Product Design PDF

Product Design Tags Product Design 💡 What does Design mean? ::: Key points ::: 1. Product vision / The reason why 💡 Product vision is not about the product. It’s about you, your goals, your purp...

Product Design Tags Product Design 💡 What does Design mean? ::: Key points ::: 1. Product vision / The reason why 💡 Product vision is not about the product. It’s about you, your goals, your purpose, your beliefs, your reason why. The golden circle - WHY HOW WHAT - by Simon Sinek https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?subtitle=en Let me give you an example. I use Apple because they're easy to understand and everybody gets it. If Apple were like everyone else, a marketing message from them might sound like this: "We make great computers. They're beautifully designed, simple to use and user friendly. Want to buy one?" "Meh." That's how most of us communicate. That's how most marketing and sales are done, that's how we communicate interpersonally. We say what we do, we say how we're different or better and we expect some sort of a behavior, a purchase, a vote, something like that. Here's our new law firm: We have the best lawyers with the biggest clients, we always perform for our clients. Here's our new car: It gets great gas mileage, it has leather seats. Buy our car. But it's uninspiring. Here's how Apple actually communicates. "Everything we do, we believe in challenging the status quo. We believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use and user friendly. We just happen to make great computers. Want to buy one?" Totally different, right? You're ready to buy a computer from me. I just reversed the order of the information. What it proves to us is that people don't buy what you do; people buy why you do it. 2. Market research / Environment map Product Design 1  Before starting, analyze the context surrounding your business. The Environment Map helps you understand the context in which you create. Conduct thorough research on key trends, market forces, macroeconomic factors, and industry forces. From this point, delve deeply into studying your competitors. 3. User research / Customer discovery Starting with user research helps you understand pain points, needs, and preferences, which is essential for human-centered design. Product Design 2  Coined by Steve Blank, "get out of the building" refers to knowing your customers in their environment. This helps a company better understand the desires and needs of their customers to create a product they actually want, not what you imagine they want. 💡 “God is not on the side of the one with the biggest arsenal, but on the side of the one who shoots best” - Voltaire - You simply need to apply some techniques 😉 There are a lot of user research techniques, but first of all you need to talk with your potential customer, and you will never stop to do it. Here is the evergreen guide on how to make interviews. https://giffconstable.com/2012/12/12-tips-for-early-customer-development-interviews-revision-3/ 4. Problem definition and solution generation / Validation 💡 The Riskiest Assumption Canvas is an ideal framework for defining and iterating hypotheses for each aspect of your product. Download the canvas by clicking on the top right corner. Product Design 3  Lessons Learned Hypothesis – Here’s What We Thought Experiments – Here’s What We Did Data – Here’s What We Learned Insights and Action – Here’s What We Are Going to Do Next 5. Product Market Fit / Make something people want 💡 "In life, you can get everything you want if you help people get what they want." Identify the problem that people need solved Find the best and easiest way to solve it Provide your audience with a solution at a price they’re willing to pay Product Design 4  💡 The YC t-shirt 6. Product development and testing / Iterative development 💡 In the end, all that you need is just repeat continuously! the Startup Mantra Loop: Build > Measure > Learn Product Design 5  … What Next!? 💡 All the User Interfaces as we know them, might be disappear because the AI rising and replaced by a pure conversational experience. https://rabbit.lotofcarrots.com/media/research/learningbydemo-0.mp4...... 💡 The new "companion" device, like Rabbit, could potentially transform our app user experience in the coming decades. We'll see how its adoption truly grows, potentially by 2025(?). Even if it doesn't happen, it represents a significant disruption from the past, indicating that something is bound to occur. Product Design 6  https://www.rabbit.tech/ 💡 This is a very significant research about the future of Product Design. https://www.rabbit.tech/research Product Design 7