Multimedia and Its Application Module 1 PDF

FACULTY OF COMPUTER & IT SUBJECT: MULTIMEDIA AND ITS APPLICATION MODULE 1: ESSENTIAL CONCEPTS IN MULTIMEDIA & BEYOND.  MODULE OUTLINE  Multimedia Concept and Usage.  Graphic designer, Jobs and Equipment’s.  Video Editor, Jobs and Equipment’s.  Paper Sizes - A Series.  Colo...

FACULTY OF COMPUTER & IT SUBJECT: MULTIMEDIA AND ITS APPLICATION MODULE 1: ESSENTIAL CONCEPTS IN MULTIMEDIA & BEYOND.  MODULE OUTLINE  Multimedia Concept and Usage.  Graphic designer, Jobs and Equipment’s.  Video Editor, Jobs and Equipment’s.  Paper Sizes - A Series.  Color Concepts.  Web Resources.  Adobe History & Products. Instructor: Bashir Said Arab  WHAT IS MULTIMEDIA? MULTIMEDIA Means that computer information can be represented through audio, video and animation. THE BASIC ELEMENTS OF MULTIMEDIA File Basic Elements of Multimedia: Static Elements Dynamic Elements Text Animation Graphic Video Audio THE BASIC ELEMENTS OF MULTIMEDIA Text : characters that are used to create words, sentences, and paragraphs. Graphics : A digital representation of non-text information, such as a drawing, chart, or photograph. Animation : Flipping through a series of still images. It is a series of graphics that create an illusion of motion. THE BASIC ELEMENTS OF MULTIMEDIA Video : Photographic images that are played back at speeds of 15 to 30 frames a second and the provide the appearance of full motion. Audio: Music, speech, or any other sound. USAGE OF MULTIMEDIA Multimedia finds its application in various areas including, but not limited to: Advertisement Education Entertainment MULTIMEDIA COMPANIES 1. Adobe 2. Corel Corporation (CorelDRAW) 3. Macromedia (Dreamweaver) 4. Avid Technology (Audio & Video Editing) 5. Blender Foundation (3D Creation) WHAT IS GRAPHIC DESIGN? GRAPHIC DESIGN Graphic Design is the process of visual communication and problem-solving through the use of typography, photography and illustration. GRAPHIC DESIGN Related jobs: Production Design artist, Graphic artist, website designer, IU Designer, Photo-retouch, Desktop publishing, Prototype Designer, Illustration and etc. Occupation type: Profession. Activity sectors: Advertising Agencies , Brand Agencies, Printing Agencies and etc. Skills: Photoshop, Illustrator and InDesign. PRACTICAL SKILLS AND TALENT Practical skills: o Communication skills o Drawing & sketching o Research & Creativity o Software skills o Time management o Attention to detail o Camera Skills o Measurement Skills Talent: o Imagination o Open mindedness o Conceptual thinking GRAPHIC DESIGN THE 8 TYPES OF GRAPHIC DESIGN 1. VISUAL IDENTITY GRAPHIC DESIGN A brand is a relationship between a business or organization and its audience. A brand identity is how the organization communicates its personality, tone and essence, as well as memories, emotions and experiences. 2. MARKETING AND ADVERTISING GRAPHIC DESIGN When most people think of graphic design, they think of designs created for marketing and advertising. Examples of marketing graphic design: o Postcards and flyers o Magazine and newspaper ads o Posters, menus, banners & billboards o Infographics o Brochures (print and digital) o Vehicle & Email Signage design o PowerPoint presentations o Social media banners and graphics o Images for websites and blogs 3. USER INTERFACE GRAPHIC DESIGN A user interface (UI) is how a user interacts with a device or application. UI design is the process of designing interfaces to make them easy to use and provide a user-friendly experience. Examples of user interface: o Web page design o Theme design (WordPress, etc.) o Game interfaces o App design 4. PUBLICATION GRAPHIC DESIGN Publications are long-form pieces that communicate with an audience through public distribution. They have traditionally been a print medium. Think books, newspapers, magazines and catalogs. However, there’s recently been a significant rise in digital publishing. Examples of Publication: o Books o Newspapers o Newsletters o Annual reports o Magazines o Catalogs 5. PACKAGING GRAPHIC DESIGN Most products require some form of packaging to protect and prepare them for storage, distribution, and sale. But packaging design can also communicate directly to consumers, which makes it an extremely valuable marketing tool. 6. MOTION GRAPHIC DESIGN Motion graphics designer is a Examples of motion graphic design: o Title sequences and end credits somewhat new specialty for o Advertisements designers. o Animated Logos o Promotional videos o Tutorial videos Formally reserved for TV and film, o Websites – slide shows technological advances have o Apps o Video games reduced production time and o Banners costs, making the art form more o GIF accessible and affordable. o Icons 7. ENVIRONMENTAL GRAPHIC