The Social Copywriting Bible (PDF)

The Social Copywriting Bible How To Turn Your Social Media Account Into A Sales Machine Using Written Content  Table Of Contents Chapter 1: Introduction To The Social Copywriting Bible Chapter 2: The 6 Figure Content Strategy Chapter 3: Finding the Right Content Id...

The Social Copywriting Bible How To Turn Your Social Media Account Into A Sales Machine Using Written Content  Table Of Contents Chapter 1: Introduction To The Social Copywriting Bible Chapter 2: The 6 Figure Content Strategy Chapter 3: Finding the Right Content Ideas Chapter 4: Writing Targeted Hooks Chapter 5: Retaining & Persuading your Reader Chapter 6: Compelling your Reader to Act Chapter 7: How 1 post turned into $12k client Chapter 8: How To Generate $100k+ A Year From Social Copywriting Social media isn’t just an audience building tool; it’s a money making, client-getting machine. And with the right Social Copywriting System, you’ll be flooded with new client enquiries every week. Email me “Copy” if you want help implementing this system for your social profile. 1  Introduction To The Social Copywriting Bible Welcome to the Social Copywriting Bible. In this book I’m going to share with you a system to turn your social media account into a sales machine using written content. I created and perfected this system over the last 3 years doing it nearly every day. A quick backstory… When I started my business in early 2022, I already had 10 years of marketing experience from my 9-5 career. But it was my first time running a business. The first thing I needed to do was get clients. But that required me to meet people in person, at events, on calls, cold pitching, signing on with agencies, and applying for jobs and projects. After making only £1,000 in my first 3 months trying these methods, I knew there had to be a better way. During that time I’d been posting daily on LinkedIn to build my audience because I had no other choice. Social media isn’t just an audience building tool; it’s a money making, client-getting machine. And with the right Social Copywriting System, you’ll be flooded with new client enquiries every week. Email me “Copy” if you want help implementing this system for your social profile. 2 I learned that if I was able to write content on social media that was so good and so attractive, that leads and clients would actually come to ME. As an introvert and someone who hates face to face interview style calls, this was music to my ears. So I committed to learning and practicing. Within 3 months, I was getting tapped up by other business owners wanting me to write content for them. Within 6 months I had grown an audience of 20,000+ followers. Leads and clients were reaching out to me without having to do any of the stuff I hated. And the biggest shock? After being constantly asked to show a portfolio, I never had to show my portfolio again. Because I was proving every day with my content that my audience can trust me. That I had the skills and expertise to help them. I signed a few ghostwriting clients who wanted help with this. I kept practicing, kept learning, and perfected the social copywriting system that would do 3 things: 1. Grow your audience 2. Show your expertise 3. Convert followers into clients. Social media isn’t just an audience building tool; it’s a money making, client-getting machine. And with the right Social Copywriting System, you’ll be flooded with new client enquiries every week. Email me “Copy” if you want help implementing this system for your social profile. 3 All with 100% organic LinkedIn content, without paying for any ads, sending any cold DMs or cold pitching anything. Now after 3 years, I've driven nearly £1M for my own business and grew my following to 148,568 followers and driven over £2M for customers and clients who I've taught this system to. And now, in this book, I’m gonna teach it to you too. You’re going to discover the social copywriting system to help you turn your social media account into a sales machine. It’s for two main groups of people: A business owner who wants to use content to attract clients, grow a following, and make social a consistent revenue channel Agency owners and founders who want to train people to write revenue-generating content for them Ultimately it’s for anyone who wants to grow their audience, showcase their expertise, and convert followers into clients. And the great thing is it works even if you’re starting from scratch. You don’t need to have a ton of experience, a huge following, or make viral posts in order for this to work. Social media isn’t just an audience building tool; it’s a money making, client-getting machine. And with the right Social Copywriting System, you’ll be flooded with new client enquiries every week. Email me “Copy” if you want help implementing this system for your social profile. 4 So if you’re interested in making more sales from written content, then keep reading. In the next chapter we’ll start with understanding the 6-Figure Content Strategy. Social media isn’t just an audience building tool; it’s a money making, client-getting machine. And with the right Social Copywriting System, you’ll be flooded with new client enquiries every week. Email me “Copy” if you want help implementing this system for your social profile. 