Podcast
Questions and Answers
What does product vision focus on?
What does product vision focus on?
goals, purpose, beliefs, reason why
What is the golden circle mentioned by Simon Sinek?
What is the golden circle mentioned by Simon Sinek?
Steve Blank coined the term 'get out of the building' to know your customers in their ________.
Steve Blank coined the term 'get out of the building' to know your customers in their ________.
environment
People buy what you do, not why you do it.
People buy what you do, not why you do it.
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What is the Startup Mantra Loop for iterative development?
What is the Startup Mantra Loop for iterative development?
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Study Notes
Product Design
- Product vision is about understanding the reason why, not just about the product itself.
- It's about understanding one's goals, purpose, beliefs, and values.
- The Golden Circle by Simon Sinek: WHY, HOW, WHAT.
Importance of Product Vision
- Apple's marketing approach focuses on the WHY, not just the WHAT.
- Example: "We believe in challenging the status quo... We just happen to make great computers."
- People buy why you do it, not what you do.
Market Research
- Environment Map helps understand the context surrounding the business.
- Conduct research on key trends, market forces, macroeconomic factors, and industry forces.
- Study competitors thoroughly.
User Research
- User research helps understand pain points, needs, and preferences.
- "Get out of the building" by Steve Blank: understand customers in their environment.
- Talk to potential customers and apply user research techniques.
Problem Definition and Solution Generation
- The Riskiest Assumption Canvas is a framework for defining and iterating hypotheses.
- Breakdown: Hypothesis, Experiments, Data, Insights and Action.
Product Market Fit
- Identify the problem that people need solved.
- Find the best and easiest way to solve it.
- Provide a solution at a price people are willing to pay.
Product Development and Testing
- Repeat the Startup Mantra Loop: Build > Measure > Learn.
- Continuously iterate and improve.
Future of Product Design
- AI may replace traditional user interfaces with conversational experiences.
- The "companion" device, like Rabbit, could transform app user experience.
- Research on the future of Product Design is crucial.
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Description
Understanding product vision, its importance, and how it relates to marketing approaches, including Apple's example and the Golden Circle concept.
