminate the need for separate business intelligence and IT data‬ ‭management tools‬ ‭123.‬ ‭ hat is the result of a segmentation criteria filtering on City | Is Equal To | 'San José'?‬ W ‭a.‬ ‭Cities containing 'San José’, 'San Jose’, 'san jose’, or 'san jose’‬ ‭b.‬ ‭Cities only containing 'San Jose' or 'san jose’‬ ‭c.‬ ‭Cities only containing 'San Jose' or 'San Jose'‬ ‭d.‬ ‭Cities only containing 'San José’ or 'san josé'‬ ‭124.‬ ‭During‬ ‭a‬ ‭privacy‬ ‭law‬ ‭discussion‬ ‭with‬ ‭a‬ ‭customer,‬‭the‬‭customer‬‭indicates‬‭they‬‭need‬‭to‬ ‭honor‬ ‭requests‬ ‭for‬ ‭the‬ ‭right‬ ‭to‬ ‭be‬‭forgotten.‬‭The‬‭consultant‬‭determines‬‭that‬‭Consent‬‭API‬ ‭will‬ ‭solve‬ ‭this‬ ‭business‬ ‭need.‬ ‭Which‬ ‭two‬ ‭considerations‬‭should‬‭the‬‭consultant‬‭inform‬‭the‬ ‭customer about? (Choose 2 answers)‬ ‭a.‬ ‭Data deletion requests are reprocessed at 30, 60, and 90 days.‬ ‭b.‬ ‭Data deletion requests are processed within 1 hour.‬ ‭c.‬ ‭Data deletion requests are submitted for Individual profiles.‬ ‭d.‬ ‭Data deletion requests submitted to Data Cloud are passed to all connected‬ ‭Salesforce clouds.‬ ‭125.‬ ‭How‬ ‭can‬ ‭a‬ ‭consultant‬ ‭modify‬‭attribute‬‭names‬‭to‬‭match‬‭a‬‭naming‬‭convention‬‭in‬‭Cloud‬ ‭File Storage targets?‬ ‭a.‬ ‭Use a formula field to update the field name in an activation.‬ ‭b.‬ ‭Update attribute names in the data stream configuration.‬ ‭c.‬ ‭Set preferred attribute names when configuring activation.‬ ‭d.‬ ‭Update field names in the data model object.‬ ‭126.‬ ‭A‬ ‭customer‬ ‭needs‬ ‭to‬ ‭integrate‬ ‭in‬ ‭real‬ ‭time‬ ‭with‬ ‭Salesforce‬ ‭CRM.‬ ‭Which‬ ‭feature‬ ‭accomplishes this requirement?‬ ‭a.‬ ‭Streaming transforms‬ ‭b.‬ ‭Data model triggers‬ ‭c.‬ ‭Sales and Service bundle‬ ‭d.‬ ‭Data actions and Lightning web components‬ ‭127.‬ ‭Cumulus‬ ‭Financial‬ ‭created‬ ‭a‬ ‭segment‬ ‭called‬ ‭Multiple‬ ‭Investments‬ ‭that‬ ‭contains‬ ‭individuals‬‭who‬‭have‬‭invested‬‭in‬‭two‬‭or‬‭more‬‭mutual‬‭funds.‬‭The‬‭company‬‭plans‬‭to‬‭send‬‭an‬ ‭email‬‭to‬‭this‬‭segment‬‭regarding‬‭a‬‭new‬‭mutual‬‭fund‬‭offering,‬‭and‬‭wants‬‭to‬‭personalize‬‭the‬ ‭email‬ ‭content‬ ‭with‬ ‭information‬ ‭about‬ ‭each‬ ‭customer's‬ ‭current‬ ‭mutual‬ ‭fund‬‭investments.‬ ‭How should the Data Cloud consultant configure this activation?‬ ‭a.‬ ‭Include Fund Type equal to "Mutual Fund" as a related attribute. Configure‬ ‭an activation based on the new segment with no additional attributes.‬ ‭b.‬ ‭Choose the Multiple Investments segment, choose the Email contact‬ ‭point, add related attribute Fund Name, and add related attribute filter‬ ‭for Fund Type equal to "Mutual Fund".‬ ‭c.‬ ‭Choose the Multiple Investments segment, choose the Email contact point,‬ ‭and add related attribute Fund Type.‬ ‭d.