Unit 7 Business Decision Making Assignment Brief PDF
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Summary
This document is an assignment brief for a business decision-making unit. It outlines the requirements for a formal report and presentation for a student named Shiro who is considering two business options. The requirements include a logical structure, use of business terminology, presentation slides, and speaker notes.
Full Transcript
Unit number: 7-Business Decision Making Assignment Brief +-----------------------------------+-----------------------------------+ | Student Name/ID Number | | +===================================+===================================+ | Unit Number and T...
Unit number: 7-Business Decision Making Assignment Brief +-----------------------------------+-----------------------------------+ | Student Name/ID Number | | +===================================+===================================+ | Unit Number and Title | Unit 7-**Business Decision | | | Making** | | | | | | Pearson Set | +-----------------------------------+-----------------------------------+ | Academic Year | | +-----------------------------------+-----------------------------------+ | Unit Tutor | | +-----------------------------------+-----------------------------------+ | Assignment Title | | +-----------------------------------+-----------------------------------+ | Issue Date | | +-----------------------------------+-----------------------------------+ | Submission Date | | +-----------------------------------+-----------------------------------+ | Submission Format | | +-----------------------------------+-----------------------------------+ | Using the information provided, | | | produce a formal report for Shiro | | | that recommends | | | | | | which business option to choose. | | | This report must have a logical | | | structure and use | | | | | | appropriate business terminology | | | throughout. Your report must be | | | supported by a set of | | | | | | presentation slides with speaker | | | notes. This presentation must be | | | concise, accurate and | | | | | | well laid out. | | +-----------------------------------+-----------------------------------+ | Unit Learning Aims | | +-----------------------------------+-----------------------------------+ | In this unit you will: | | | | | | **A** Examine the business | | | principles and practices that | | | determine business decisions | | | | | | **B** Review and interpret | | | business data and information | | | | | | **C** Formulate decisions and | | | solutions to business problems | | | | | | D Prepare business documents to | | | present business decisions. | | +-----------------------------------+-----------------------------------+ | **Vocational scenario** | | +-----------------------------------+-----------------------------------+ | **Scenario** | | | | | | You are working as an assistant | | | in a small business advisory | | | service. Shiro, who wants | | | | | | to start their own business, has | | | asked for advice on two possible | | | options for the future. | | | | | | Shiro has provided you with some | | | information about their business, | | | the market and the | | | | | | two different options that they | | | are considering. | | | | | | **The business** | | | | | | Shiro studied business and | | | history in college, and they | | | speak several languages. Their | | | | | | home city is a popular | | | destination for city breaks. It | | | has many cultural sights that | | | attract | | | | | | visitors of all ages from all | | | over the world. | | | | | | Shiro wants to set up a business | | | providing eco-friendly city | | | tours. | | | | | | The aims and objectives of the | | | new business are: | | | | | | to promote environmental | | | sustainability | | | | | | to be profitable at the end of | | | year one. | | | | | | **Market trends** | | | | | | The city council recognises the | | | need to have a range of transport | | | options for visitors | | | | | | to choose from, but it is worried | | | about the effects of pollution, | | | especially from the tour | | | | | | buses operating in the city. To | | | address this, the council is only | | | issuing operating licences | | | | | | to new businesses who use | | | eco-friendly vehicles. Shiro has | | | researched two popular | | | | | | methods of eco-friendly transport | | | that they could use for the city | | | tours: | | | | | | auto rickshaws | | | | | | electric bicycles. | | | | | | Auto rickshaws (or tuk-tuks) were | | | popular in Asia and Central and | | | South American cities | | | | | | for many years and commonplace in | | | India and many African states. In | | | the last 15 years | | | | | | these have been replaced by | | | e-rickshaws (or e-tuks), | | | three-wheel covered pods with | | | | | | small but powerful energy | | | efficient electric motors that do | | | not create noise or pollution. | | | | | | They are ideal for city tours and | | | short-distance travel and popular | | | with visitors as they | | | | | | can carry a guide/driver and two | | | passengers with seat belts | | | comfortably at a speed of | | | | | | 10-15 km/h (6-9 mph) and cover a | | | 55 km (34 mile) journey. This