5  The 6-Figure Content Strategy The 6-Figure Content Strategy is how I make 6-figures a year from my written content. It starts with knowing “why” you’re creating content. Are you trying to grow your following? Build awareness about your brand? Lead generation? Getting clear on your “why” will help you create better content, faster, that helps you achieve your goals. Next you need to know your “who”. Who is your ideal client? Who are you trying to attract? If you don’t know this you’ll create content that doesn’t attract anyone, or worse, repels the people you do want. For example, if you’re trying to attract advanced business owners but write about beginner strategies, you’ll attract the wrong person. Knowing your why and who is going to save you hours every week, make writing the content more enjoyable, and bring you more of what you’re looking for. Once you know this, it’s time to map your content out so you know what posts you’re making on each day of the week. Social media isn’t just an audience building tool; it’s a money making, client-getting machine. And with the right Social Copywriting System, you’ll be flooded with new client enquiries every week. Email me “Copy” if you want help implementing this system for your social profile. 6 This could be three days a week, five days a week, seven days a week — the exact frequency isn’t as important as the strategy with your posts. Your posts will be in the following three categories: Top of funnel (TOF) Middle of funnel (MOF) Bottom of funnel (BOF) This applies regardless of the platform or channel you choose. TOF content has broad appeal and raises awareness about you and what you do. It could be something like a story that talks about you, your business journey, and how you got to where you are. It could be lessons around what you do. Basically, you want your audience to find and know you better from these posts. Here’s a TOF content example. MOF content is when the audience knows you but may not be ready to buy yet. These posts could be to showcase your skill and expertise, educate your audience on what you know and how you can help, and ideally you should focus on something specific. Social media isn’t just an audience building tool; it’s a money making, client-getting machine. And with the right Social Copywriting System, you’ll be flooded with new client enquiries every week. Email me “Copy” if you want help implementing this system for your social profile. 7 So for example if copywriting or email marketing is your skill, you would focus on showing your skill and expertise around that. Here’s a MOF content example. BOF content is when you showcase your specific product or service. It shows how you’ve applied your skill to a client and helped them get a result, or achieved some sort of transformation for/with them. Here’s a BOF content example. You use TOF to get people to find you, MOF to nurture the relationship, and BOF to convert them into a client. The 6-Figure Content Strategy is a balancing act between these posts. Go too far one way and you’ll get engagement but no sales. Go too far the other way and you’ll annoy people by pitching too much. I like to use the ratio of 40/40/20 in terms of TOF/MOF/BOF content. Now, here’s the simplest way to implement this strategy. Open a Google Sheet List out the days of the week you plan to post Social media isn’t just an audience building tool; it’s a money making, client-getting machine. And with the right Social Copywriting System, you’ll be flooded with new client enquiries every week. Email me “Copy” if you want help implementing this system for your social profile. 8  Plan out what you’re going to write for each day Set aside a time to batch write your content, ideally in one sitting An example might be something like TOF story on Monday, BOF client result Wednesday, MOF how to on Friday. Just having it planned like this and staying one week ahead will help you to stick with it. This is a super simple but powerful strategy. An agency owner I worked with had been posting content every day for 12 months. He had a successful agency and grew his following to around 20,000. But he was getting much in terms of leads from his content. When we started working together, we implemented this strategy and he pulled in $100,000 in two months just by being more intentional instead of winging it. One more thing I’ll say is it can be easy to slip out of the strategy. That’s OK. It’s here to help, not burden you. The idea of having your content schedule mapped out using this approach is that it's guiding you towards the goals that you want to achieve, for your ideal audience, that is targeted around your skills and expertise. Social media isn’t just an audience building tool; it’s a money making, client-getting machine. And with the right Social Copywriting System, you’ll be flooded with new client enquiries every week. Email me “Copy” if you want help implementing this system for your social profile. 