‬ ‭Include Fund Name and Fund Type by default for post processing in the‬ ‭target system.‬ ‭128.‬ ‭A‬ ‭consultant‬ ‭is‬ ‭integrating‬ ‭an‬ ‭Amazon‬ ‭53‬ ‭activated‬ ‭campaign‬ ‭with‬ ‭the‬ ‭customer's‬ ‭destination‬ ‭system.‬ ‭In‬ ‭order‬ ‭for‬ ‭the‬ ‭destination‬ ‭system‬ ‭to‬ ‭find‬ ‭the‬ ‭metadata‬ ‭about‬ ‭the‬ ‭segment, which file on the S3 will contain this information for processing?‬ ‭a.‬ ‭The.txt file‬ ‭b.‬ ‭The json file‬ ‭c.‬ ‭The.csv file‬ ‭d.‬ ‭The.zip file‬ ‭129.‬ ‭A‬ ‭customer‬ ‭notices‬ ‭that‬ ‭their‬ ‭consolidation‬ ‭rate‬ ‭has‬ ‭recently‬ ‭increased.‬ ‭They‬‭contact‬ ‭the‬ ‭consultant‬ ‭to‬ ‭ask‬ ‭why.‬ ‭What‬ ‭are‬ ‭two‬ ‭likely‬ ‭explanations‬ ‭for‬ ‭the‬ ‭increase?‬ ‭Choose‬ ‭2‬ ‭answers‬ ‭a.‬ ‭New data sources have been added to Data Cloud that largely overlap‬ ‭with the existing profiles.‬ ‭b.‬ ‭Duplicates have been removed from source system data streams.‬ ‭c.‬ ‭Identity resolution rules have been removed to reduce the number of‬ ‭matched profiles.‬ ‭d.‬ ‭Identity resolution rules have been added to the ruleset to increase the‬ ‭number of matched profiles.‬ ‭130.‬ ‭A‬ ‭client‬ ‭wants‬ ‭to‬ ‭bring‬ ‭in‬ ‭loyalty‬ ‭data‬ ‭from‬ ‭a‬ ‭custom‬ ‭object‬ ‭in‬ ‭Salesforce‬ ‭CRM‬ ‭that‬ ‭contains‬‭a‬‭point‬‭balance‬‭for‬‭accrued‬‭hotel‬‭points‬‭and‬‭airline‬‭points‬‭within‬‭the‬‭same‬‭record.‬ ‭The‬ ‭client‬ ‭wants‬ ‭to‬‭split‬‭these‬‭point‬‭systems‬‭into‬‭two‬‭separate‬‭records‬‭for‬‭better‬‭tracking‬ ‭and processing. What should a consultant recommend in this scenario?‬ ‭a.‬ ‭Clone the data source object.‬ ‭b.‬ ‭Use batch transforms to create a second data lake object.‬ ‭c.‬ ‭Create a junction object in Salesforce CRM and modify the ingestion‬ ‭strategy.‬ ‭d.‬ ‭Create a data kit from the data lake object and deploy it to the same Data‬ ‭Cloud org.‬ ‭131.‬ ‭A‬ ‭consultant‬ ‭is‬ ‭working‬ ‭in‬ ‭a‬ ‭customer's‬ ‭Data‬ ‭Cloud‬ ‭org‬ ‭and‬ ‭is‬ ‭asked‬ ‭to‬ ‭delete‬ ‭the‬ ‭existing‬‭identity‬‭resolution‬‭ruleset.‬‭Which‬‭two‬‭impacts‬‭should‬‭the‬‭consultant‬‭communicate‬ ‭as a result of this action? (Choose 2 answers)‬ ‭a.‬ ‭All individual data will be removed.‬ ‭b.‬ ‭Unified customer data associated with this ruleset will be removed.‬ ‭c.‬ ‭Dependencies on data model objects will be removed.‬ ‭d.‬ ‭All source profile data will be removed‬ ‭132.‬ ‭Northern‬‭Trail‬‭Outfitters‬‭uploads‬‭new‬‭customer‬‭data‬‭to‬‭an‬‭Amazon‬‭S3‬‭Bucket‬‭on‬‭a‬‭daily‬ ‭basis‬‭to‬‭be‬‭ingested‬‭in‬‭Data‬‭Cloud.‬‭In‬‭what‬‭order‬‭should‬‭each‬‭process‬‭be‬‭run‬‭to‬‭ensure‬‭that‬ ‭freshly imported data is ready and available to use for any segment?‬ ‭a.‬ ‭Calculated Insight > Refresh Data Stream > Identity Resolution‬ ‭b.‬ ‭Refresh Data Stream > Calculated Insight > Identity Resolution‬ ‭c.‬ ‭Identity Resolution > Refresh Data Stream > Calculated Insight‬ ‭d.