Exercises for Writing and Marketing

Exercise One: Rewrite this copy so that it puts the reader in focus, not the brand. We help our customers build better habits, increase productivity, and plan better with our very own Post-It Planner. Our planner includes 365 pages with our favorite colors included for specific months. We h...

Exercise One: Rewrite this copy so that it puts the reader in focus, not the brand. We help our customers build better habits, increase productivity, and plan better with our very own Post-It Planner. Our planner includes 365 pages with our favorite colors included for specific months. We have also created a way to simply add additional pages if need be. Sometimes we plan more, sowe need more pages than included. Whatever the case may be, our planner is here to make our customers' lives easier, day in and day out, the year throughout. Exercise Two: Rewrite the following vague statements to make them more specific, interesting, and clear. 1. She was featured in major publications around the country for her branding work with some big clients. 2. Take a bag of potatoes, empty it, and peel a handful of them. 3. A particular experience taught me the value of physical health. Exercise 3: Write a social media post including LOTS of information. Then, cut it down by excluding everything that's not necessary. Cut down version of exercise three Product: Choconote - The Chocolate Notebook. The product is shaped like a notebook with unique designs on the front cover; carved into the chocolate. Every page is a thin slice of chocolate. We sell single-flavor versions like vanilla, chocolate, and nougat. There is also a mixed-flavor version, where each page is a different flavor. It comes in a luxurious packaging so it's perfect for gifts or even home decor. Campaign: International Women's Day - Promo Offer Promo Offer: BOGO (Buy One, Get One Free) - Get an Extra Box On Us for Women's Day Audience: Men in their 20s-40s. Typically buying it as a gift for their loved ones. Or buying multiple - one for their wife and one for a relative - mom, daughter, sister, cousin. With the added incentive of an extra box for the same price, we hope to get more sales in during the Women's Day promo. Ends March 10th. Final deliverables: - Social media post copy (text - for Instagram) - using the AIDA formula - Billboard ad copy (Headline + Subheadline + Call to Action) - using the H.O.T. formula You are marketing a smartwatch. Convert the following features into customer-focused benefits: Feature 1: "Tracks your heart rate 24/7." Feature 2: "Offers built-in GPS." Feature 3: "Has a 7-day battery life." Write a headline for an ad for each benefit (3 overall). EXAMPLE: We’re writing about a fitness app, using the 4Ps formula: Picture: "Imagine waking up energized, tracking every workout, and seeing real progress." Promise: "Achieve your fitness goals effortlessly with our app." Prove: "Rated 5 stars by over 10,000 users." Push: "Download now and start your transformation today." Now, you’re promoting a meal delivery service. Use the 4Ps formula. Transform a Headline to Match Different Audiences Write a headline about a new eco-friendly water bottle. The original headline could be: Stay Hydrated While Helping the Planet! Adapt this headline to appeal to different audiences: Parents: Think about the practical aspects or health benefits for families. Techies: Emphasize any innovative features or materials. College Students: Highlight convenience and affordability. Why did you choose each version and how does it address each audience’s needs or interests? Create Headlines That Evoke Emotions Imagine an article titled How to Build Confidence for Job Interviews. Write three different headlines for this topic, each aiming to evoke a specific emotion: Empowerment (e.g., make readers feel capable and prepared) Urgency (e.g., make readers feel they need to read it now) Curiosity (e.g., make readers feel intrigued and eager to learn more) Which emotional impact each headline is meant to convey and why did you choose those specific words? Craft Headlines with a Limited Word Count Imagine an online course called Mastering Time Management for Success. Create three headlines for this course, each with a specific word count: 5 Words: Focus on clarity and impact with minimal words. 10 Words: Aim to create a bit more detail while keeping it concise. 15 Words: Allow for added detail or a personal touch, such as addressing the reader directly.