9 And it’s getting the right people to buy from you. If you ever slip out of the strategy, that’s OK. Simply get back on and go again. In the next chapter we’re going to talk about finding the right content ideas. Social media isn’t just an audience building tool; it’s a money making, client-getting machine. And with the right Social Copywriting System, you’ll be flooded with new client enquiries every week. Email me “Copy” if you want help implementing this system for your social profile. 10  Finding the Right Content Ideas Finding the right content ideas is not about catching on to whatever's trending, looking at what other people in your industry are posting and copying them, or writing about the latest updates in your industry. It's about finding ideas that are actually relevant to your specific target audience and are specific to things they actually care about. If you write about the wrong thing, you'll attract the wrong people. And if your goal is to turn social into a revenue channel, then you need to be attracting a certain type of person that will fit the offer you're selling. So if you're writing about just random things, like for example, sharing a viral cat video, posting that won’t do you any good. You might get a few laughs and likes, but no leads. On the other hand, if you post about “boring” stuff like your skills, expertise, results for clients, and how it helps your target reader get what they want, it might be less popular, but it’ll get you more of the right audience for your business. So how do you know if you have the right content idea? Social media isn’t just an audience building tool; it’s a money making, client-getting machine. And with the right Social Copywriting System, you’ll be flooded with new client enquiries every week. Email me “Copy” if you want help implementing this system for your social profile. 11 When someone who fits your target audience has engaged with you in a meaningful way from your content. Maybe they shared something they're struggling with, something that motivates them, or something they want. For example… if I post something that gets an agency owner to reach out and tell me they’re frustrated from posting content every day but not getting any leads, that would be the right content Because it brought someone I could help who’s sharing their problem and situation. I could then have a conversation with this person and use their problems as ideas for my content, to attract more similar people. So, how do you find the right content ideas? Step #1 — Get clear on your target audience. This is easiest to do by looking at your existing clients. Who are your best clients? Who do you want to work with more in the future? Make a list of those people and have conversations with them. Figure out: The problems they’re experiencing now What keeps them up at night What their motivations are What their dream desires and outcomes are Social media isn’t just an audience building tool; it’s a money making, client-getting machine. And with the right Social Copywriting System, you’ll be flooded with new client enquiries every week. Email me “Copy” if you want help implementing this system for your social profile. 12 You’re trying to get an idea of what they struggle with and what they want. I’d recommend doing 5-10 short interviews with your best clients to get this information. Step #2 — Write down ideas as hooks. Most people write down their content ideas randomly. They’ll go for a walk, have a potential content idea, then write it down with no context. I don’t do this, because I’ve found it to be far more effective to write them down as “hooks”. A hook is the first line of your post, designed to pull someone in to keep reading. So instead of having a notepad full of random ideas, you have a bank of hooks you can use based on the pain points and desires of your target audience. This will make your content so much more effective. Step #3 — Create templates out of your best hooks. As you start testing and posting your hooks, you’ll find certain ones do well. Social media isn’t just an audience building tool; it’s a money making, client-getting machine. And with the right Social Copywriting System, you’ll be flooded with new client enquiries every week. Email me “Copy” if you want help implementing this system for your social profile. 13 You can turn those into templates where you can plug-and-play with future posts. For example, just swap out a pain point and use the same post structure. Doing this saves an incredible amount of time because you’re just reusing what works. This is an example of some hook templates I created and used numerous times. Now, you’re probably wondering how to write hooks? That’s what we’ll cover in the next chapter. Social media isn’t just an audience building tool; it’s a money making, client-getting machine. And with the right Social Copywriting System, you’ll be flooded with new client enquiries every week. Email me “Copy” if you want help implementing this system for your social profile. 