‬ ‭Refresh Data Stream > Identity Resolution > Calculated Insight‬ ‭133.‬ ‭Data‬‭Cloud‬‭receives‬‭a‬‭nightly‬‭file‬‭of‬‭all‬‭ecommerce‬‭transactions‬‭from‬‭the‬‭previous‬‭day.‬ ‭Several‬‭segments‬‭and‬‭activations‬‭depend‬‭upon‬‭calculated‬‭insights‬‭from‬‭the‬‭updated‬‭data‬‭in‬ ‭order‬ ‭to‬‭maintain‬‭accuracy‬‭in‬‭the‬‭customer's‬‭scheduled‬‭campaign‬‭messages.‬‭What‬‭should‬ ‭the‬‭consultant‬‭do‬‭to‬‭ensure‬‭the‬‭ecommerce‬‭data‬‭is‬‭ready‬‭for‬‭use‬‭for‬‭each‬‭of‬‭the‬‭scheduled‬ ‭activations?‬ ‭a.‬ ‭Use Flow to trigger a change data event on the ecommerce data to‬ ‭refresh calculated insights and segments before the activations are‬ ‭scheduled to run.‬ ‭b.‬ ‭Set a refresh schedule for the calculated insights to occur every hour.‬ ‭c.‬ ‭Ensure the activations are set to Incremental Activation and automatically‬ ‭publish every hour.‬ ‭d.‬ ‭Ensure the segments are set to Rapid Publish and set to refresh every hour.‬ ‭134.‬ ‭Which‬ ‭two‬ ‭requirements‬ ‭must‬ ‭be‬ ‭met‬ ‭for‬ ‭a‬ ‭calculated‬ ‭insight‬ ‭to‬ ‭appear‬ ‭in‬ ‭the‬ ‭segmentation canvas? (Choose 2 answers)‬ ‭a.‬ ‭The metrics of the calculated insights must only contain numeric values.‬ ‭b.‬ ‭The primary key of the segmented table must be a metric in the calculated‬ ‭insight.‬ ‭c.‬ ‭The calculated insight must contain a dimension including the‬ ‭Individual or Unified Individual Id.‬ ‭d.‬ ‭The primary key of the segmented table must be a dimension in the‬ ‭calculated insight.‬ ‭135.‬ ‭ hat does the Ignore Empty Value option do in identity resolution?‬ W ‭e.‬ ‭Ignores empty fields when running any custom match rules‬ ‭f.‬ ‭Ignores empty fields when running reconciliation rules‬ ‭g.‬ ‭Ignores Individual object records with empty fields when running identity‬ ‭resolution rules‬ ‭h.‬ ‭Ignores empty fields when running the standard match rules‬ ‭136.‬ ‭Northern‬ ‭Trail‬ ‭Outfitters‬ ‭(NTO)‬ ‭is‬ ‭configuring‬ ‭an‬ ‭identity‬ ‭resolution‬ ‭ruleset‬ ‭based‬ ‭on‬ ‭Fuzzy‬‭Name‬‭and‬‭Normalized‬‭Email.‬‭What‬‭should‬‭NTO‬‭do‬‭to‬‭ensure‬‭the‬‭best‬‭email‬‭address‬ ‭is activated?‬ ‭a.‬ ‭Include Contact Point Email object Is Active field as a match rule.‬ ‭b.‬ ‭Use the source priority order in activations to make sure a contact‬ ‭point from the desired source is delivered to the activation target.‬ ‭c.‬ ‭Ensure Marketing Cloud is prioritized as the first data source in the Source‬ ‭Priority reconciliation rule.‬ ‭d.‬ ‭Set the default reconciliation rule to Last Updated.‬ ‭137.‬ ‭A‬‭customer‬‭wants‬‭to‬‭create‬‭segments‬‭of‬‭users‬‭based‬‭on‬‭their‬‭Customer‬‭Lifetime‬‭Value.‬ ‭However,‬ ‭the‬ ‭source‬ ‭data‬ ‭that‬ ‭will‬ ‭be‬ ‭brought‬ ‭into‬ ‭Data‬ ‭Cloud‬ ‭does‬‭not‬‭include‬‭that‬‭key‬ ‭performance‬ ‭indicator‬ ‭(KPI).