Copywriting Techniques PDF

**COPYWRITING** **4 Fundamentals copy formula** 1. 2. 3. 4. **How to capturing attention (getting past the brain\'s natural spam filter)** 1. 2. 3. **3 parts attention grabbing formula** 1. 2. 3. **Optimizing for (Tiktok brain)** Understanding " Tiktok brain" : refers to the sho...

**COPYWRITING** **4 Fundamentals copy formula** 1. 2. 3. 4. **How to capturing attention (getting past the brain\'s natural spam filter)** 1. 2. 3. **3 parts attention grabbing formula** 1. 2. 3. **Optimizing for (Tiktok brain)** Understanding " Tiktok brain" : refers to the shortening of attention spams caused by consuming quick engaging content like that found on tiktok. People now expect information to be delivered fast and in an easily digestible format. - 1. 2. 3. **How to do it ?** - - - - - - - - - **Understanding Pacing** Pacing in copywriting is like the speed of a roller coaster. Sometimes it goes to slow to let you enjoy the view and other times it speeds up to give you a thrill. In copywriting, knowing when to slow down and when to speed keeps your reader interested and engaged. Why Is It Important ? 1. 2. 3. **How To Do It ?** 1. 2. 3. 4. **Creating Persuasion that shifts beliefs.** 1. 2. 3. **Believe shifting is crucial to copywriting.** If someone has a desire, it's almost always their beliefs that stops them from getting it. Desire : I want to lose weight and get in shape. Limiting beliefs : Healthy food is expensive, I'm big boned, My genetics aren't good. I'm too busy, etc. In your copy, If you're able to simply proof you understand their beliefs, proof their beliefs wrong, and then proof beliefs that serve you and your product RIGHT, They've already bought before you've had to sell. **Proof showing strategies :** 1. 2. 3. 4. 5. 6. **How To Make People Take Action** In order to make people take action, You need to give them something that they want on the other side, and you do this with CTA. " Click here to learn how to convert more casual viewers into dream buyers. " **Using Problem Solution Loops** Many copywriters struggle with the idea of how to give value inside the email while also giving CTA at the end. And the answer is in problem solution loops. The more solutions we have, the more problems arise. " Now that you know losing weight isn't just about less calories but is just as much about being learning how to avoid hunger Click here to XYZ. " **Action's Biggest Enemy ( Confusion )** When crafting a CTA, The worst thing you can do is confuse the reader. So make sure you leave only 1 CTA at the end of your copy and make it simple and specific. **Tips for writing Copy** Using structure : - - - - **Marketing Psychology 101** 1. - - - - 2. - - - - - - 3. - - - 4. - - - 5. - - - 6. - - - **Email Copywriting Structures** Copywriting structures are highly important to learn and understand. Not only for technique, but also efficiency. Not knowing where to put things is like trying to apply make up in the dark. You'll end up taking longer, doing it wrong, and having lipstick on your forehead. Great copywriting isn't written. It\'s assembled. 1. - "Squats are terrible for building legs" - - Proving it's effectiveness : Example : - " 8 cups of water a day is unhealthy " - - 2. - " Low Motivation ? Try This. " - - -