What-is-communication-model - part 2.docx

**What are interactive communication models?** The interactive models of communication highlight that the feedback may get delayed when the messages are exchanged between the sender & receiver. **1. Osgood-Schramm Model** This model considers communication to be equal and reciprocal. It has no di...

**What are interactive communication models?** The interactive models of communication highlight that the feedback may get delayed when the messages are exchanged between the sender & receiver. **1. Osgood-Schramm Model** This model considers communication to be equal and reciprocal. It has no differentiation between the sender and receiver. In this model, it is believed that encoder and decoder keep interchanging roles of sending and receiving. The Osgood-Schramm model of communication is the most appropriate model for explaining and analyzing personal synchronous communication in which feedback is instantaneous like in face-to-face conversations. Since feedback is immediate, it is possible to reduce noise through the continuous clarification of messages throughout the conversation flow. **What are the transactional communication models?** The transactional communication models are models where the feedback plays an important role & the sender/receiver can exchange their roles. It\'s generally used for direct personal communication in which two-way feedback is immediate. **1. Barnlund's transactional model**  Badnlund\'s communication model examines interpersonal, immediate-feedback communication. It holds the idea that feedback for the sender is the reply for the receiver central to the approach. Barnlund's transactional model of communication also emphasizes the role of cues in impacting your communication. It sheds light on public cues (environmental cues) and private cues (your own personal thoughts and background). Essentially, this model shows us the factors that influence what we think & say. Barnlund's transactional model of communication consists of 5 main elements: - Communicators - Encoding - Message - Channel - Decoding Barnlund's model also emphasizes the role of cues in impacting your communication. It sheds light on public cues (environmental cues),  private cues      (personal thoughts and background), behavioral cues (verbal or non-verbal actions) Essentially, this model shows us the factors that influence what we think & say.     ‍**2. Dance's Helical Model** This model builds on circular models of communication and explains how we improve our messages over time by using feedback. The feedback received for one message influences our next statement. This helps us become more knowledgeable with each cycle, making it possible for us to expand our circle as depicted in the model by circles that continuously increase in their width. The upward movement in the spiral denotes that every communication practice is new and unique as communication doesn't ever perfectly repeat itself. **Pros of interactive communication models** 1\. Chance of getting feedback even in mass communication 2\. New communication channels can be explored **Cons of interactive communication models** 1\. Feedback can take a very long time 2\. Sender/receiver may not know who the other person is - that\'s providing the feedback In the process of understanding these communication models, Artificial Intelligence has made good progress in applications like chatbots, virtual agents, social bots, and language generation software. Decoding these communication models will help you get better at lead generation, delivering superior customer experience, and automating customer support, marketing, and sales processes at all levels.