DESIGN Environmental graphic design visually connects people to places to improve their overall experience by making spaces more memorable, interesting, informative or easier to navigate. Examples of environmental: o Sign Banners o Office branding o Public transportation navigation o Retail store interiors o Stadium branding o Event and conference spaces o Directions 8. ART AND ILLUSTRATION FOR GRAPHIC DESIGN Graphic art and illustration are often seen as being the same as graphic design, however they’re each very different. Designers create compositions to communicate and solve problems, graphic artists and illustrators create original artwork. Examples of art & illustration: o T-shirt design o Graphic patterns for textiles o Stock images o Video games o Comic books o Technical illustration o Concept art ESSENTIAL EQUIPMENT'S PC / LAPTOP o Core i5 or Above o 8 + RAM & 1 TB + HDD/SSD o 2 + Graphic Card o Screen 21 inch + Internet & Camera Drawing Materials o Paper & Pencil o Maker & Rule o Panton Color PAPER SIZES - A SERIES A Series : These are the international A series paper sizes as defined by the ISO 216 standard. More info : - https://papersizes.io/ A SERIES DAIMONIONS A0= 84.1 × 118.9 cm A1 = 59.4 × 84.1 cm A2 = 42 × 59.4 cm A3 = 29.7 × 42 cm A4 = 21 × 29.7 cm A5 = 14.8 × 21 cm A6 = 10.5 × 14.8 cm COLOR THEORIES Color is a set of principles used to create harmonious color combinations. (Mixing & Additive) Colors affect us in numerous ways, both mentally and physically. Example: A strong RED COLOR has been shown to Dangerous while GREEN COLOR has been shown a development or growth. Types of Color Theories o Subtractive Theory o Additive Theory o Tertiary Colors TYPES OF COLOR THEORIES Subtractive/Pigment Theory Secondary colors The Secondary colors in Subtractive Theory are: C M Y K Cyan (C) Magenta (M) Yellow (Y) Black (K) Subtractive or Pigment Theory is used in printing and painting. Additive/ Light Theory Primary colors The primary colors in Additive Theory are: R G B Red (R) Green (G) Blue (B) Light Theory is used in Television, computer monitors, and video production. TYPES OF COLOR THEORIES Tertiary Colors When you mix a Primary and its nearest Secondary on the Basic Color Wheel you create new mixtures called Tertiary colors Example:- Yellow + Orange = YELLOW-ORANGE Red + Orange = RED-ORANGE Blue + Green = BLUE-GREEN  WEB RESOURCES www.freepik.com www.flaticon.com www.behance.net Freepik.com is the #1 resources Flaticon is the largest search engine Behance, part of the Adobe site for vector graphics for graphic of free icons in the world. Flaticon family, is the leading online designers. offers users, high quality graphic Freepik is a search engine that platform to showcase and designs: totally editable vectors hat helps graphic and web designers can be used in both personal and discover creative work. to locate high quality photos, commercial projects. Creative people around the vectors, illustrations and PSD files 2.5 M+ Free vector icons in SVG, world join Behance, entering a for their creative projects. Icons, PSD, PNG, EPS format or as ICON community made with their Templates, Logo, Mockups & HD FONT. original work and creative images. process in mind.  WEB RESOURCES https://pxhere.com www.color.adobe.com www.fonts.google.com On Pxhere you may find and share Create color palettes with the color Google Fonts is a library of 992 images free of copyrights. All pictures wheel or image, browse thousands free licensed font families, an are released under Creative Commons of color combinations from the interactive web directory for CC0 into the public domain. Adobe Color community. browsing the library. You can copy, modify, distribute, and use the images, even for commercial purposes, all without asking for https://www.1001fonts.com/ permission or giving credits to the 1001 is the of the largest library of artist. free fonts in the world.  WEB RESOURCES https://dribbble.com/ Dribbble.com is a community https://wwwpinterest.com/ of designers sharing Pinterest while not exclusively a screenshots of their work, design site, Pinterest offers an process, and projects. immense collection of design ideas, It's a great place for visual trends, and creative works across all inspiration across web, mobile, branding, and more. fields. ADOBE Adobe: is an American Multinational Computer software company headquarter in California, USA. Adobe has historically focused upon the creation of multimedia Adobe was founded in February 1982. ADOBE PRODUCTS FOR GRAPHIC DESIGNERS ADOBE PRODUCTS FOR WEB DESIGNERS ADOBE PRODUCTS FOR VIDEO EDITING & AMINATION ADOBE PRODUCTS CREATIVE CLOUD PLANS & PRICING https://www.adobe.com/creativecloud/plans.html Module 1: Essential concepts in multimedia and beyond.