Product Vision and Marketing

Product Design

• Product vision is about understanding the reason why, not just about the product itself.
• It's about understanding one's goals, purpose, beliefs, and values.
• The Golden Circle by Simon Sinek: WHY, HOW, WHAT.

Importance of Product Vision

• Apple's marketing approach focuses on the WHY, not just the WHAT.
• Example: "We believe in challenging the status quo... We just happen to make great computers."
• People buy why you do it, not what you do.

Market Research

• Environment Map helps understand the context surrounding the business.
• Conduct research on key trends, market forces, macroeconomic factors, and industry forces.
• Study competitors thoroughly.

User Research

• User research helps understand pain points, needs, and preferences.
• "Get out of the building" by Steve Blank: understand customers in their environment.
• Talk to potential customers and apply user research techniques.

Problem Definition and Solution Generation

• The Riskiest Assumption Canvas is a framework for defining and iterating hypotheses.
• Breakdown: Hypothesis, Experiments, Data, Insights and Action.

Product Market Fit

• Identify the problem that people need solved.
• Find the best and easiest way to solve it.
• Provide a solution at a price people are willing to pay.

Product Development and Testing

• Repeat the Startup Mantra Loop: Build > Measure > Learn.
• Continuously iterate and improve.

Future of Product Design

• AI may replace traditional user interfaces with conversational experiences.
• The "companion" device, like Rabbit, could transform app user experience.
• Research on the future of Product Design is crucial.