Multimedia and Its Applications

Multimedia and Its Application

• Multimedia is computer information represented through audio, video, and animation.
• Multimedia is used in various areas, including advertisement, education, and entertainment.

Multimedia Module Outline

• Multimedia concept and usage
• Graphic design jobs and equipment
• Video editing jobs and equipment
• Paper sizes (A series)
• Color concepts
• Web resources
• Adobe history and products

Basic Elements of Multimedia

• Static elements: Text, graphic
• Dynamic elements: Animation, video, audio

Basic Elements Details

• Text: Characters used to create words, sentences, and paragraphs
• Graphics: A digital representation of non-text information (e.g., drawings, charts, photographs)
• Animation: A series of still images creating an illusion of motion.
• Video: Photographic images played back at speeds of 15-30 frames per second to create the appearance of full motion.
• Audio: Music, speech, or any other sound.

Multimedia Companies

• Adobe (CorelDRAW, Dreamweaver, Audio & Video Editing, 3D Creation)
• Corel Corporation
• Macromedia
• Avid Technology
• Blender Foundation

Graphic Design

• Graphic design is the process of visual communication and problem-solving using typography, photography, and illustration.
• Related jobs include: Production Design artist, Graphic artist, website designer, IU Designer, Photo-retouch, Desktop publishing, Prototype Designer, Illustration.
• Graphic design activity sectors include: Advertising Agencies, Brand Agencies, Printing Agencies
• Key graphic design skills include: Photoshop, Illustrator, InDesign

Practical Skills and Talent

• Practical skills:
  • Communication skills
  • Drawing & sketching
  • Research & Creativity
  • Software skills (Time management, Attention to detail, Camera Skills, Measurement Skills)
• Talent: Imagination, Open-mindedness, Conceptual thinking

Types of Graphic Design

• Visual Identity Graphic Design: A brand's relationship with its audience, communicating its personality, tone, and essence.
• Marketing and Advertising Graphic Design: Designs created for marketing and advertising purposes (e.g., postcards, flyers, magazine ads, posters, infographics, brochures, vehicle signage, PowerPoint presentations, social media banners, website images).
• User Interface (UI) Graphic Design: How a user interacts with a device or application, making it easy to use and user-friendly (e.g., web page design, theme design, game interfaces, app design).
• Publication Graphic Design: Communication with an audience through public distribution (e.g., books, newspapers, newsletters, annual reports, magazines, catalogs).
• Packaging Graphic Design: Communicating with consumers through packaging, making it a valuable marketing tool.
• Motion Graphic Design: A newer specialty for designers, reduced production time and costs; used in TV, film; (e.g., title sequences, advertisements, animated logos, promotional videos, tutorial videos, websites, apps, video games, banners, GIFs, icons)
• Environmental Graphic Design: Visually connecting people with places, improving experience by making spaces more memorable, interesting, informative, or easy to navigate (e.g., sign banners, office branding, retail store interiors, stadium branding, public transportation navigation, event and conference spaces, directions).
• Art and Illustration for Graphic Design: Original artwork (e.g., T-shirt design, graphic patterns for textiles, stock images, video games, comic books, technical illustration, concept art).

Essential Equipment's

• PC/Laptop: Core i5 or above, 8+ RAM, 1TB+ HDD/SSD, 2+ Graphic card, 21-inch Screen, Internet & Camera, Drawing Materials (paper, pencil, ruler, color), Pantone Color

Paper Sizes - A Series

• International paper sizes defined by the ISO 216 standard (A0 - A6) with specific dimensions for each size (shown in the provided document).

Color Theories

• Color is a set of principles to create harmonious color combinations (mixing & additive).
  • Colors affect us mentally and physically (e.g., RED is often associated with danger, GREEN with growth).
  • Includes Subtractive (CMYK), Additive (RGB), and Tertiary colors.
  • Describes various types and examples.

Web Resources

• Websites for finding vector graphics, free icons, designs, and more (freepik.com, flaticon.com, behance.net, pxhere.com, adobecolor.com, fonts.google.com).
• Detailed information on each resource, including what they offer.

Adobe

• Adobe is a multinational computer software company headquartered in California, USA.
• Adobe has traditionally focused on multimedia creation, founded in February 1982.
• Adobe products for graphic designers, web designers, and video editing/animation.
• Adobe Creative Cloud plans and pricing are listed (prices and features).