has | | | led to an increase | | | | | | in use across Europe and | | | Indonesia, and in India in 2020 | | | there were thought to be more | | | | | | than 1.5 million e-rickshaws on | | | the streets. | | | | | | Most electric bicycles or e-bikes | | | have a pedal-assisted electric | | | drive powered by Li-ion | | | | | | batteries that can be recharged | | | hundreds of times. This allows | | | people to ride with ease | | | | | | at up to 25 km/h (15 mph). In | | | 2023 e-bike sales are estimated | | | to reach 40 million units | | | | | | worldwide, and the total number | | | of e-bikes in circulation | | | globally to reach 300 million. | | | | | | In a recent survey the most | | | common reason given for choosing | | | an e-bike as a form | | | | | | of transport was to help the | | | environment. The next reason was | | | the health benefits as, | | | | | | although e-bikes do some of the | | | work, it still counts as | | | exercise, with riders burning up | | | to | | | | | | 400 calories in an hour. | | | | | | Renting an e-bike to take a city | | | tour has become increasingly | | | popular with people of all | | | | | | ages who want an active and | | | environmentally friendly way to | | | see the city. These tours | | | | | | resemble the walking tours that | | | are popular in cities but using | | | an e-bike to explore the | | | | | | sights rather than walk. Although | | | e-bikes can be difficult to ride | | | as a beginner, they | | | | | | are considered safe if the rider | | | considers speed and other rules | | | of the road. Damage to | | | | | | e-bikes mainly occurs through | | | vandalism when parked rather than | | | from accidents. | | | | | | **Option 1 -- Providing guided | | | city tours using e-rickshaws** | | | | | | Shiro has seen an established | | | business for sale with an | | | existing customer base. It offers | | | a | | | | | | range of guided city tours using | | | e-rickshaws. Shiro has enough | | | money for the purchase | | | | | | price of the business which | | | includes three e-rickshaws but | | | would need to rent a storage | | | | | | yard with electric charging | | | points for these vehicles. | | | | | | Customers will pre-book their | | | chosen city tour on the website | | | and the driver will pick | | | | | | them up from their hotel and | | | guide them around the city's most | | | impressive sights using | | | | | | an e-rickshaw. Shiro will supply | | | illustrated city guides | | | explaining the route and supply | | | | | | refreshments to all customers. | | | | | | Shiro will continue to employ the | | | three drivers who have previously | | | worked at | | | | | | the business. | | | | | | ![](media/image2.png) | | | | | | **Option 2 -- Offering | | | self-guided city tours using | | | e-bikes** | | | | | | Alternatively, Shiro has seen a | | | gap in the market renting out | | | e-bikes to visitors who want | | | | | | to take their own eco-friendly | | | tours of the city. Shiro has | | | enough money to purchase six | | | | | | e-bikes but would need to rent a | | | store in the city centre with | | | electric charging points to | | | | | | store and recharge these e-bikes. | | | | | | Customers would book rentals | | | online or in-store and collect | | | their e-bike from the store. | | | | | | Shiro would supply detailed maps | | | of the city with suggested | | | cycling routes and safety | | | | | | advice leaflets to each customer. | | | Shiro would employ part-time | | | staff at the store to help | | | | | | maintain and repair the e-bikes. | | | | | | ![](media/image4.png) | | +-----------------------------------+-----------------------------------+ | Assignment activity and guidance | | +-----------------------------------+-----------------------------------+ | **ACTIVITY 1 -- An electronic | | | business report and presentation | | | with speaker notes** | | | | | | Using the information provided, | | | produce a formal report for Shiro | | | that recommends | | | | | | which business option to choose. | | | This report must have a logical | | | structure and use | | | | | | appropriate business terminology | | | throughout. Your report must be | | | supported by a set of | | | | | | presentation slides with speaker | | | notes. This presentation must be | | | concise, accurate and | | | | | | well laid out. | | | | | | **The report** | | | | | | Your detailed report must examine | | | the **two** options Shiro is | | | considering for the business. | | | | | | It must be set within the context | | | of the aims and objectives of the | | | business and make | | | | | | reference to the scenario | | | throughout. | | | | | | Your report must include a | | | rationale that shows: | | | | | | the different factors in the | | | internal and external business | | | environments that | | | | | | influence each option, and the | | | relative importance of these | | | factors | | | | | | possible risks for each option | | | and reasonable alternative | | | approaches that could | | | | | | be taken | | | | | | the implications of human, | | | physical and financial resources | | | on the operation of | | | | | | each option | | | | | | the influence of legislation | | | and