Business communication.pdf

Business Communication Business communication Goals 1. Receiver Understanding 2. Receiver Response 3. Favorable Relationship 4. Organizational Goodwill Communication is? Communication is the transfer of information from a sender to a receiver , with the information being understood by the...

Business Communication Business communication Goals 1. Receiver Understanding 2. Receiver Response 3. Favorable Relationship 4. Organizational Goodwill Communication is? Communication is the transfer of information from a sender to a receiver , with the information being understood by the receiver. 4. Communication Process Communication Process? Feedback Sender Encoding Message Decoding Receiver Noise Types of Communication WRITTEN COMMUNICATION ORAL COMMUNICATION NON VERBAL COMMUNICATION characteristics of Effective Communication Effective communication requires the message to be: 1. Clear and concise 2. · Accurate 3. · Relevant to the needs of the receiver 4. · Timely 5. · Meaningful 6. · Applicable to the situation Characteristics of effective communications Effective communication requires the sender to: Know the subject well Be interested in the subject Know the audience members and establish a rapport with them Speak at the level of the receiver Choose an appropriate communication channel Characteristics of effective communications The channel should be: Appropriate Affordable Appealing Characteristics of effective communications The Receiver should: Be aware, interested, and willing to accept the message Listen attentively Understand the value of the message Provide feedback Levels of Communication Intrapersonal Communication Interpersonal Communication Group Communication Cultural Communication Communication Flow Communication Flow Upward Communication : Travel from subordinates to superiors and continues up the hierarchy. Downward Communication : Flows from higher level to lower levels in the hierarchy. Communication Flow 1. Horizontal Communication : Flows among people on the same or similar organization levels. 2. Diagonal Communication : Flows among persons at different levels who have no direct relationships. Barriers of communication The use of jargon - Over-complicated, unfamiliar and/or technical terms. Emotional barriers - politics, religion, disabilities ,sexuality etc. Physical disabilities such as hearing problems or speech difficulties. Language differences and the difficulty in understanding unfamiliar accents. Expectations and prejudices which may lead to false assumptions Barriers of communication Values and beliefs Sex/gender and age Economic status Educational level Attitude Timing Understanding of message Trust Overcoming Communication Barriers Use of Simple Language Reduction and elimination of noise levels Active Listening Emotional State Simple Organizational Structure Avoid Information Overload Give Constructive Feedback Proper Media Selection  Do's in Communication Don'ts in Communication Always think ahead about what you're going to Do not instantly react and mutter something in say anger Use simple words and phrases that are Do not use technical terms & terminologies not understood by everybody understood by the majority of people Increase your knowledge on all subjects you're Do not speak too fast or too slow required to speak about Speak clearly and audibly Do not assume that everybody understands you Check twice with the listener whether you have Do not interrupt the speaker been understood accurately or not In case of an interruption, always do a little recap Do not jump to the conclusion that you have of what has been already said understood everything Always pay undivided attention to the speaker Don't give more attention to cell phones than while listening people While listening, always make notes of important Don't overuse abbreviations points Importance of communication Exchanging Information Achieve Goals Increasing employee efficiency Improving industrial relations Enhancing loyalty Publicity of goods and services Enhancing employee satisfaction