14  Writing Targeted Hooks A targeted hook brings in the right people while excluding the wrong ones. It’s the first line of your post and is what determines if someone will read the rest of the hook. Do this wrong and you won’t get the leads you’re looking for. It’ll keep you stuck in constant limbo, where you’re wasting time writing content that doesn’t drive business results. Do this right and the right people will come to you. It’ll create demand for your service, bring you respect and recognition, and turns you into a thought leader within your space. Ultimately, a targeted hook gets the right people to read your posts and move them closer to working with you. You’ll know you’ve done it right when you’re getting the attention of the exact person you’re looking for. For example, if you want to attract 8-figure founders, your hook gets the attention of 8-figure founders and not struggling freelancers. So how do you do this? A targeted hook should have the following three Ps: Social media isn’t just an audience building tool; it’s a money making, client-getting machine. And with the right Social Copywriting System, you’ll be flooded with new client enquiries every week. Email me “Copy” if you want help implementing this system for your social profile. 15  Person — who the content is intended for Pain — the specific pain point you’re calling out to Payoff — the specific desired outcome of your person This isn’t something you just pluck out of thin air. It comes from the conversations you’ve had and the research you’ve done. Now, once you know your three 3Ps, here are some proven frameworks depending on the content type. TOF: Start with a sticky situation relevant to the person’s pain. What you’re saying here is “I was in this situation and this happened.” “I sent my email list and offer, and I got zero orders.” “I went to Dubai for four days, but I lost a client” “12 years ago i was unhappy unfulfilled and working 60 hour weeks in Texas.” We start with sticky situation, a time and place. Then we talk about what happened in the post. Be specific, because specificity increases trust. Here’s another TOF example. Social media isn’t just an audience building tool; it’s a money making, client-getting machine. And with the right Social Copywriting System, you’ll be flooded with new client enquiries every week. Email me “Copy” if you want help implementing this system for your social profile. 16 MOF: [#] ways [person] can [get payoff] An example would be something like “3 ways ghostwriters can get their clients more leads.” We’re calling out to a specific person and payoff. The idea is you’re providing value to the reader while also showing your expertise. Here’s another MOF example. (Note for the reader: this isn’t in the exact order of product, person, payoff. It doesn't HAVE to be, but it does include them all. Product - “a guide”, Person - “as a creator”, Payoff - “stop overthinking”.) BOF: How I helped X person go from [before] to [desired] in [time] {without something they hate} An example would be something like “How I helped an agency owner go from no leads to $100,000 in closed deals in 2 months without cold outreach.” We’re showing a specific person a payoff we helped someone like them get. And how we did it in a certain time frame without something the person hates doing. These work great for conversion because they show real proof of results. Social media isn’t just an audience building tool; it’s a money making, client-getting machine. And with the right Social Copywriting System, you’ll be flooded with new client enquiries every week. Email me “Copy” if you want help implementing this system for your social profile. 17 Here’s another BOF example. === When you write targeted hooks correctly, you supercharge both your audience growth and conversions. One of my clients went from struggling to get any engagement, to using a story hook that got her 2000 followers, 130 likes, and 2 inquiries for her coaching program. Safe to say she was thrilled with the results. Here’s my client’s post. But hooks are just the start of your post. How do we retain and persuade our readers to continue on with the rest of the post? That’s what we’ll cover in the next chapter. Social media isn’t just an audience building tool; it’s a money making, client-getting machine. And with the right Social Copywriting System, you’ll be flooded with new client enquiries every week. Email me “Copy” if you want help implementing this system for your social profile. 18  Retaining & Persuading your Reader It’s easy to grab people’s attention with a hook. But how do we KEEP their attention and get them to read the rest of our content? How do we get the reader to go from hook all the way down to the bottom of your post? That’s the next big challenge. If the reader gets bored, you’ll leave a bad first impression. And if someone has an unsatisfying content experience with you, it’s going to be tough to get them to come back. We want to keep them engaged and interested throughout the post, not just the hook. So how do we do this? It depends on the content category you’re using. I’ll include frameworks below with a few examples so you can get a better idea. TOF Framework: Hook Sticky situation Explain what life is like/agitate/make it real Social media isn’t just an audience building tool; it’s a money making, client-getting machine. And with the right Social Copywriting System, you’ll be flooded with new client enquiries every week. Email me “Copy” if you want help implementing this system for your social profile. 