E-Business and E-Commerce PDF

9/16/2024 Introduction to Information Learning Objectives Systems 1. Describe the eight common types of electronic R. Kelly Rainer Brad Prince...

9/16/2024 Introduction to Information Learning Objectives Systems 1. Describe the eight common types of electronic R. Kelly Rainer Brad Prince commerce. Ninth Edition (International Adaptation) 2. Describe the various online services of business-to- consumer (B2C) commerce, providing specific examples of each. Chapter 7 3. Describe the three business models for business-to- business (B2B) electronic commerce. E-Business and E-Commerce 4. Discuss the ethical and legal issues related to electronic commerce and provide examples. ©2022 John Wiley & Sons, Inc. All rights reserved. ©2022 John Wiley & Sons, Inc. All rights reserved. 2 1 2 Chapter Outline Opening Case 1. Overview of E-Business and E-Commerce Brick-and-Mortar Retailers Fight the Amazon Effect 2. Business-to-Consumer (B2C) Electronic Commerce 3. Business-to-Business (B2B) Electronic Commerce 4. Ethical and Legal Issues in E-Business ©2022 John Wiley & Sons, Inc. All rights reserved. 3 ©2022 John Wiley & Sons, Inc. All rights reserved. 4 3 4 7.1 Overview of E-Business and E- Definitions and Concepts Commerce Electronic commerce (e-commerce) Definitions and Concepts o The process of buying, selling, transferring, or exchanging Types of E-Commerce products, services, or information via computer networks, including the Internet Major E-Commerce Mechanisms Electronic business (e-business) Electronic Payment Mechanisms o A much broader concept than e-commerce Benefits and Limitations of E-Commerce o Servicing customers, collaborating with business partners, and performing electronic transactions within an organization Degree of digitization Brick-and-mortar organizations Virtual organizations Clicks-and-mortar organizations ©2022 John Wiley & Sons, Inc. All rights reserved. 5 ©2022 John Wiley & Sons, Inc. All rights reserved. 6 5 6 1  9/16/2024 Types of E-Commerce IT’s About Business 7.1 Business-to-consumer (B2C) Chatbots Business-to-business (B2B) Consumer-to-consumer (C2C) Business-to-employee (B2E) E-government Mobile commerce (m-commerce) Social commerce Conversational commerce ©2022 John Wiley & Sons, Inc. All rights reserved. 7 ©2022 John Wiley & Sons, Inc. All rights reserved. 8 7 8 TABLE 7.1 E-Commerce Business Major E-Commerce Mechanisms Models Electronic catalogs Electronic auctions E-storefronts E-malls E-marketplaces ©2022 John Wiley & Sons, Inc. All rights reserved. 9 ©2022 John Wiley & Sons, Inc. All rights reserved. 10 9 10 Electronic Payment Mechanisms FIGURE 7.1 How e-credit cards work. Electronic checks (e-checks) Electronic cards o Electronic credit cards o Virtual credit cards o Purchasing cards o Stored-value money cards o EMV smart cards Bitcoin ©2022 John Wiley & Sons, Inc. All rights reserved. 11 ©2022 John Wiley & Sons, Inc. All rights reserved. 12 11 12 2  9/16/2024 FIGURE 7.2 Example of a purchasing FIGURE 7.3 The New York City card. MetroCard. ©2022 John Wiley & Sons, Inc. All rights reserved. 13 ©2022 John Wiley & Sons, Inc. All rights reserved. 14 13 14 FIGURE 7.4 Smart cards are frequently Benefits and Limitations of E-Commerce multipurpose. Benefits Limitations National and international Lack of universally accepted markets are more accessible security standards Lowers cost of processing, In less-developed countries distributing, and retrieving telecommunications bandwidth information is often insufficient, and Web Provides access to a vast access is expensive number of products and Perceptions that e-commerce is services 24/7 insecure Deliver information, services, Unresolved legal issues and products to people in Lacks a critical mass of buyers cities, rural areas, and and sellers developing countries ©2022 John Wiley & Sons, Inc. All rights reserved. 15 ©2022 John Wiley & Sons, Inc. All rights reserved. 16 15 16 7.2 Business-to-Consumer (B2C) Electronic Storefronts and Malls Electronic Commerce Electronic retailing (e-tailing) Electronic Storefronts and Malls Electronic storefront Online Service Industry Electronic mall Issues in E-Tailing ©2022 John Wiley & Sons, Inc. All rights reserved. 17 ©2022 John Wiley & Sons, Inc. All rights reserved. 18 17 18 3  9/16/2024 Online Services Industry IT’s About Business 7.2 Disintermediation Behavioral versus Contextual Advertising Cyberbanking Online securities trading The online job market Travel services Online advertising ©2022 John Wiley & Sons, Inc. All rights reserved. 19 ©2022 John Wiley & Sons, Inc. All rights reserved. 20 19 20 Advertising Methods Issues in E-Tailing Banners Channel conflict Pop-up ad Multichannel Pop-under ad Order fulfillment Spamming Personalized pricing Permission marketing Viral marketing ©2022 John Wiley & Sons, Inc. All rights reserved. 21 ©2022 John Wiley & Sons, Inc. All rights reserved. 22 21 22 7.3 Business-to-Business (B2B) Sell-Side Marketplace Electronic Commerce Key mechanisms for sell-side marketplace: Sell-Side Marketplace o Forward auctions Buy-Side Marketplace o Electronic catalogs Electronic Exchanges o Third-party auction sites ©2022 John Wiley & Sons, Inc. All rights reserved. 23 ©2022 John Wiley & Sons, Inc. All rights reserved. 24 23 24 4  9/16/2024 Buy-Side Marketplace Electronic Exchanges Buy-side marketplaces model: Three basic types of public exchanges: o Procurement o Vertical exchanges o Purchasing o Horizontal exchanges o Reverse auction o Functional exchanges o E-procurement o Group purchasing ©2022 John Wiley & Sons, Inc. All rights reserved. 25 ©2022 John Wiley & Sons, Inc. All rights reserved. 26 25 26 IT’s About Business 7.3 7.4 Ethical and Legal Issues in E- Amazon’s B2B Marketplace Business Ethical Issues Legal and Ethical Issues Specific to E-Commerce ©2022 John Wiley & Sons, Inc. All rights reserved. 27 ©2022 John Wiley & Sons, Inc. All rights reserved. 28 27 28 Ethical Issues Legal and Ethical Issues Specific to E- Threats to privacy Commerce Potential job loss Fraud on the Internet Domain names Cybersquatting Taxes and other fees Copyright ©2022 John Wiley & Sons, Inc. All rights reserved. 29 ©2022 John Wiley & Sons, Inc. All rights reserved. 30 29 30 5  9/16/2024 IT’s About Business 7.4 Closing Case: The Story of Shopify Amazon and Flipkart Experience Problems in India The problem The solution The results ©2022 John Wiley & Sons, Inc. All rights reserved. 31 ©2022 John Wiley & Sons, Inc. All rights reserved. 32 31 32 Copyright Copyright © 2022 John Wiley & Sons, Inc. All rights reserved. Reproduction or translation of this work beyond that permitted in Section 117 of the 1976 United States Act without the express written permission of the copyright owner is unlawful. Request for further information should be addressed to the Permissions Department, John Wiley & Sons, Inc. The purchaser may make back-up copies for his/her own use only and not for distribution or resale. The Publisher assumes no responsibility for errors, omissions, or damages, caused by the use of these programs or from the use of the information contained herein. ©2022 John Wiley & Sons, Inc. All rights reserved. 33 33 6