‬ ‭Which‬ ‭sequence‬ ‭of‬ ‭steps‬ ‭should‬ ‭the‬ ‭consultant‬ ‭follow‬ ‭to‬ ‭achieve this requirement?‬ ‭i.‬ ‭Ingest Data > Map Data to Data Model > Create Calculated Insight > Use‬ ‭in Segmentation‬ ‭j.‬ ‭Create Calculated Insight > Map Data to Data Model> Ingest Data > Use in‬ ‭Segmentation‬ ‭k.‬ ‭Create Calculated Insight > Ingest Data > Map Data to Data Model> Use in‬ ‭Segmentation‬ ‭l.‬ ‭Ingest Data > Create Calculated Insight > Map Data to Data Model > Use in‬ ‭Segmentation‬ ‭138.‬ ‭During‬ ‭discovery,‬ ‭which‬ ‭feature‬ ‭should‬ ‭a‬ ‭consultant‬ ‭highlight‬‭for‬‭a‬‭customer‬‭who‬‭has‬ ‭multiple‬‭data‬‭sources‬‭and‬‭needs‬‭to‬‭match‬‭and‬‭reconcile‬‭data‬‭about‬‭individuals‬‭into‬‭a‬‭single‬ ‭unified profile?‬ ‭a.‬ ‭Data Cleansing‬ ‭b.‬ ‭Harmonization‬ ‭c.‬ ‭Data Consolidation‬ ‭d.‬ ‭Identity Resolution‬ ‭139.‬ ‭Northern‬ ‭Trail‬ ‭Outfitters‬ ‭(NTO)‬ ‭wants‬ ‭to‬ ‭send‬ ‭a‬ ‭promotional‬ ‭campaign‬ ‭for‬ ‭customers‬ ‭that‬‭have‬‭purchased‬‭within‬‭the‬‭past‬‭6‬‭months.‬‭The‬‭consultant‬‭created‬‭a‬‭segment‬‭to‬‭meet‬ ‭this‬ ‭requirement.‬ ‭Now,‬ ‭NTO‬ ‭brings‬‭an‬‭additional‬‭requirement‬‭to‬‭suppress‬‭customers‬‭who‬ ‭have‬‭made‬‭purchases‬‭within‬‭the‬‭last‬‭week.‬‭What‬‭should‬‭the‬‭consultant‬‭use‬‭to‬‭remove‬‭the‬ ‭recent customers?‬ ‭a.‬ ‭Batch transforms‬ ‭b.‬ ‭Segmentation exclude rules‬ ‭c.‬ ‭Related attributes‬ ‭d.‬ ‭Streaming insight‬ ‭140.‬ ‭A‬ ‭new‬ ‭user‬ ‭of‬ ‭Data‬ ‭Cloud‬ ‭only‬‭needs‬‭to‬‭be‬‭able‬‭to‬‭review‬‭individual‬‭rows‬‭of‬‭ingested‬ ‭data‬‭and‬‭validate‬‭that‬‭it‬‭has‬‭been‬‭modeled‬‭successfully‬‭to‬‭its‬‭linked‬‭data‬‭model‬‭object.‬‭The‬ ‭user‬ ‭will‬ ‭also‬ ‭need‬ ‭to‬ ‭make‬ ‭changes‬ ‭if‬ ‭required.‬ ‭What‬ ‭is‬ ‭the‬ ‭minimum‬ ‭permission‬ ‭set‬ ‭needed to accommodate this use case?‬ ‭a.‬ ‭Data Cloud for Marketing Specialist‬ ‭b.‬ ‭Data Cloud Admin‬ ‭c.‬ ‭Data Cloud User‬ ‭d.‬ ‭Data Cloud for Marketing Data Aware Specialist‬ ‭141.‬ ‭Which‬‭method‬‭should‬‭a‬‭consultant‬‭use‬‭when‬‭performing‬‭aggregations‬‭in‬‭windows‬‭of‬‭15‬ ‭minutes on data collected via the Interaction SDK or Mobile SDK?‬ ‭a.‬ ‭Batch transform‬ ‭b.‬ ‭Calculated insight‬ ‭c.‬ ‭Streaming insight‬ ‭d.‬ ‭Formula fields‬ ‭142.‬ ‭Northern‬ ‭Trail‬ ‭Outfitters‬ ‭is‬ ‭using‬ ‭the‬ ‭Marketing‬ ‭Cloud‬ ‭Starter‬ ‭Data‬ ‭Bundles‬ ‭to‬ ‭bring‬ ‭Marketing‬‭Cloud‬‭data‬‭into‬‭Data‬‭Cloud.‬‭What‬‭are‬‭two‬‭of‬‭the‬‭available‬‭datasets‬‭in‬‭Marketing‬ ‭Cloud Starter Data Bundles? (Choose 2 answers)‬ ‭a.‬ ‭Personalization‬ ‭b.‬ ‭MobileConnect‬ ‭c.‬ ‭Loyalty Management‬ ‭d.‬ ‭MobilePush‬ ‭143.‬ ‭A‬ ‭customer‬ ‭has‬ ‭a‬ ‭requirement‬ ‭to‬ ‭be‬ ‭able‬ ‭to‬ ‭view‬ ‭the‬ ‭last‬ ‭time‬ ‭each‬ ‭segment‬ ‭was‬ ‭published‬ ‭within‬ ‭their‬ ‭Data‬ ‭Cloud‬ ‭org.‬ ‭Which‬ ‭two‬ ‭features‬ ‭should‬ ‭the‬ ‭consultant‬ ‭recommend to best address this requirement? (Choose 2 answers)‬ ‭a.