1.4 Role and Function of Design Elements in 3D Arts PDF

**1.4 Role and function of Elements of\ Design in 3D arts** **Rational numbers used to express many Dimensions:\ ** 1D is , line\ 2D is shape / image\ 3D is space, and it is our lesson in this sub unit.\ 4D is time\ 5D is behavior\ **FORM & CONTENT:\ **Form is the purely visual aspect.\ Content imp...

**1.4 Role and function of Elements of\ Design in 3D arts** **Rational numbers used to express many Dimensions:\ ** 1D is , line\ 2D is shape / image\ 3D is space, and it is our lesson in this sub unit.\ 4D is time\ 5D is behavior\ **FORM & CONTENT:\ **Form is the purely visual aspect.\ Content implies the subject matter, story, or information the designer\ seeks to communicate to the viewer **VISUAL COMMUNICATION** --------------------------------------------------------------- **Composition.** **Seeing.** **Meaning** ------------------- ----------------------- ------------------- Designer's Intent Audience's Audience's Interpretation &\ Understanding --------------------------------------------------------------- **Meaning** is relative; it varies from culture to culture and changes\ over time. It is an interpretive act; requiring effort on the part of the\ viewer.The ability to create meaning comes from using common\ visual syntax\ **CONTEXT\ **How we view the world affects what we see, and we all view it\ differently.\ **HAPTIC (TOUCH)\ **Haptic is form of nonverbal communication involving touch, or the\ experience of touch. It plays an important role in experiencing the 3D\ world.\ The first learning experience of a child is through tactile awareness,\ followed by smelling, hearing and tasting. Your appreciation of a good hammer is likely to be more tactile than\ Visual :- e.g. feel, weight, balance.\ **LEARNING TO SEE\ **The previous senses are quickly augmented and superseded by\ the ability to see, to recognize and understand environmental and\ emotional forces visually. To expand our ability to see means to\ expand our ability to understand a visual message and, even more\ crucial, to make a visual message\ **CREATIVE PROBLEM SOLVING\ **Design is a creative field because there are no predetermined answers\ to the problems. However, visual literacy is required to deliver\ meaning that is able to be recognized and understood.\ The ultimate goal of design is to communicate visually with intent\ and meaning.\ **SOURCES FOR IDEAS\ **An idea can take many forms, varying from a specific visual effect\ to an intellectual communication of a message. Source material can\ come from anywhere; it need only to inspire and generate creative\ energy. **HOW DO WE VISUALIZE?\ **We express and receive visual messages on three levels: -------------------- -------------- -------------- **REPRESENTATION** **ABSTRACT** **SYMBOLIC** -------------------- -------------- -------------- **1.1.4 DESIGN ELEMENTS\ **Elements of design are: Dot, Line, Shape, Direction, Color, Texture,\ Form, Mass / space, Plane, Time / Motion, Dimension, and Scale.\ The design elements are manipulated with shifting emphasis. The\ most dynamic visual technique is contrast.\ **FORM\ **Form is the overall 3D shape of an object, the complete configuration\ of its mass. The word form---or, formal---is also used to describe all\ visual or structural aspects of an object.\ Form is powerful. We empathize with its characteristics such as\ curvilinear, geometric, concave, convex, static, and dynamic. It can\ also have an interior and exterior or pockets of negative space. **FORM FOLLOWS FUNCTION\ **Form follows function is a principle associated with modern architecture and industrial design in the 20th century. The principle is that\ the shape of a building or object should be primarily based upon its\ intended function or purpose. This is also seen in nature\--e.g. flowers,\ and can be translated to any designed object intended for functional\ use---e.g. airplanes, paper clips, tablets.\ **Ergonomics\ **Ergonomics engages the idea that designed objects must interact\ compatibly with the user's body---e.g. ski poles, game controller,\ chair. **MASS AND SPACE\ Mass** is a body of matter, a collection of incoherent particles, parts,\ or objects regarded as forming one body.\ **Space** is the negative or interstitial realm surrounding or enclosed\ by mass.\ Mass and space always exist in tandem, matter defines a space whether\ an object is pierced by voids or is an object surrounded by space. **LINE\ **Line is made up of points. Point is one of\ the simplest elements in design.The role\ and function of a line is a dynamic element\ expressing gesture or direction, activating\ the space that surrounds it. **PLANE\ **Planes are flat surfaces generated by a moving line. The role and\ function of a plane in 3D design is, it is ubiquitous design elements:\ the walls of your house, paintings on a wall, paper. The built world is\ planar and geometric.\ 3D form may be generated by 2D planar materials---e.g. packaging\ and origami. **1.4.2 TEXTURE\ **Surface is one of the first characteristics of form perceived by a viewer.\ Texture is that aspect of a surface that we can experience tactilely.\ Texture is contextual i.e. smooth is smoother when contrasted with\ rough **COLOR\ Intrinsic color** refers to objects that retain natural color of the\ material that forms them. **Applied color** therefore is applied to surfaces e.g. painting, glazing,\ coated, enameled, oxidizing, etc.\ **COLOR\ **Color is a property of light, not an object itself. Objects have no color\ of their own but merely the ability to reflect certain wavelengths of\ light.\ **Additive color** is created by mixing (or "adding") light of two or\ more different colors. Red, green, and blue are the additive primary\ colors normally used in additive color system.\ **Subtractive color** is created from pigments or dyes. When light\ hits the surface, the pigment absorbs (or "subtracts") all the color\ components except for that color.\ **TIME AND MOTION\ **Motion can be an illusion or kinetic, which utilizes time and motion\ directly.\ Angles, direction, kinetic movement, line, and sound can emphasize\ motion.