Media and Information Literacy Module 1 PDF

MEDIA AND INFORMATION LITERACY: Quarter 1 – Module 1: THE INFLUENCE OF MEDIA AND INFORMATION TO COMMUNICATION  OBJECTIVE (MELC) Describe how communication is influenced by media and information  LESSON 1: THE INFLUENCE OF MEDIA AND INFORMATI...

MEDIA AND INFORMATION LITERACY: Quarter 1 – Module 1: THE INFLUENCE OF MEDIA AND INFORMATION TO COMMUNICATION  OBJECTIVE (MELC) Describe how communication is influenced by media and information  LESSON 1: THE INFLUENCE OF MEDIA AND INFORMATION TO COMMUNICATION Communication as a process Parts of communication Communication models (in relation to media and information)  COMMUNICATION Communication is “simply” the act of transferring information from one place, person or group to another.  COMMUNICATION Communication is a process by means of sending and receiving messages through verbal or nonverbal means (ThoughtCo.com).  COMMUNICATION Meanwhile, communication is the use of messages to generate meaning, both within and across a myriad of cultures, contexts, channels, and media. COMMUNICATION AS A “SIMPLE” PROCESS? It is a mistake to believe that communication is a simple process (Uychoco & Santos, 2018).  BASIC PARTS OF COMMUNICATION Source : it imagines, creates, and sends the message. Message : it is the stimulus or meaning produced by the source for the receiver or audience.  BASIC PARTS OF COMMUNICATION Channel : the channel is the way in which a message or messages travel between source and receiver. Receiver : the receiver receives the message from the source, analyzing and interpreting the message in ways both intended and unintended by the source.  BASIC PARTS OF COMMUNICATION Feedback : When the receiver responds to the source, intentionally or unintentionally, it is called “feedback.” Feedback is composed of messages the receiver sends back to the source. Verbal or nonverbal, all these feedback signals allow the source to see how well, how accurately (or how poorly and inaccurately) the message was received.  BASIC PARTS OF COMMUNICATION Other parts of communication may include environment (both physical and psychological), context (setting, scene, and expectations of the individuals involved), as well as interference or noise (anything that blocks or changes the source’s intended meaning of the message).  COMMUNICATION MODELS The earliest model comes from Aristotle at around 5 B.C. In this model, Aristotle explains that speakers should adjust their messages according to their https://marketingeggspert.com/communication/aristotle-model-of-com audience and the occasion munication/ to achieve a particular effect (Uychoco & Santos, 2018).  COMMUNICATION MODELS Developed by Claude Shannon and Warren Weaver this model illustrates sender as source of message, encoder as transmitter, decoder as reception place while receiver is the destination of such message. This model is often called the “telephone https://www.communicationtheory.org/shannon-and-weaver-model-of-c ommunication/ model” (Flores, 2016).  COMMUNICATION MODELS Osgood-Schramm model of communication is where message may succeed or even fail depending on the interpreter’s appreciation of the message. This is because sender and receiver may sometimes apply different meanings to the same message termed as “semantic https://www.communicationtheory.org/osgood-schramm-model-of-com munication/ noise.”  COMMUNICATION MODELS The second model created by Osgood and Schramm emphasizes the need of a common field of experience between a sender and a receiver. Mishra (2017) suggested that “field of experience” may even include culture, social background, beliefs, experiences, values, https://www.researchgate.net/figure/Osgood-Schramm-model-with-ove rlapping-fields-of-experience_fig8_344016281 and rules.  COMMUNICATION MODELS White’s model suggests that communication is possible to begin at any stages presented. Thus, communication according to this model is a “circular” one which has no real beginning and ending (Flores, 2016). Feedback is the most important concept https://newsmoor.com/eugene-whites-model-of-communication-exampl e-pros-cons/ contributed by this model. ASSIGNMENT: On a ¼ sheet of paper, write a 150-word essay in answering this question: How can you effectively communicate through the use of media and information?  REFERENCE/S: Uychoco M. & Santos, M., (2018). Communication for Society: Purposive Communication.