19  Shed light on obstacles Share what it meant to struggle/what you could not achieve Horror moment/realization Steps you had to take/solution Skip to end result TOF example 1. TOF example 2. MOF Framework: Hook Problem Agitate/make it real Present solution like framework/template/steps you took to get solution Resonate with reader that you feel their pain Relieve pain by presenting solution MOF example. BOF Framework: Hook Life before reaching out Obstacles in way Steps to overcome Tangible end result Social media isn’t just an audience building tool; it’s a money making, client-getting machine. And with the right Social Copywriting System, you’ll be flooded with new client enquiries every week. Email me “Copy” if you want help implementing this system for your social profile. 20 BOF example. In addition to these frameworks, I wanted to share a few more secret tips to help you keep the reader engaged. 3 Secret Tips To Retain & Persuade Your Reader. The first thing is to use bulleted lists to highlight key information. If you're telling a story and getting to the turning point of the story, you can use bullets to highlight what's going on. For example: Every day was a race against time Every day was a prioritization battle Every day was less and less fulfilling You’re using a bulleted list to highlight the race against time, prioritization battle, and days being less and less fulfilling. The bullets highlight it as key pieces of information. The emotional points or results you want the reader to pay attention to. Doing this makes it jump off the page more than just a simple sentence because it’s more consumable, especially when people are reading on their mobile phones. It keeps people guessing on what’s coming next Social media isn’t just an audience building tool; it’s a money making, client-getting machine. And with the right Social Copywriting System, you’ll be flooded with new client enquiries every week. Email me “Copy” if you want help implementing this system for your social profile. 21  It gets them reading in different patterns It introduces variation which keeps them on their toes See what I did there? Here’s a bulleted list example. The second tip is to use checkpoints. A checkpoint is where you set the stage the moment before a key piece of information. So let’s say you’re writing about a client result, and you get to a point where you’re about to start talking about the steps they had to take to overcome the obstacles. You could say something like, “But we knew exactly what we had to do next. Here's the ten steps we took to overcome the obstacles they're facing.” That's like a checkpoint. It introduces a twist which shows a change in pace, a change in direction of the piece of content, which then gets the reader to lean in a bit more. The checkpoint mentally gets them to “check in” to the post. It shows them where you’re at and what you’re about to talk about. Social media isn’t just an audience building tool; it’s a money making, client-getting machine. And with the right Social Copywriting System, you’ll be flooded with new client enquiries every week. Email me “Copy” if you want help implementing this system for your social profile. 22 It also simplifies the reading experience because you're consistently checking them in with where they're at and what you're explaining as opposed to just giving them everything all at once. Here’s a checkpoint example. The third tip is to break the fourth wall. You know in movies sometimes where the main character turns to you in the audience and acknowledges you? Where they tell you what they’re really thinking? That’s what it means to break the fourth wall. You can use this concept in your posts. Use it as an opportunity to make a joke or relate to the reader in a different way, in a more conversational way. Sometimes if it’s a more serious post, doing this can make it feel a lot more human, which builds trust. Here’s an example of breaking the fourth wall. In a tone of the post can often kind of make it feel a lot more human, it's something interesting in amongst the you know something which is often a lot more serious. Social media isn’t just an audience building tool; it’s a money making, client-getting machine. And with the right Social Copywriting System, you’ll be flooded with new client enquiries every week. Email me “Copy” if you want help implementing this system for your social profile. 23 Social media isn’t just an audience building tool; it’s a money making, client-getting machine. And with the right Social Copywriting System, you’ll be flooded with new client enquiries every week. Email me “Copy” if you want help implementing this system for your social profile. 