Youth Culture In A Digital World Lecture Notes PDF

MEDIA USE MEDIA USE MEDIA USE MEDIA EFFECTS MEDIA EFFECTS MEDIA EFFECTS MEDIA EFFECTS MEDIA EFFECTS EVERGREEN THEORIES Differences: - Personalized content - Active participation Meta analysis (Hermann et al., 2023) - Effect size slightly larger for social media...

MEDIA USE MEDIA USE MEDIA USE MEDIA EFFECTS MEDIA EFFECTS MEDIA EFFECTS MEDIA EFFECTS MEDIA EFFECTS EVERGREEN THEORIES Differences: - Personalized content - Active participation Meta analysis (Hermann et al., 2023) - Effect size slightly larger for social media than for television viewing - Stronger effects for younger samples (college students)  -setting demonstrate that the news media can determine what we think (first level), how we think about a given object (second level), and how we associate different elements to make sense of the world perceive public opinion" Differences: - Variety of opinions, selective exposure - Options for expressing opinions - But: blurring of online and offline Meta analysis (Matthes et al., 2017): effects online are not weaker than offline Idea: "the way information is presented Differences: - Platform specifics; visuals, number of characters - Timing - Interactivity Frame building vs. frame setting Positive frame Negative frame Sanford et al. (2023) A. Cultivation theory B. Agenda-setting theory C. Spiral of silence D. Framing theory A. Cultivation theory B. Agenda-setting theory C. Spiral of silence D. Framing theory EVERGREEN THEORIES  Fragmented audience Echo chambers Narrow information Differences on side of media and effect For example: Type of message, medium, platform Micro vs. macro level Content specific vs. diffuse-general Cognitive, emotional, behavioral level Changes or stabilization  Fragmented audience Echo chambers Narrow information Individual differences For example based on: Needs/motives Intensity response Traits/dispositions