‬ ‭Profile Explorer‬ ‭b.‬ ‭Calculated insight‬ ‭c.‬ ‭Dashboard‬ ‭d.‬ ‭Report‬ ‭144.‬ ‭A‬ ‭Data‬ ‭Cloud‬ ‭consultant‬ ‭recently‬ ‭added‬ ‭a‬ ‭new‬ ‭data‬ ‭source‬ ‭and‬ ‭mapped‬‭some‬‭of‬‭the‬ ‭data‬ ‭to‬ ‭a‬ ‭new‬ ‭custom‬ ‭data‬ ‭model‬ ‭object‬ ‭(DMO)‬ ‭that‬ ‭they‬ ‭want‬ ‭to‬ ‭use‬ ‭for‬ ‭creating‬ ‭segments.‬‭However,‬‭they‬‭cannot‬‭view‬‭the‬‭newly‬‭created‬‭DMO‬‭when‬‭trying‬‭to‬‭create‬‭a‬‭new‬ ‭segment. What is the cause of this issue?‬ ‭a.‬ ‭Data has not yes been ingested into the DMO.‬ ‭b.‬ ‭The new DMO is not of category Profile.‬ ‭c.‬ ‭The new DMO does not have a relationship to the individual DMO‬ ‭d.‬ ‭Segmentation is only supported for the Individual and Unified Individual‬ ‭DMOs.‬ ‭145.‬ ‭Cumulus‬ ‭Financial‬ ‭wants‬ ‭to‬ ‭segregate‬‭Salesforce‬‭CRM‬‭Account‬‭data‬‭based‬‭on‬‭Country‬ ‭for its Data Cloud users. What should the consultant do to accomplish this?‬ ‭a.‬ ‭Use streaming transforms to filter out Account data based on Country and‬ ‭map to separate data‬ ‭b.‬ ‭model objects accordingly.‬ ‭c.‬ ‭Use the data spaces feature and applying filtering on the Account data‬ ‭lake object based on Country.‬ ‭d.‬ ‭Use Salesforce sharing rules on the Account object to filter and segregate‬ ‭records based on Country.‬ ‭e.‬ ‭Use formula fields based on the account Country field to filter incoming‬ ‭records.‬ ‭146.‬ ‭A‬ ‭user‬ ‭is‬ ‭not‬ ‭seeing‬ ‭suggested‬ ‭values‬ ‭from‬ ‭newly-modeled‬ ‭data‬ ‭when‬ ‭building‬ ‭a‬ ‭segment. What is causing this issue?‬ ‭a.‬ ‭Value suggestion is still processing and takes up to 24 hours to be‬ ‭available.‬ ‭b.‬ ‭Value suggestion requires Data Aware Specialist permissions at a minimum.‬ ‭c.‬ ‭Value suggestion can only work on direct attributes and not related attributes.‬ ‭d.‬ ‭Value suggestion will only return results for the first 50 values of a specific‬ ‭attribute.‬ ‭147.‬ ‭A‬ ‭consultant‬ ‭is‬ ‭building‬ ‭a‬ ‭segment‬ ‭to‬ ‭announce‬ ‭a‬ ‭new‬ ‭product‬ ‭launch‬ ‭for‬ ‭customers‬ ‭that‬‭have‬‭previously‬‭purchased‬‭black‬‭pants.‬‭How‬‭should‬‭the‬‭consultant‬‭place‬‭attributes‬‭for‬ ‭product color and product type from the Order Product object to meet this criteria?‬ ‭a.‬ ‭Place the attribute for product color in one container and the attribute for‬ ‭product type in another container.‬ ‭b.‬ ‭Place an attribute for the "black" calculated insight to dynamically apply‬ ‭c.‬ ‭Place the attributes for product and product type as direct attributes.‬ ‭d.‬ ‭Place the attributes for product color and product type in a single‬ ‭container.‬ ‭148.‬ ‭Cumulus‬ ‭Financial‬ ‭uses‬ ‭calculated‬ ‭insights‬ ‭to‬ ‭compute‬ ‭the‬ ‭total‬ ‭banking‬ ‭value‬ ‭per‬ ‭branch‬ ‭for‬ ‭its‬ ‭high‬ ‭net‬ ‭worth‬ ‭customers.