24  Compelling Your Reader To Act At this point you: Wrote a targeted hook Attracted the right attention Painted the before and after and talked through all the obstacles they were facing Kept their attention throughout the post Shown some of your results Now we need to compel the reader to act using a call to action (CTA). This is primarily for BOF content because that’s where you’re making an offer. It’s the “20” part in the 40/40/20 content ratio. You’re at a point where you now need to tell them what they need to do next to get the result of the thing they just read. So you need to write a clear and compelling CTA. This is where you ask your reader to do something. It could be signing up, booking a call, subscribing to a newsletter with other pieces of content, commenting, liking or sharing. Your CTA should lead to the action you want them to do next. Social media isn’t just an audience building tool; it’s a money making, client-getting machine. And with the right Social Copywriting System, you’ll be flooded with new client enquiries every week. Email me “Copy” if you want help implementing this system for your social profile. 25 It should also disqualify the tire kickers, time wasters, and people just looking for freebies. You do this by being specific around who you want to reach and make an offer to. The more targeted your CTA is, the easier and faster it will be to close. So let’s walk through a simple and proven 3-part CTA framework to use. #1 - Call out to your ideal client. I like to call out the person, specifics about who they are, the pain point, and desired outcome. The framework might look like this: If you’re a [person] who’s [in situation] [experiencing pain] and [desires outcome]. An example would be: If you’re an agency owner doing $100k+ a year but feel stuck trying to get $1M+ a year… #2 - Tell them what you’re doing and add scarcity. You’ve called out to the person, situation, pain, and outcome. Now we want to tell them what’s going on, and add some scarcity meaning only a certain number of spots. Social media isn’t just an audience building tool; it’s a money making, client-getting machine. And with the right Social Copywriting System, you’ll be flooded with new client enquiries every week. Email me “Copy” if you want help implementing this system for your social profile. 26 So it could be something like “I’m looking to work 1:1 with 3 agency owners to help them get their next 3 clients from LinkedIn”. This will make it super clear and add a reason to act quickly. #3 - Add urgency and tell what to do next. Scarcity means only a certain number of spots. Urgency means only a certain amount of time. We added scarcity in the last part, so now we add urgency as well as what to do next. You might say something like: If you sign up in the next 48 hours you get a free 1:1 lead gen strategy call. DM me “Leads” and I’ll get you the details. Putting it together. Here’s what a full CTA might look like: If you’re an agency owner who’s looking for more clients but can’t get any traction on LinkedIn… I’m looking to work 1:1 with 3 agency owners to help them get 3 clients in the next 30 days. If you sign up in the next 48 hours you get a free 1:1 LinkedIn strategy call. DM me “Clients” and I’ll get you the details. Social media isn’t just an audience building tool; it’s a money making, client-getting machine. And with the right Social Copywriting System, you’ll be flooded with new client enquiries every week. Email me “Copy” if you want help implementing this system for your social profile. 27 Using this on your BOF content posts can be extremely lucrative because it’s where most of your conversions will come from. It gets the right people to reach out about your offers. One of my clients, a career coach, was getting leads and sales calls. But no one was closing because they were the wrong people. After using this CTA framework, he nearly doubled his monthly revenue from $28k to $54k. He’s now consistently around the $50k/mo mark, closing at a higher rate because the leads are pre-qualified from the CTA. You can implement this today and see results almost immediately. In the next chapter I’ll show you a case study of one post that brought in a $12,000 client. Social media isn’t just an audience building tool; it’s a money making, client-getting machine. And with the right Social Copywriting System, you’ll be flooded with new client enquiries every week. Email me “Copy” if you want help implementing this system for your social profile. 28  How One Post Turned Into A £12,000 Client Last year when I was taking on new ghostwriting clients, I wrote a short post that resulted in a £12,000 client within 24 hours. My goal was to generate clients who were 7-figure CEOs. In this chapter I want to show you the post and a breakdown of why it worked. Social media isn’t just an audience building tool; it’s a money making, client-getting machine. And with the right Social Copywriting System, you’ll be flooded with new client enquiries every week. Email me “Copy” if you want help implementing this system for your social profile. 