regulation on each option | | | | | | the use of financial forecasts | | | and ratio analysis to predict the | | | performance of each | | | | | | option and the relative | | | importance of this data | | | | | | a supported conclusion that | | | recommends which option Shiro | | | should choose. | | | | | | **The presentation** | | | | | | Your slides and speaker notes | | | should present your business | | | analysis and | | | | | | recommendation to Shiro, giving | | | clear, supported reasons for | | | choosing **one** business | | | | | | option rather than the **other**. | | +-----------------------------------+-----------------------------------+ | **Recommended Resources** | | | | | | **Please note that the resources | | | listed are examples for you to | | | use as a starting point in your | | | research -- the list is not | | | definitive.** | | +-----------------------------------+-----------------------------------+ **Learning Outcomes and Assessment Criteria** +-----------------------+-----------------------+-----------------------+ | Pass | Merit | Distinction | +-----------------------+-----------------------+-----------------------+ | **Learning aim A: | | | | Examine the business | | | | principles and** | | | | | | | | **practices that | | | | determine business | | | | decisions** | | | +-----------------------+-----------------------+-----------------------+ | **A.P1** Explain | **A.M1** Analyse the | **A.D1** Evaluate the | | factors | factors that | | | | | relative | | that influence the | will need to be taken | | | | | importance of | | development of a | into account when | | | | | different factors | | business idea or | formulating a | | | | business | that may | | objective. | | | | | decision in a given | influence the | | **A.P2** Explain | | | | factors | context. | outcome of a | | | | | | that influence the | | business | | | | | | formulation of a | | decision. | | | | | | business idea or | | | | | | | | objective in a | | | | | | | | specific context. | | | +-----------------------+-----------------------+-----------------------+ | **Learning aim B: | **B.D2** Evaluate the | | | Review and interpret | | | | business data and** | current context | | | | | | | **information** | of a business | | | | | | | | organisation | | | | | | | | using given | | | | | | | | data. | | +-----------------------+-----------------------+-----------------------+ | **B.P3** Extract | **B.M2** Analyse the | | | appropriate | current | | | | | | | data from a given | context of a business | | | | | | | data set to aid | organisation using | | | | | | | decision making. | given data | | | | | | | **B.P4** Explain the | | | | current | | | | | | | | context of a business | | | | | | | | organisation using | | | | | | | | given data. | | | +-----------------------+-----------------------+-----------------------+ +-----------------------+-----------------------+-----------------------+ | Pass | Merit | Distinction | +-----------------------+-----------------------+-----------------------+ | **Learning aim C: | | | | Formulate decisions | | | | and solutions to** | | | | | | | | **business problems** | | | +-----------------------+-----------------------+-----------------------+ | **C.P5** Explain the | **C.M3** Assess the | **CD.D3** Justify a | | main | relative | logically | | | | | | influences on | importance of | consistent | | | business | | | business | | case for the | | | data and information | | | performance from | | preferred | | | extracted from a | | | a given set of data. | | outcome, and its | | | given data set when | | | **C.P6** Explain | | implications, | | reasoning | formulating a | | | | business | of a business | | for formulating | | | | | decision with a | organisation's | | the outcome of a | | | | | supported rationale. | strategy with a | | business decision. | | | | | | detailed, | | | | | | | | supported | | | | | | | | rationale, | | | | | | | | using a | | | | | | | | comprehensive | | | | | | | | report and | | | | | | | | concise | | | | | | | | presentation | | | | | | | | slides prepared | | | | | | | | to a | | | | | | | | professional | | | | | | | | standard. | +-----------------------+-----------------------+-----------------------+ | **Learning aim D: | | | | Prepare business | | | | documents to | | | | present** | | | | | | | | **business | | | | decisions** | | | +-----------------------+-----------------------+-----------------------+ | **D.P7** Produce a | **D.M4** Prepare a | | | report with | detailed | | | | | | | recommendations to | business report, with | | | | | | | aid business decision | concise presentation | | | | | | | making. | slides, in an | | | | acceptable | | | **D.P8** Prepare | | | | presentation | business format that | | | | | | | slides with speaker | provides a reasoned | | | | | | | notes, using | rationale for a | | | | business | | | appropriate software, | | | | | decision set against | | | to summarise key | | | | | other alternatives | | | outcomes of a | | | | | relating to the | | | business decision. | future | | | | | | | | direction of a | | | | business | | | | | | | | organisation. | | +-----------------------+-----------------------+-----------------------+