‬ ‭In‬ ‭the‬ ‭calculated‬ ‭insight,‬ ‭"banking‬ ‭value"‬ ‭is‬ ‭a‬ ‭metric,‬‭"branch"‬‭is‬‭a‬‭dimension,‬‭and‬‭"high‬‭net‬‭worth"‬‭is‬‭a‬‭filter.‬‭What‬‭can‬‭be‬‭included‬‭as‬‭an‬ ‭attribute in activation?‬ ‭a.‬ ‭"high net worth" (filter)‬ ‭b.‬ ‭"branch" (dimension) and "banking metric‬ ‭c.‬ ‭"banking value" (metric)‬ ‭d.‬ ‭"branch" (dimension)‬ ‭149.‬ ‭Northern‬ ‭Trail‬ ‭Outfitters‬ ‭unifies‬ ‭individuals‬ ‭in‬ ‭its‬ ‭Data‬ ‭Cloud‬ ‭instance.‬ ‭Which‬ ‭three‬ ‭features can a consultant use to validate the data on a unified profile? (Choose 3 answers)‬ ‭a.‬ ‭Identity Resolution‬ ‭b.‬ ‭Query APL‬ ‭c.‬ ‭Data Explorer‬ ‭d.‬ ‭Profile Explorer‬ ‭e.‬ ‭Data Actions‬ ‭150.‬ ‭A‬ ‭Data‬ ‭Cloud‬ ‭consultant‬ ‭recently‬ ‭discovered‬ ‭that‬ ‭their‬ ‭identity‬ ‭resolution‬ ‭process‬ ‭is‬ ‭matching‬‭individuals‬‭that‬‭share‬‭email‬‭addresses‬‭or‬‭phone‬‭numbers,‬‭but‬‭are‬‭not‬‭actually‬‭the‬ ‭same individual. What should the consultant do to address this issue?‬ ‭a.‬ ‭Modify the existing ruleset with stricter matching criteria, run the ruleset and‬ ‭review the updated results, then adjust as needed until the individuals are‬ ‭matching correctly.‬ ‭b.‬ ‭Create and run a new rules fewer matching rules, compare the two rulesets‬ ‭to review and verify the results, and then migrate to the new ruleset once‬ ‭approved.‬ ‭c.‬ ‭Create and run a new ruleset with stricter matching criteria, compare‬ ‭the two rulesets to review and verify the results, and then migrate to‬ ‭the new ruleset once approved.‬ ‭d.‬ ‭Modify the existing ruleset with stricter matching criteria, compare the two‬ ‭rulesets to review and verify the results, and then migrate to the new ruleset‬ ‭once approved.‬ ‭151.‬ ‭A‬ ‭retail‬ ‭customer‬ ‭wants‬ ‭to‬ ‭bring‬ ‭customer‬ ‭data‬ ‭from‬ ‭different‬ ‭sources‬ ‭and‬ ‭wants‬ ‭to‬ ‭take‬ ‭advantage‬ ‭of‬ ‭identity‬ ‭resolution‬ ‭so‬ ‭that‬ ‭it‬ ‭can‬ ‭be‬ ‭used‬ ‭in‬ ‭segmentation.‬ ‭On‬ ‭which‬ ‭entity should this be segmented for activation membership?‬ ‭a.‬ ‭Subscriber‬ ‭b.‬ ‭Unified Individual‬ ‭c.‬ ‭Unified Contact‬ ‭d.‬ ‭Individual‬ ‭152.‬ ‭A‬‭consultant‬‭is‬‭setting‬‭up‬‭a‬‭data‬‭stream‬‭with‬‭transactional‬‭data.‬‭Which‬‭field‬‭type‬‭should‬ ‭the‬ ‭consultant‬ ‭choose‬ ‭to‬ ‭ensure‬ ‭that‬ ‭leading‬ ‭zeros‬ ‭in‬ ‭the‬ ‭purchase‬ ‭order‬ ‭number‬ ‭are‬ ‭preserved?‬ ‭a.‬ ‭Text‬ ‭b.‬ ‭Number‬ ‭c.‬ ‭Decimal‬ ‭d.‬ ‭Serial‬ ‭153.‬ ‭ hich statement about Data Cloud's Web and Mobile Application Connector is true?‬ W ‭a.‬ ‭A standard schema containing event, profile, and transaction data is created‬ ‭at the time the connector is configured.‬ ‭b.‬ ‭The Tenant Specific Endpoint is auto-generated in Data Cloud when‬ ‭setting the connector.‬ ‭c.‬ ‭Any data streams associated with the connector will be automatically deleted‬ ‭upon deleting the app from Data Cloud Setup.