29 The Hook calls out the date so it feels recent and the reader can understand the timeline. It also calls out to 7 figure agency CEOs, which is the exact type of person I’m looking to attract. The Before State shares where the client was at with their content before working with me. The After State shares the client’s content results after working with me. The What’s Changed section shares what we did to go from Before to After State. The Highlights section focuses on what their results were outside of just the content. Social media isn’t just an audience building tool; it’s a money making, client-getting machine. And with the right Social Copywriting System, you’ll be flooded with new client enquiries every week. Email me “Copy” if you want help implementing this system for your social profile. 30 And the P.S. is just a simple invitation for the reader to work with me if they want results with their content too. This short and simple post got an ideal client to reach out within an hour. We had a quick chat in the DMs, and within 24 hours he had become a new client. This post worked because it painted a clear picture of the transformation. It wasn’t telling my readers what to do or how to do it. It was sharing a real transformation I got for a specific person. As a result, I had more people similar to that transformation reaching out. It goes to show that you don’t need long-form posts to get clients. If you can call out to a specific person and show proof you can help them, that can still work wonders. Social media isn’t just an audience building tool; it’s a money making, client-getting machine. And with the right Social Copywriting System, you’ll be flooded with new client enquiries every week. Email me “Copy” if you want help implementing this system for your social profile. 31  How To Generate £100k+ A Year From Social Copywriting Now that you understand the social copywriting system that’s made me close to £1,000,000 over the last 3 years, let’s break down the math on how to make £100,000 minimum from this. To make £100,000 a year, you need to generate £274 a day or £8334 a month. There are many ways to achieve this, but let’s just say your average client is worth £3000. This means you need 3 clients per month to make £100,000+ a year. Let’s say you get 5 leads from each BOF content post which you do every Friday. That would be 20 leads a month. And let's say you have a modest close rate of just 15%. That would give you 3 clients a month. This doesn’t factor in the compounding effect over time from your audience, brand, recognition, prices, and product suite growing. All of these things increase over time making it easier to close at higher prices. For example, now I have 148,568 followers and can easily charge £2000/mo now for one of my services, and clients Social media isn’t just an audience building tool; it’s a money making, client-getting machine. And with the right Social Copywriting System, you’ll be flooded with new client enquiries every week. Email me “Copy” if you want help implementing this system for your social profile. 32 stay for many months. I also have various other offers for one-time investments of £100 up to £4000. The social copywriting system in this book is exactly what I did to grow my audience and business from scratch. It’s what I’m still doing every day, and I know it can work for you too. Now that you know the Social Copywriting System from start to finish, you have three options: 1. Option One: Take the information here and start implementing it on your own. If you’re a go-getter, there’s no reason you can’t get results with what you know now. You can start implementing this system and get leads and clients TODAY. Just give me a shout-out when you start making money with this :-) 2. Option Two: Get my proven, done-for-you social post templates twice weekly. Save yourself hours creating content and get templates delivered straight to your inbox, ready to go. Click here for the details. 3. Option Three: Work with me personally to install the social copywriting system in this book. Together we’ll set this up and turn your social media profile into a client-generating machine. If you decide you’d like to work with me on Option Three simply send me an email at [email protected] with the subject line “Social.” Social media isn’t just an audience building tool; it’s a money making, client-getting machine. And with the right Social Copywriting System, you’ll be flooded with new client enquiries every week. Email me “Copy” if you want help implementing this system for your social profile. 33 Tell me about your situation, and I’ll see if I can help. Whatever you choose, I know the system in this book can be a catalyst for massive success in your business. This system changed my life. I hope you take action on it so it can change yours too. To your success, Matt Barker Social media isn’t just an audience building tool; it’s a money making, client-getting machine. And with the right Social Copywriting System, you’ll be flooded with new client enquiries every week. Email me “Copy” if you want help implementing this system for your social profile. 34