Communication Models Chapter 4 PDF
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This document explains different communication models, from linear to interactive to transactional. It provides a summary of the different types of communication models and gives examples in the text. It also looks at factors such as feedback, encoding, decoding and noise.
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COMMUNICATION MODELS Chapter 4 1 Types of Communication Models (Wood, 2001) Interactive/ Two ways Classic/ Linear/ Transactional Transmission Model...
COMMUNICATION MODELS Chapter 4 1 Types of Communication Models (Wood, 2001) Interactive/ Two ways Classic/ Linear/ Transactional Transmission Model 2 1. Classical / Linear Model Here information is transmitted from sender to receiver via a channel without the sender receiving any feedback. Linear Model Example: Talking to a person and that person is ignoring you Linear Model Sender Message Receiver i. Classic Model - Lasswell Model (1948) Harold D. Lasswell – political science scholar WHO? Says WHAT? With WHAT channel? To WHOM? With WHAT effect? One way/ passive receiver 6 ii. Classic Model – Model Shannon & Weaver (1949) Source Transmitter Receiver Destination Encoder Decoder message signal signal message NOISE 7 iii. Classic Model - Berlo Model (1960) 8 2. Interactive Model Here there is feedback; it allows the sender to know that the message was received. Interactive Model Example: Having a conversation with someone Interactive Model Noise Message Encoder Decoder Sender Receiver Decoder Encoder Feedback Encoding Encoding is putting thought or information into words, signs or symbols. Decoding Is when the sender interprets the message and gives it meaning from his/ her perspective Feedback Is the response given to the sender from the receiver. Allows the sender to determine if the message was received and how accurately it was received Noise Anything that disrupts the communication process for example language. i. Interactive Communication Model – Schramm (1954) MESSAGE Field of Experience Field of Experience Source Encode Signal Decode Destination FEEDBACK 16 ii. MODEL SANFORD, HUNT DAN BRACEY (1987) Climate Verbal / Non-Verbal Climate Reason SOURCE INFORMATI RECEIVER Reaso ON n With intention / Interpersona unintention Interpersona l skills l skills Feedback 17 iii. Transactional Model/Contemporary (Wood, 1998) Communicator A’s Field of Experience Time 1 Communicator A’s Shared Symbolic field of Interaction Time 2 experienc s Over noise e Time Communicator B’s Time 3 Communicator B’s Field of Experience 18 Conclusion Classical Model – direct effect/ media. Two Ways Model / Interactive/ Interaction - feedback, effective communication. Contemporary Model/ Transactional – communication as a process, interactive & active communication. 19