‬ ‭d.‬ ‭The connector schema can be updated to delete an existing field.‬ ‭154.‬ ‭A‬ ‭consultant‬ ‭needs‬ ‭to‬ ‭package‬ ‭Data‬ ‭Cloud‬ ‭components‬ ‭from‬ ‭one‬ ‭organization‬ ‭to‬ ‭another.‬ ‭Which‬‭two‬‭Data‬‭Cloud‬‭components‬‭should‬‭the‬‭consultant‬‭include‬‭in‬‭a‬‭data‬‭kit‬‭to‬ ‭achieve this goal? (Choose 2 answers)‬ ‭a.‬ ‭Data model objects‬ ‭b.‬ ‭Segments‬ ‭c.‬ ‭Calculated insights‬ ‭d.‬ ‭Identity resolution rulesets‬ ‭155.‬ ‭A‬ ‭customer‬ ‭has‬ ‭a‬ ‭calculated‬ ‭insight‬ ‭about‬ ‭lifetime‬ ‭value.‬ ‭What‬ ‭does‬ ‭the‬ ‭consultant‬ ‭need to be aware of if the calculated insight. needs to be modified?‬ ‭a.‬ ‭New dimensions can be added.‬ ‭b.‬ ‭Existing dimensions can be removed.‬ ‭c.‬ ‭Existing measures can be removed.‬ ‭d.‬ ‭New measures can be added.‬ ‭156.‬ ‭A‬‭user‬‭has‬‭built‬‭a‬‭segment‬‭in‬‭Data‬‭Cloud‬‭and‬‭is‬‭in‬‭the‬‭process‬‭of‬‭creating‬‭an‬‭activation.‬ ‭When‬‭selecting‬‭related‬‭attributes,‬‭they‬‭cannot‬‭find‬‭a‬‭specific‬‭set‬‭of‬‭attributes‬‭they‬‭know‬‭to‬ ‭be‬ ‭related‬ ‭to‬ ‭the‬ ‭individual.‬ ‭Which‬ ‭statement‬ ‭explains‬ ‭why‬ ‭these‬ ‭attributes‬ ‭are‬ ‭not‬ ‭available?‬ ‭a.‬ ‭The segment is not segmenting on profile data.‬ ‭b.‬ ‭The attributes are being used in another activation.‬ ‭c.‬ ‭The desired attributes reside on different related paths.‬ ‭d.‬ ‭Activations can only include 1-to-1 attributes.‬ ‭157.‬ ‭A‬‭consultant‬‭wants‬‭to‬‭build‬‭a‬‭new‬‭audience‬‭in‬‭Data‬‭Cloud.‬‭Which‬‭three‬‭criteria‬‭can‬‭the‬ ‭consultant include when building a segment? (Choose 3 answers)‬ ‭a.‬ ‭Direct attributes‬ ‭b.‬ ‭Data stream attributes‬ ‭c.‬ ‭Calculated Insights‬ ‭d.‬ ‭Related attributes‬ ‭e.‬ ‭Streaming insights‬ ‭158.‬ ‭A‬ ‭consultant‬ ‭is‬ ‭planning‬ ‭the‬ ‭ingestion‬ ‭of‬ ‭a‬ ‭data‬ ‭stream‬ ‭that‬ ‭has‬ ‭profile‬ ‭information‬ ‭including‬‭a‬‭mobile‬‭phone‬‭number.‬‭To‬‭ensure‬‭that‬‭the‬‭phone‬‭number‬‭can‬‭be‬‭used‬‭for‬‭future‬ ‭SMS‬‭campaigns,‬‭they‬‭need‬‭to‬‭confirm‬‭the‬‭phone‬‭number‬‭field‬‭is‬‭in‬‭the‬‭proper‬‭E164‬‭Phone‬ ‭Number‬ ‭format.‬ ‭However,‬ ‭the‬‭phone‬‭numbers‬‭in‬‭the‬‭file‬‭appear‬‭to‬‭be‬‭in‬‭varying‬‭formats.‬ ‭What‬ ‭is‬ ‭the‬ ‭most‬ ‭efficient‬ ‭way‬ ‭to‬ ‭guarantee‬ ‭that‬ ‭the‬ ‭various‬ ‭phone‬‭number‬‭formats‬‭are‬ ‭standardized?‬ ‭a.‬ ‭Create a formula field to standardize the format.‬ ‭b.‬ ‭Edit and update the data in the source system prior to sending to Data‬ ‭Cloud.‬ ‭c.‬ ‭Assign the PhoneNumber field type when creating the data stream.‬ ‭d.‬ ‭Create a calculated insight after ingestion.‬ ‭159.‬ ‭A‬ ‭customer‬ ‭has‬ ‭outlined‬ ‭requirements‬ ‭to‬ ‭trigger‬ ‭a‬ ‭journey‬ ‭for‬‭an‬‭abandoned‬‭browse‬ ‭behavior.