Podcast
Questions and Answers
Which Latin word is the origin of the term communication?
Which Latin word is the origin of the term communication?
What is one of the primary functions of communication as described?
What is one of the primary functions of communication as described?
Which component is NOT part of the communication process?
Which component is NOT part of the communication process?
Which of the following best describes the process of encoding in communication?
Which of the following best describes the process of encoding in communication?
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Which aspect of communication includes both verbal and non-verbal methods?
Which aspect of communication includes both verbal and non-verbal methods?
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What is the role of the Receiver in the communication process?
What is the role of the Receiver in the communication process?
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Which of the following is NOT considered a form of message in communication?
Which of the following is NOT considered a form of message in communication?
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What is the main purpose of feedback in the communication process?
What is the main purpose of feedback in the communication process?
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In which model does communication occur as a linear, one-way process?
In which model does communication occur as a linear, one-way process?
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What does encoding refer to in the communication process?
What does encoding refer to in the communication process?
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Study Notes
Lesson Targets
- Explain media and information literacy.
- Identify the history of communication.
- Describe components of information literacy.
- Enumerate ethical uses of information.
Communication Definition
- Derived from the Latin communicare, meaning "to make common" or "to share."
- Originates from communis, which signifies "working together."
Elements of Communication
- Involves exchanging information, including ideas, opinions, and feelings.
- Can be verbal, nonverbal, or digital methods.
Communication Process
- Sender: Initiates the conversation with intended ideas.
- Encoding: Converts ideas into messages using words or symbols.
- Message: The content conveyed, which can be written, oral, symbolic, or non-verbal.
- Communication Channel: The medium chosen to convey the message effectively.
- Receiver: The intended audience that interprets the message.
- Decoding: The interpretation of the sender’s message by the receiver.
- Feedback: Confirmation whether the message was understood as intended.
Models of Communication
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Transmission Models: Linear, one-way communication from sender to receiver.
- Lasswell Model: Analyzes communication through who sends a message, its channel, recipient, and effect.
- Shannon-Weaver Model: Regarded as a foundational model, lacks feedback mechanisms.
- Westley and McClean Model: Explores mass communication with sources, receivers, and gatekeepers.
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Reception Models: Open processes accommodating diverse interpretations based on context and culture.
- Schramm Model: An updated view of communication that incorporates feedback and experience.
- Berlo Model: Considers various factors affecting the communication process.
Key Concepts
- Media: Physical objects or platforms (e.g., radio, television) used for mass communication.
- Information: Encompasses data, knowledge from experiences, and symbols.
- Literacy: The ability to comprehend and create written materials.
Types of Literacy
- Media Literacy: Understanding and critically evaluating media, enabling informed consumption and production of various media forms.
- Information Literacy: Recognizing the need for information and effectively locating, evaluating, and communicating it in various formats.
- Technology (Digital) Literacy: Utilizing digital tools for locating and creating information, and evaluating content from diverse sources.
Importance of Literacy
- UNESCO emphasizes that a literate community engages in idea exchange, fostering quality of life.
- Illiteracy leads to exclusion and hinders participation.
Dangers of Desensitization
- Media and information literacy can counteract the automatic response tendencies (automaticity) encountered in media consumption.
- Normalization occurs when repeated media exposure creates habitual responses to content.
Conclusion
- Literacy in media, information, and technology is essential for success in a rapidly evolving technological landscape, allowing for meaningful social, cultural, and political engagement.
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Description
This quiz covers the essentials of media and information literacy, including its definition and historical context. Students will explore key components that define this field and enhance their understanding of effective communication.