‬ ‭Based‬ ‭on‬ ‭the‬ ‭requirements,‬ ‭the‬ ‭consultant‬ ‭determines‬ ‭they‬ ‭will‬ ‭use‬ ‭streaming‬ ‭insights‬ ‭to‬ ‭trigger‬ ‭a‬‭data‬‭action‬‭to‬‭Journey‬‭Builder‬‭every‬‭hour.‬‭How‬‭should‬‭the‬‭consultant‬ ‭configure the solution to ensure the data action is triggered at the cadence required?‬ ‭a.‬ ‭Set the activation schedule to hourly.‬ ‭b.‬ ‭Configure the data to be ingested in hourly batches.‬ ‭c.‬ ‭Set the journey entry schedule to run every hour.‬ ‭d.‬ ‭Set the insights aggregation time window to 1 hour.‬ ‭160.‬ ‭A‬ ‭consultant‬ ‭is‬ ‭helping‬ ‭a‬ ‭beauty‬ ‭company‬ ‭ingest‬ ‭its‬ ‭profile‬ ‭data‬ ‭into‬‭Data‬‭Cloud.‬‭The‬ ‭company’s‬ ‭source‬ ‭data‬ ‭includes‬ ‭several‬ ‭fields,‬‭such‬‭as‬‭eye‬‭color,‬‭skin‬‭type,‬‭and‬‭hair‬‭color,‬ ‭that‬ ‭are‬ ‭not‬ ‭fields‬ ‭in‬ ‭the‬ ‭standard‬ ‭Individual‬ ‭data‬ ‭model‬ ‭object‬ ‭(DMO).‬‭What‬‭should‬‭the‬ ‭consultant‬ ‭recommend‬ ‭to‬ ‭map‬ ‭this‬ ‭data‬ ‭to‬ ‭be‬ ‭used‬ ‭for‬ ‭both‬ ‭segmentation‬ ‭and‬ ‭identity‬ ‭resolution?‬ ‭a.‬ ‭Create a custom DMO from scratch that has all fields that are needed.‬ ‭b.‬ ‭Create a custom DMO with only the additional fields and map it to the‬ ‭standard Individual DMO.‬ ‭c.‬ ‭Create custom fields on the standard Individual DMO.‬ ‭d.‬ ‭Duplicate the standard Individual DMO and add the additional fields.‬ ‭161.‬ ‭The‬ ‭recruiting‬ ‭team‬ ‭at‬ ‭Cumulus‬ ‭Financial‬ ‭wants‬ ‭to‬ ‭identify‬ ‭which‬ ‭candidates‬ ‭have‬ ‭browsed‬‭the‬‭jobs‬‭page‬‭on‬‭its‬‭website‬‭at‬‭least‬‭twice‬‭within‬‭the‬‭last‬‭24‬‭hours.‬‭They‬‭want‬‭the‬ ‭information‬‭about‬‭these‬‭candidates‬‭to‬‭be‬‭available‬‭for‬‭segmentation‬‭in‬‭Data‬‭Cloud‬‭and‬‭the‬ ‭candidates‬‭added‬‭to‬‭their‬‭recruiting‬‭system.‬‭Which‬‭feature‬‭should‬‭a‬‭consultant‬‭recommend‬ ‭to achieve this goal?‬ ‭a.‬ ‭Streaming data transform‬ ‭b.‬ ‭Streaming insight‬ ‭c.‬ ‭Calculated insight‬ ‭d.‬ ‭Batch bata transform‬ ‭162.‬ ‭A‬ ‭customer‬ ‭has‬ ‭multiple‬ ‭team‬ ‭members‬ ‭who‬ ‭create‬ ‭segment‬ ‭audiences‬ ‭that‬ ‭work‬‭in‬ ‭different‬‭time‬‭zones.‬‭One‬‭team‬‭member‬‭works‬‭at‬‭the‬‭home‬‭office‬‭in‬‭the‬‭Pacific‬‭time‬‭zone,‬ ‭that‬ ‭matches‬ ‭the‬ ‭org‬ ‭Time‬ ‭Zone‬ ‭setting.‬ ‭Another‬ ‭team‬ ‭member‬ ‭works‬ ‭remotely‬ ‭in‬ ‭the‬ ‭Eastern‬‭time‬‭zone.‬‭Which‬‭user‬‭will‬‭see‬‭their‬‭home‬‭time‬‭zone‬‭in‬‭the‬‭segment‬‭and‬‭activation‬ ‭schedule areas?‬ ‭a.‬ ‭The team member in the Pacific time zone.‬ ‭b.‬ ‭The team member in the Eastern time zone.‬ ‭c.‬ ‭Neither team member; Data Cloud shows all schedules in GMT.‬ ‭d.‬ ‭Both team members; Data Cloud adjusts the segment and activation‬ ‭schedules to the time zone of the logged-in user‬ ‭163.‬ ‭Cumulus‬‭Financial‬‭wants‬‭its‬‭service‬‭agents‬‭to‬‭view‬‭a‬‭display‬‭of‬‭all‬‭cases‬‭associated‬‭with‬ ‭a‬ ‭Unified‬ ‭Individual‬‭on‬‭a‬‭contact‬‭record.‬‭Which‬‭two‬‭features‬‭should‬‭a‬‭consultant‬‭co